~Jr. NBA All-Stars 2017 from Southeast Asia get once in a lifetime NBA experience in Shanghai~

Jr. NBA Malaysia 2017 presented by Dutch Lady programme culminated with a once in a lifetime NBA experience trip for 16 lucky Malaysian Jr. NBA All-Stars as they headed to Shanghai, China to watch a live NBA Game.

The programme saw 95 Jr. NBA All-Stars from Southeast Asia – Malaysia, Vietnam, Singapore, Indonesia, Philippines and Thailand – aged 10-14 years attending the NBA Global Games China 2017 presented by Master Kong in Shanghai on October 8, between Golden State Warriors and Minnesota Timberwolves. The crowd went berserk as the Golden State Warriors went full throttle and ended the game with a score of 142 to 110.

The boys and girls had the exciting opportunity to meet NBA legend Jerome Williams, who played with the New York Knicks. As part of their visit, they also received additional basketball training and toured the city.

This year, the Jr. NBA Malaysia program presented by Dutch Lady and conducted in partnership with the Ministry of Education attracted a total of 1,500 young basketball enthusiasts from all over the country in efforts to promote a healthy lifestyle and emphasise the importance of regular physical activity through basketball.

The participants are also trained in the fundamentals of the game and instilled with the Jr. NBA’s S.T.A.R. values - sportsmanship, teamwork, a positive attitude and respect. Throughout the duration of the program they were also taught the importance of proper nutrition and lifestyle, such as the consumption of two glasses of milk per day for sufficient calcium and protein.

“Our Jr. NBA All-Stars once again experienced an unforgettable journey in a foreign country where they not only witnessed a LIVE game but also had the chance to take part in advanced basketball training together with their fellow All-Stars from other countries. Such experiences are priceless, not only for advancing their skills in the game but also to learn lifelong lessons and create lifelong friendships. I’m sure this will be a trip they remember for a long, long time to come,” said Jim Wong, Associate Vice President of Global Marketing Partnerships at NBA Asia.
To date, the Jr. NBA program has reached more than 1.5 million children, parents and coaches across Southeast Asia through camps, clinics and the NBA Cares community outreach activities.
2017 Jr. NBA Malaysia All-Stars (MVP)

About the NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League.  The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents.  NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com and the NBA App, which achieved record viewership and traffic during the 2015-16 season.  The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About Royal FrieslandCampina
Every day Royal FrieslandCampina provides millions of consumers all over the world with food that is rich in valuable nutrients. With annual revenue of 10.3 billion euros, FrieslandCampina is one of the world largest dairy companies, supplying consumer and professional products, as well as ingredients and half-finished products to manufacturers of infant & toddler nutrition, the food industry and the pharmaceutical sector around the world. FrieslandCampina has offices in 32 countries and almost 20,000 employees, and its products are available in more than 100 countries. The Company is fully owned by Zuivelcoöperatie FrieslandCampina U.A, with 19,487 member dairy farmers in the Netherlands, Germany and Belgium—making it one of the world’s largest dairy cooperatives. For more information please visit: www.frieslandcampina.com.

About Dutch Lady Milk Industries Berhad
Incorporated in 1963, Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) is a leading dairy company in Malaysia. It is owned by one of the largest dairy cooperative companies in the world, Royal FrieslandCampina NV, a Dutch multinational dairy company.

Dutch Lady Malaysia was the first milk company to be listed on Bursa Malaysia in 1968 and the first to introduce Formulated Milk Powder for Children in Malaysia in 1988. Dutch Lady Malaysia, awarded as the Company of the Year 2014 by The Edge Billion Ringgit Club, manufactures and sells a wide range of quality dairy products for the home and export market, with all products enjoying a strong following in brands like Dutch Lady and Friso Gold. 

Through a unique collaboration between FrieslandCampina and four international research teams/universities, the South East Asian Nutrition Surveys (SEANUTS) study was commissioned to study the nutritional status and insufficiency thereof found to be present in South East Asian children up to 12 years of age.

More information can be found on www.dutchlady.com.my.

About Drink.Move.BeStrong
Drink. Move. Be Strong is Southeast Asia’s first integrated activation and advocacy campaign which aims to cultivate an active and healthy lifestyle among children through play, sports and proper nutrition.  This campaign is founded upon the findings of FrieslandCampina’s South East Asian Nutrition Survey (SEANUTS) on nutrition in four countries – Indonesia, Malaysia, Thailand and Vietnam –to acquire an understanding of the nutritional status and dietary intake of children up to 12 years of age. 

The key findings show that high percentage of Vitamin D insufficiency among the children despite the amount of available sunlight, low levels of physical activity and 30-40% of kids are not getting enough of the right nutrition, regardless of age, location or income.

This multi-stakeholder, multi-channel campaign encourages children across the region to drink two glasses of milk a day and spend an hour a day on outdoor exercise.  This regional campaign offers a host of activities including the distribution of free milk cartons to schools, a dedicated health and nutrition education programme and Jr. NBA camps. 


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