IT’S ALL ABOUT THE BRAIN –‘GROW AMAZING’ INITIATIVE BY ANMUM™ ESSENTIAL EDUCATES PARENTS ABOUT BRAIN DEVELOPMENT

Our children are growing taller and stronger, but have you ever wondered if their brains are developing equally well? Unlike physical growth, development of the brain can’t be easily observed.

“As parents, it’s natural to always want the best for one’s child hence it’s essential to understand how a child’s brain grows,” said Irene Cheah, Marketing Manager of Anmum Malaysia. “This is why Anmum™ Essential is pleased to introduce Grow Amazing, a new educational initiative to help parents understand how their child’s brain grows and what supports its healthy development.”
Most people don’t know that brain cells start developing by about the 28th day of pregnancy and by the time a child is born, there are approximately 100 billion brain cells hard at work! However, it’s not just the number of brain cells that matters, it’s the number of connections too.

During early childhood, these connections grow exponentially – each brain cell can form 2,500 connections with other brain cells when they are born. But by age 2 or 3, these connections would have multiplied by 6 times!

“Connections, also known as synapses, are how brain cells communicate with each other. Early experience and the external environment stimulate the formation of brain cells connections. The more stimulating the external environment, the more connections will form,” explained Wendy Goh, Scientific and Nutrition Manager at Fonterra Brands Malaysia. “These connections between brain cells are important as they support learning, memory and other cognitive abilities.  Stimulating activities and the right nutrition such as DHA and Gangliosides support brain development.”
DHA and Gangliosides (GA®) are found in the brain and play an important role in brain development.  DHA helps to build brain cells and Gangliosides help to support the formation of brain cell connections. Rapid brain growth during the first three years of life is important and could affect a child’s cognitive, social and emotional growth and development.


However, research showed that 1 out of 4 toddlers in Malaysia consumed 40% lower than the average daily GA® intake. Besides animal based food such as meat and eggs, GA intake can be increased by consuming milk and milk products. Anmum™ Essential is formulated with DHA and Nuelipid for higher levels of GA®, and contains no added sugar****.  In addition, Anmum™ Essential also contains gut-friendly prebiotics FOS and Inulin, together with other important vitamins and minerals to support children’s overall growth.

For more information on how to support a child’s brain development with Grow Amazing and learn Amazing Facts about a child’s brain, do check out from Anmum wesbsite at www.anmum.com/my/en/happenings/latest-campaign/amazing-facts-about-the-brain.html.  


My youngest son, Jay who is 4 years plus now growing up with Anmum Essential Step 4. He likes the taste of the milk and will have it 3 times in a day. I'm glad that Anmum Essential had helped out in his brain development and I had found the right milk for him in his growing up period. 

About Anmum™ Essential
Anmum™ Essential is a formulated milk powder for children. Formulated without any added sugars, it is fortified with important nutrients including DHA and Nuelipid™ for higher levels of Gangliosides (GA®). Anmum™ Essential also contains Inulin and FOS, which are prebiotics. Prebiotics are important in maintaining a good intestinal environment for effective absorption of nutrients. Anmum™ Essential is manufactured by Fonterra, one of the largest dairy producers in the world.

About Fonterra Brands Malaysia
Fonterra Brands Malaysia began its operations in 1975 in Shah Alam. Today it has two manufacturing plants, Susumas and Dairymas and a total of 750 full time workers dedicated to bring the best in dairy nutrition to Malaysians. All dairy products by Fonterra Brands Malaysia are certified Halal by the New Zealand Islamic Development Trust (NZIDT), which is recognized by the Department of Islamic Development Malaysia (JAKIM) as in accordance with MS1500:2009, the international standard used by JAKIM. Fonterra Brands Malaysia also adheres to international and local industry standards including HACCP, Veterinary Health Mark, ISO 9001:2000 and GMP. Fonterra in Malaysia is known for its leading brands Anlene, AnmumMaterna, AnmumLacta, Anmum Essential, Fernleaf, Calciyum, Chesdale and under its foodservices division, Anchor Food Professionals, it is known for Anchor, Mainland and Perfect Italiano.

Fonterra is a global leader in dairy nutrition – the preferred supplier of dairy ingredients to many of the world’s leading food companies. It is also a market leader with its own consumer dairy brands in New Zealand and Australia, Asia, Africa, the Middle East and Latin America. Fonterra is a farmer-owned  co-operative and the largest processor of milk in the world. It is one of the world’s largest investors in dairy research and innovation drawing on generations of dairy expertise to produce more than two million tonnes of dairy ingredients, value added dairy ingredients, specialty ingredients and consumer products for 140 markets.




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