NEUBODI’s Bra Drive is back, and it’s time to bin your unwanted bras at our “Bra Banks”
“DONATE. SUPPORT. RECYCLE” programme to also raise funds for Breast Cancer Welfare
Association Malaysia’s “Hospital Angels” initiative
Neubodi, a Malaysian lingerie specialist brand officially
launched its month-long “DONATE. SUPPORT. RECYCLE” Bra Drive campaign which will run
until 5 November, in conjunction with the International Breast Cancer Awareness month.
Drop-off unwanted or used bras in our “Bra Banks” at any Neubodi stores nationwide and we
will donate gently-used items to victims of sex trafficking, enabling their rehabilitation into
society as they earn a livelihood selling second-hand bras. Beneficiaries of the “DONATE”
initiative are communities in Malaysia, Cambodia, Nepal, India and Africa including those in
poverty for whom bras are sought-after essential item – providing comfort and self-esteem.
Keeping textile away from the landfills, bras not suited for donation will be collected by our
strategic partner, Life Line Clothing Malaysia. Using proprietary technology, raw materials of
bras such as spandex, nylon, metal wire and plastics will be converted into reusable solid fuel
commonly used to power industrial boilers and generators. This “RECYCLE” initiative is
Malaysia’s first activity of its kind.
The partnership between Breast Cancer Welfare Association Malaysia (BCWA) and Neubodi
aims to increase public awareness that breast cancer is ‘gender blind’, and promote the
importance of self-examination and early detection while raising funds for BCWA’s “Hospital
Angels” programme. In this initiative, trained specialists will visit newly diagnosed breast
cancer patients and help them learn to cope with the disease in an encouraging and positive
environment. Funds are raised via Neubodi’s “Pedal Forward” cycling convoy that concluded
this morning, and exclusive sales from its GO PINK collection during this launch weekend at 1
Utama Shopping Centre’s Ground Floor - Highstreet Concourse. Certain proceeds from the
sales of Neubodi’s GO PINK collection will be donated to BCWA.
“As a leading lingerie brand in Malaysia, we can educate our customers and the public alike
on societal issues that matter through memorable initiatives as part of our
DONATE.SUPPORT.RECYCLE Bra Drive,” explained Ms Anne Tan, Director and Founder of
Neubodi Holdings Sdn.Bhd. “While we continue to drive the awareness of breast health,
breast cancer and importance of early detection, we also provide the chance for a better life
for women in challenging circumstances via our Bra Bank collection. My team and I are so
proud to be able to do this and of our long-term partnership with BCWA.”
The success of Neubodi’s DONATE. SUPPORT. RECYCLE Bra Drive campaign has been made
possible with the support of strategic partners Excel SLA (M) Sdn.Bhd and 3 Gorgeous
Network. Neubodi’s Bra Drive is being held for a fifth year and has to-date collected some six
tonnes of bras. For ‘pioneering women welfare initiatives’, Neubodi Holdings Sdn.Bhd
received KPWKM’s CSR Malaysia Award (SME Category) in July 2017.
According to the National Cancer Institute Malaysia, about 5,000 Malaysian women are
diagnosed with breast cancer every year, and nearly half of those are under 50-years of age.
With breast cancer being a “Gender Blind” disease, Neubodi wanted to use this opportunity
to highlight that 1 out 1,000 men are diagnosed with breast cancer every year, and less than
72% of men recover from the disease as doctor’s visit is made when symptoms are more
severe - at which point the cancer may have already spread.
To further drive awareness amongst 1Utama shoppers, BCWA’s mobile clinic - equipped with
early detection and support tools for clinical breast examination, and specialised booth
offering counselling sessions on breast self-examination using customised silicone models,
have been set up. Tropicana Medical Centre’s oncology specialists and health professionals
are also on-hand to facilitate public understanding on breast cancer and conduct on-site basic
health screening.
In officiating the launch ceremony on Saturday, Mr. Shukri Abdullah, Deputy General, National
Population and Family Development Board under the Ministry of Women, Family and
Community Development (KPWKM), congratulated Neubodi and BCWA’s partnership and
commended them on their efforts to educating the public on breast cancer and breast health.
Highlight of the day included the official cheque donation to BCWA of over RM60,000 from
Neubodi’s “Pedal Forward” initiative. In the morning, over 100 cyclists journeyed 18km,
having had personally raised funds for a month prior to the event. Funds were collected via
MyStartr – a crowdfunding platform, making it Malaysia’s first programme of its kind.
“BCWA is heartened by the community-focused Neubodi Bra Drive for it helps us reach a wider
audience in our combined efforts to tackle breast cancer,” elaborated Ranjit Kaur, President,
BCWA. “Such public and private support enables us to continue with our mission to improve
the quality of life for men and women with breast cancer and to create a well-informed society
about breast health and breast cancer.”
The launch event was attended by celebrities like Amber Chia, Agnes Wang, Carrie Lee, Jan
Chin, and Lavin Seow, and public figures such as Puan Sri Dato’ Akmal who is also the Patron
for Non-Communicable diseases, Alvin Lim - Malaysia’s first national paralympic handcyclist
and two-time gold medallist and fashion designer Key Ng. Some of these personalities
participated in the Pedal Forward cycle too. Neubodi’s public awareness programme, ending
this weekend, is a family-affair with other event partners and mall tenants hosting activities
range from flash mobs to makeover sessions to handicraft-making to push-pin art,
conservation talks and photo booths.
More details on Neubodi’s “DONATE.SUPPORT.RECYCLE” Bra Drive 2017, ending 5 November,
can be found at Neubodi’s Facebook page, facebook.com/neubodi or on its website at
neubodi.com.
Brought my daughter to 1U last weekend to donate a bra in support for the campaign. For all the unwanted bra, please donate it now for charity and your good deed will helps to enlighten many lives.
About Neubodi
Established in 2008, Neubodi is a lingerie brand dedicated to providing the right fit of beauty and
confidence for every modern woman today. Positioned as the first bra fitting specialist retail chain store
in Malaysia, Neubodi offers customers the service and knowledge of buying the right-fitted bra with a
proprietary holistic method of personal fitting. Derived from design innovation, its retail collection
comes in a variety of comfortable daily lingerie; brassiere (bra), panties, body shaper and lingerie care
product. Neubodi has 10 retail outlets nationwide; Aeon Bukit Tinggi Shopping Centre, Bangsar Village
II, Empire Shopping Gallery, Encorp Strand, Gurney Plaza, Imago Shopping Mall, Mid Valley Megamall,
One Utama Shopping Centre, Vivacity Mall and Suria Sabah Shopping Centre. All shops carry over 600
sizes including plus size for the well-endowed, designs and colours, catering to women. For more
information please visit, www.neubodi.com.
About Breast Cancer Welfare Association Malaysia (BCWA)
Breast Cancer Welfare Association Malaysia (BCWA) consists of medical specialists who realised the
need for peer support for women with breast cancer founded BCWA in 1986. It is an independent taxexempt
voluntary organisation registered with the Registrar of Societies in Malaysia, and a member
and Reach to Recovery International (RRI). For more information, please visit: www.breastcancer.org.my
About Life Line Clothing Malaysia
An international company that is a leader in the recycling industry worldwide. Having 4 offices span
across 4 countries, Life Line Clothing Malaysia is a textile recycling company that has a global conscious
mission to help communities reuse, renew and recycling clothing, shoes, toys and household goods.
They are committed to keeping textile out of landfills, creating jobs here at home, and abroad. Their
unique business model leaves an extremely small carbon footprint and a better planet for the next
generation.
Comments
Post a Comment