SKECHERS™ CITY OUTLET OPENS AT IPC SHOPPING CENTRE

SKECHERS USA, Inc (NYSE:SKX), a global leader in the lifestyle and performance footwear industry, opens its new Skechers™ City Outlet at the recently renovated IPC Shopping Centre, Mutiara Damansara. Covering a space of approximately 6,600 square feet, the new Skechers™ City Outlet will be the largest store for the athleisure brand in the Southeast Asia region.
The new Skechers™ City Outlet format will feature a concept store, showcasing the latest collections of wearables, as well as various Skechers™ lifestyle and performance collections for Men, Women, and Kids.

Skechers™ has won the hearts of Malaysians with its stylish and comfortable footwear collections such as Sport, D’Lites 2, Burst, USA, Bobs, Energy Lights, Twinkle Toes, the GOwalk and GOrun series as well as performance apparels which include tops, tees, pants, bra tops and more.

Skechers™ collections are also endorsed by a list of celebrities including Korean hip-hop superstar Zico, Korean pop stars EXO, multi-platinum recording artist Meghan Trainor, pop star Camila Cabello, model and actress Kelly Brook, TV personality Brooke Burke-Charvet, and athletic legends like Sugar Ray Leonard, Ozzie Smith, and Howie Long.

“We are thrilled to introduce this massive unique store space which was purpose built to showcase the newest designs as well as a variety of Skechers™ styles and great choices of colours available all under one roof. The new Skechers™ City Outlet is a reflection of the amazing position of our brand within the marketplace, having seen substantial growth in the local market share since its debut into the Malaysian scene,” said Vincent Leung, President of Skechers™ Hong Kong and Southeast Asia.

Located at one of Petaling Jaya’s top shopping destination, IPC Shopping Centre, the new Skechers™ City Outlet will house more than 500 designs, offering the widest assortments of Skechers™ products available in a single outlet. The store displays will be categorised by men’s, women’s, kids, and apparel for a convenient shopping experience.

Leung also stated that “We look forward to introducing more collection as well as stores throughout our retail network as we believe that the brand will continue to grow along with the expansion plans that we have put into place for 2018.”
  
Approaching the New Year with gusto, Skechers™ aims to be amongst the top 3 brands for the athleisure category, and maintain walking shoes as the market leader, whilst introducing new walking shoes collections with more fashionable elements and ultra-comfort materials. Skechers™ will continue to expand with 29 new stores next year, amounting to a total of 91 stores in Malaysia.

For more information about Skechers™ Malaysia, visit www.skechers.com.my or to be updated with the latest offerings from Skechers™, log on to www.facebook.com/Skechersmalaysia/
RIBBON CUTTING CEREMONY (From L-R)
Ms Susan Chua, Vice President of Skechers ASEAN
Mr Spencer Chua, Director of Halo Ventures Sdn Bhd
Vincent Leung, President of Skechers Hong Kong and Southeast Asia,
Ms Elaine Chua, Director of Halo Ventures Sdn Bhd
Dynas Mokhtar, Celebrity Actress
Mr CH Cheng, Brand Manager of Skechers Malaysia

From L-R
Mr CH Cheng, Brand Manager of Skechers Malaysia
Ms Elaine Chua, Director of Halo Ventures Sdn Bhd
Ezzat Eddy, Social Media Influencer
Fatin Afeefa, Social Media Influencer
Vincent Leung, President of Skechers Hong Kong and Southeast Asia,
Ms Susan Chua, Vice President of Skechers ASEAN
Karen Kho, Social Media Influencer
Mia Chai, Social Media Influencer
Lucas Lau, Social Media Influencer
Mr Spencer Chua, Director of Halo Ventures Sdn Bhd


ABOUT SKECHERS USA

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 1,710 SKECHERS Company-owned and third-party retail stores, and the Company’s e-commerce websites. 

SKECHERS was recently named Brand of the Year for the third year in a row at the 2017 Footwear Industry Awards. The SKECHERS KIDS collection has also been recognised with a design excellence award in the Children’s category from trade publication Footwear Plus. This marks the Company’s ninth overall Plus Award for footwear design excellence and the third for SKECHERS KIDS.

The Company manages its international business through a network of global distributors, joint venture partners in Asia and the Middle East, and wholly-owned subsidiaries in Canada, Japan, throughout Europe and Latin America. For more information, please visitskechers.com and follow us on Facebook (facebook.com/skechersmalaysia) and Instagram (@skechersmalaysia).


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