belVita Breakfast Biscuits Launches New Banana & Oats Flavour
Mondelēz Malaysia (Mondelēz), part of the global
snacking powerhouse Mondelēz International, today announced the launch of a new
product variation for its belVita Breakfast Biscuits range, belVita Banana &
Oats. The new offering is aimed at providing Malaysians with more options to enjoy
a balanced and healthy breakfast.
Speaking at the launch event, Sharon Tan, Head of
Biscuit & Salty Snacks at Mondelēz International said, “Malaysians in
general are aware that breakfast is the most important meal of the day, to fuel
the mind, body and soul. Thus, it is vital for us to create a product that
includes quality and nutritional ingredients that also appeals to the lifestyle
and preferences of Malaysians. When we
incorporate the highly nourishing banana and oats into our new product, we are
able to provide consumers with a healthier option in preparing a tasty and
balanced breakfast. Furthermore, as something that can be eaten on the go,
belVita Banana & Oats is also a convenient option to complement the busy routine
of modern Malaysians.
Dr. Hamid Jan Bin Jan Mohamed who is an Associate
Professor at the School of Health Sciences of Universiti Sains Malaysia (USM)
for Nutrition and Dietetics Programme, gave insights on the importance of having
a balanced and quality breakfast. “A good breakfast is essential to our
long-term physical, mental and emotional health. It also plays a vital role in
deterring hypertension and diabetes. Starting the day with a good quality
breakfast will boost your health, balance your hormones and provide you with
adequate energy. It is also a great way to prevent obesity and maintain a
healthy Body Mass Index (BMI).”
Adding on to Sharon’s sentiments, Dr. Hamid further
elaborated, “Oats are known for its dietary fibre, minerals and cholesterol-lowering
properties, making it one of the most appropriate choices for breakfast. However,
oats alone is not enough to ensure a wholesome meal. Therefore, fruits such as
banana are one of the best options to complement the benefits of oats due to
its fibre, potassium, vitamin C and B6 content that support cardiovascular
wellbeing. It is also a local Malaysian favourite fruit that is cost effective
and easily available anywhere.”
belVita Breakfast Biscuits are to be eaten as part of
a balanced morning meal to provide consumers with the energy to start the day
well. It is best consumed with fruits, dairy and cereals that provide the
perfect combination of carbohydrates, protein, fat, vitamins, calcium, iron and
zinc.
belVita Breakfast Biscuits was launched in Malaysia
last year and has been receiving tremendous response from consumers since. The
new variant is belVita’s third, following the introduction of its Milk & Cereal
and Honey & Chocolates flavours in August 2016.
Sharon added, “As a leader in the biscuits category,
we are always focused on innovating and diversifying our product portfolio to
meet the changing demands and expectations of consumers. By doing so, we are
able continue growing our impact within the market, while extending our
commitment in creating moments of joy and empowering consumers’ to make
informed choices for their overall health and wellbeing.”
Also present at the launch was Hansen Lee, a renowned
TV personality and certified yoga and movement instructor, who shared, “My
varied responsibilities require me to travel frequently and my schedule can
change significantly from one day to the next. As a strong advocate of healthy
living, a high-quality breakfast is my most important meal as it sets my mind,
emotion and physical energy just right to start the day. belVita Breakfast
Biscuits is a great quick source of energy for me as it comes with the
necessary nutrients to complement a balanced breakfast, even on my busiest
mornings.”
Pricing
and Availability
· belVita Banana and Oats comes in two (2) snacking options
o
80g (RM2.90)
o
160g (RM5.20)
· The variant is available at all major
hypermarkets, supermarkets and convenience retail stores from August 2017
onwards.
· All belVita biscuits contain at least 50 percent
cereal ingredients to provide complex carbohydrates as a key energy source to
fuel the morning.
· belVita Breakfast Biscuits are also a source of
fibre, and contain at least 8g wholegrain per serve and source of eight
vitamins and minerals. When eaten as part of a balanced breakfast, it provides
nutritious energy for people to start the day well.
About Mondelēz International
Mondelēz International,
Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2015 net revenues of
approximately $30 billion. Creating delicious moments of joy in 165 countries,
Mondelēz International is a world leader in biscuits, chocolate, gum, candy and
powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco
biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum.
Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ
100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.
About Mondelez Malaysia
Mondelez Malaysia (formerly
known as Kraft Foods Malaysia) is the nation’s Favourite Snacking Company and
home to iconic brands such as Oreo, Cadbury Dairy Milk, Tiger Biskuat, Jacob’s,
Chipsmore, Choclairs and Twisties. For generations, our brands have been
trusted by Malaysians for their quality, safety and taste. With over 1,600 employees
and three manufacturing plants in Shah Alam, Johor Bahru and Prai, we work
together every day to Create Delicious Moments of Joy by sharing the world’s
most favourite brands of snack foods with our consumers.
Over the years we’ve been
known as Kraft Foods – one of the fastest growing food companies in the world.
As of 1 July 2013, we are known as Mondelēz International.
Mondelez Malaysia is a part
of the Mondelēz International group of companies. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.
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