Every vote counts for your favourite Lafarge “Happiness” truck design
Malaysians can choose from among 14 shortlisted designs in Lafarge
Malaysia’s #happinessinthecity Truck Design Competition
Malaysians
can now contribute to choosing the winners in Lafarge Malaysia’s #happinessinthecity Truck Design Competition by voting for their favourite among
the 14 shortlisted designs. Open to students from all local colleges and
universities, the first ever design competition for cement tankers and concrete
trucks in Malaysia was part of Lafarge Malaysia’s “Happiness in the City” campaign[1].
In the submission period from 5 June to 1 July 2017, students from 16 universities
and colleges submitted a total of 42 designs.
“We organised the #happinessinthecity
Truck Design Competition in line with our aim to make cities happier and
more beautiful. We believe that seeing the
Happiness trucks can bring a smile and lift the mood, as most of us do not
expect to see colourful, beautiful cement tankers and concrete trucks. As young
talents are very important in the effort to create happier cities, we decided
to work with students for this competition, to support these young talents by
providing our trucks as platforms for their great work”
said Thierry Legrand, Lafarge Malaysia’s President and Chief Executive
Officer.
The participating students were required to draw inspiration from the
cities and the urban living experience in Malaysia for their designs. The panel of eight judges shortlisted 14
designs from the 42 submissions
based on creativity, how the design reflected the “Happiness in the City” theme and the best use of colours. All 14
teams painted their designs on the cement tankers and concrete trucks over a
two-week period from 24 July till 4 August 2017, using Dulux water-based
paints.
Members of
the public will be able to view photos of the freshly painted tankers and
trucks on Lafarge Malaysia’s Facebook page, besides seeing the trucks on the
road going about their daily tasks in the Klang Valley, Johor Bahru and Penang.
The three most popular designs based on public voting will stand a chance to
win cash prizes worth a total of RM6,000. Dulux, the official paint partner,
will also be presenting a special “Creative
Use of Colour” award.
Public
voting on the truck designs begins on 1 August and ends on 15 August 2017, with
winners to be announced a week later. To vote, visit www.facebook.com/LafargeMalaysia or https://www.opinionstage.com/polls/2453443 . Each person can vote for a
maximum of once for their favourite design.
To learn
more about Lafarge Malaysia, visit https://www.facebook.com/LafargeMalaysia or http://www.lafarge.com.my/.
About Lafarge Malaysia Berhad
Lafarge Malaysia Berhad is a
major player of the Malaysian construction industry, contributing towards
building better cities. Its solutions provide cities and townships with more
housing, making them more compact, more durable, more beautiful and better
connected. Headquartered in the Klang Valley, Lafarge Malaysia has approximately
2,000 employees and the most comprehensive network of facilities across
Peninsular Malaysia that include three integrated cement plants in Langkawi,
Kanthan and Rawang, two grinding stations in Pasir Gudang, about 40 ready-mixed
concrete batching plants and three aggregate quarries throughout Peninsular
Malaysia.
As part of the global
LafargeHolcim Group, the largest building materials company in the world,
Lafarge Malaysia Berhad is committed to create value for everyone; its
customers, people and stakeholders, underpinned by delivering results, integrity and sustainability.
Lafarge Malaysia is listed
on the main board of Bursa Malaysia and is a parent of a group of companies in
Malaysia and Singapore. It is part of
the FTSE4Good Bursa Malaysia Index which measures companies demonstrating good
environmental, social and governance performance.
Additional
information is available at www.lafarge.com.my
About
LafargeHolcim
LafargeHolcim is
the leading global building materials and
solutions company serving masons, builders,
architects and engineers all over the world. Group operations produce cement, aggregates and ready-mix
concrete which are used in building projects
ranging from affordable housing and
small, local projects to the biggest, most technically and architecturally
challenging infrastructure projects.
As urbanisation increasingly impacts people and the planet, the Group
provides innovative products and building solutions with
a clear commitment to social and environmental sustainability. With leading
positions in all regions, LafargeHolcim employs
around 90,000 employees in more than 80 countries and has a portfolio that is
equally balanced between developing and mature markets.
More information is available on www.lafargeholcim.com
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