ASIA’S LARGEST URBAN WELLNESS RETREAT FESTIVAL RETURNS!
Explore and Experience a Celebration of Wellness, Music & Dance at
Malaysia Urban Retreat Festival (MURFEST) 2017
XHale Asia (M) Sdn Bhd (XHale Asia)
presents Malaysia Urban Retreat Festival (MURFEST) which is returning for the
fourth consecutive year from the 3rd to 5th November at Le Meridien
Putrajaya. Gaining continues support from Ministry of Youth & Sports through
FitMalaysia & Ministry of Tourism & Culture Malaysia, XHale Asia aims to
develop Malaysia into the next health and wellness tourism hub by 2020.
The Global Wellness Economy now valued at $3.7 trillion, making it one of the
fastest growing economic category. In Malaysia, the wellness industry is
growing at an increasing rate of 12.8% annually since 2012. Coupled with
incentives from the government, it is targeted to contribute RM400 million to
the country’s gross national income by 2020, and by extension creating more
than 3,500 jobs.
“MURFEST has come a long way in establishing the mindset of healthy living
through wellness activities and we are continuing this effort to further
implement this through MURFEST. This year, we are proud to collaborate with
industry experts to further enhance the festival content,” said Shobie Malani,
founder of MURFEST.
MURFEST which aims to awaken the Urban Spirit within every individual to live
a balanced and harmonious lifestyle will continue on its objective to provide
a platform and space for self-discovery, self-mastery and knowledge through
a variety of wellness practices through workshops & a dance fitness party.
XHale Asia focuses its growth strategies on Corporate Wellness training
through its potential collaboration with HRDF and Ministry of Youth & Sports. A
growing trend among corporates to focus on employees’ well-being is surely
a positive sign.
The 3-Day Festival provides participants the journey to explore and
experience various wellness related workshops, certification programs,
marketplace and other wellness related activations. Another highlight to look
out for at MURFEST would be the GloKL | Dance Fitness Party featuring top
Salsation trainers in the region including its founder Alejandro Angulo through
the collaboration with 360 Active Studio and will take place at The Plaza,
LimKokWing University, Cyberjaya.
Also for the first time, MURFEST is introducing and curating the Asia Beauty &
Wellness Awards (ABWA) 2017 in collaboration with HitMan Solutions Asia.
ABWA aimed to recognize businesses and individuals in the beauty and
wellness industry, and to encourage a competitive landscape for brands
and companies in the current market. ABWA will be held on the 29th of
November at Sunway Lagoon Hotel & Resort.
Shobie continued, “Every year, MURFEST continues to improvise and improves
the program content and this year alone we introduced the Awards
segment to acknowledge the beauty and wellness industry heavyweights.
Without these important stakeholders, the wellness industry in the country let
alone in the region would not flourish.”
Participants to MURFEST 2017 can also expect other new introduction into the
programs including Master Classes workshops and free for all community
based activities.
Adding value to the Festival is the JustBe Markets, a one-stop health and
wellness market-space which promises to add value to the Festival by
showcasing the best in organic, homemade and homegrown wellness
products.
XHale Asia also entered into a Memorandum of Understanding (MOU)
with Converge Sdn Bhd, the sole partner of Fusionex International who
provides SME e-Commerce platform and specialises in Analytics and Big
Data adoption for enterprises and businesses in Malaysia. XHale Asia &
Converge Sdn Bhd plans to tap the potential in the Health, Wellness and
Beauty by offering help to brands and clients to manage, make sense of and
derive useful insights and information from the vast amounts of structured
and unstructured data at their disposal through a dedicated marketplace.
This collaboration is focused on bridging the gap between Health, Wellness
and the Beauty businesses and technology, and in doing so, providing an
exceptional and positive experience to customers of various markets in Asia.
In this collaboration with MURFEST, Converge Sdn Bhd will provide Fusionex
ANT and 8excite as the digital and loyalty platform for JustBE Markets.
Families with children can enjoy the KIDZ CLUB treats for children, a haven
that not just harnesses their boundless energy but also caters to their
sensitive, growing emotional and mental needs.
Uniquely at MURFEST 2017, the Association of Malaysian Spas (AMSPA) will
also be hosting a 1-Day AMSPA Wellness Convention.
Festival tickets are now on sale starting from RM 69.00 to RM 399.00 at
www.murfest.com and for further inquiries please contact
support@murfest.com.
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