Tmall World’s “Double 12” 24-hour Holiday Sale Launched in Malaysia
· Alibaba’s mega 24-hour sale event will
feature millions of products with special discounts available only on mobile
Taobao on 12 December 2017.
· Hundreds of prizes, giveaways and
fun-filled activities await shoppers at Tmall World’s “Double 12 Secret Santa
Box” 3-Day roadshow here in Malaysia from today until the 12th
December 2017.
Following the success of 11.11, Alibaba Group’s
Tmall World (天猫海外), serving
over 100 million overseas Chinese and beyond, launched its ‘Double 12”, 24-hour
holiday sale in conjunction with the festive season! Millions of products will
feature special discounts and will be available to Malaysian consumers via the Mobile
Taobao app on the 12th of December 2017. A special 3-day celebration
in the lead up to the platform’s mega holiday sale event was planned to
encourage Malaysians to spread the Holiday cheer when they shop for their
friends and loved ones.
“Double 12”, or more commonly known as “12.12”
was first introduced in 2012 by Alibaba. The holiday sales event will run from
midnight on 12 December 2017 for 24 hours. Malaysians are in for a treat this
year with a wide range of products when fashion and accessories to home and
living products go at unbeatable prices and discounts on Taobao and Tmall marketplaces.
Among the many exclusive promotions
available to Malaysians during the “Double 12” celebrations are:
·
Cashback offers: Shoppers who pay by Malaysia E-banking will enjoy RM20
cashback with minimum spend of RM200 on Taobao.
·
Sea Freight promotion: Spend RMB199 and get an instant deduction of
RMB20 on sea freight charges.
·
Win exclusive Secret Santa Boxes with a host of goodies from Taobao
& Tmall with purchase of RM12 through the Mobile Taobao app.
From today until the 12th of
December 2017, Malaysian’s will be able to visit Tmall World’s Secret Santa Box
“Double 12” celebration at TownPark, MyTOWN Shopping Centre, which features hundreds
of exclusive giveaways and a host of fun-filled activities for the entire
family. Special Interactive activities and performances have been lined up during
the three day celebration, such as the “Gift Catcher Interactive Game” where
consumers stand a chance to win treats and goodies by just downloading the
Taobao Mobile app at the event; or if you’re lucky, walkaway with a “Lucky
Secret Santa Box” when you visit with friends and family, taking place at
1.30pm and 3.30pm daily.
The Malaysian launch saw social fashion
icon and influencer, Jane Chuck; radio announcer and YouTuber, Jinnyboy; social
media influencers, Michiyo Ho & Miko Wong; as well as Miss Astro Chinese International
Pageant 2016 & Miss Chinese International 2017’s 1st Runner Up, Serene
Lim, in attendance who shared their excitement for the opening ceremony today.
So, start stocking up your gift bags, mark
your calendars for the 12th December 2017, spread the holiday cheer and
double your gifts when you shop for your family and friends with Tmall World
this 12.12! To find out more about 12.12 promotional
offers and participate in the Tmall World
Double12 celebration, kindly visit https://world.taobao.com or download the Mobile Taobao
app.
About Tmall
Launched in 2008, Tmall (www.tmall.com) caters to consumers looking for
branded products and a premium shopping experience. A large number of
international and Chinese brands and retailers have established storefronts on
Tmall. According to iResearch, Tmall was China’s largest third-party platform
for brands and retailers in terms of gross merchandise value in 2016. Tmall is
a business of Alibaba Group.
About Taobao Marketplace
Launched in 2003, Taobao Marketplace (www.taobao.com) is a commerce-oriented social
platform that allows consumers to enjoy an engaging, personalized shopping
experience optimized by big-data analytics. Through highly relevant and
engaging content and real-time updates from merchants, consumers can learn
about products and new trends as well as interact with each other and their
favorite merchants and brands on Taobao Marketplace. Merchants on Taobao
Marketplace are primarily individuals and small businesses. According to
iResearch, Taobao Marketplace was China’s largest mobile commerce destination
in terms of gross merchandise value in 2016. Taobao Marketplace is a business
of Alibaba Group.
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