SPREAD SOME OATSOME GOODNESS WITH “SHARE THE OATS, SHARE THE ONG” CAMPAIGN THIS CHINESE NEW YEAR

Get the benefits of whole grains with Quaker Oats for Rice


Reunion dinners and open house delicacies during  Chinese New Year can make it hard to choose healthy options but Quaker Oats, the World No. 1 Oats brand* and Malaysia’s No. 1 Hot Cereal** brand, makes it easier with its “Share the Oats, Share the Ong” campaign!


With a global legacy of more than 140 years, Quaker Oats continues to bring the whole-grain goodness of oats to Malaysians, using innovative ideas and offerings that are convenient and culturally relevant. To bring more cheer to this festive period, Quaker Oats shares brand-new recipes showing how easy it is to use Quaker Oats for Rice, which is perfect for enjoying reunion dinners while receiving the goodness of oats.

Specially made to be cooked with rice, home cooks can serve up delicious and nutritious dishes using recipes like Dark Sauce Chicken with Mushrooms in a Pot, Hokkien Yam Rice, and Tomato Seafood Rice, which will surely impress family members. Made from natural, whole-rolled Australian oats, Quaker Oats for Rice contains rich in dietary Fibre, high in Protein & Magnesium, source of Iron & Vitamin B12.

“We are excited to launch this campaign in Malaysia to raise awareness and educate the public that we can celebrate Chinese New Year in a healthier manner,” said Shaiful Bahari, Mahpar, NAPIM Communications & Citizenship Director, Asia Pacific Region, PepsiCo International. “By just incorporating one small change and adding Oats for Rice in rice for reunion dinners, we can add an additional source of fibre and protein in our meals. We have developed new recipes especially for Chinese New Year to give home cooks a good start in using Quaker Oats for Rice. These recipes supplement the existing recipes on our website which demonstrate how our other products such as Instant Oatmeal and Quick Cook Oatmeal can be used daily in a wide variety of dishes, so families can enjoy all the benefits of oats while they feast in joy together.”

The Quaker “Share the Oats, Share the Ong” campaign will run until 28 February 2018. During this campaign period, consumers can purchase a Chinese New Year Gift Pack (consisting of a 1kg jar of Instant/Quick Cook Oats, a 600g pack of Oats for Rice and a free Chinese New Year-themed glass jar) at the recommended retail price of RM19.98 from selected hypermarkets and supermarkets (AEON, AEON BiG, Giant, The Store and Econsave) across the nation. Furthermore, deliciously healthy Chinese New Year recipes can be found on the Quaker Malaysia website www.quaker.com.my.

Fans of Quaker Oats can find more information and to stay up-to-date with the latest promotions, events and recipes at www.facebook.com/QuakerMalaysia or www.quaker.com.my.

*Source: Euromonitor International Limited; Packaged Food 2016 edition, as per hot cereals definition, retail value sales; rsp, all retail channels, 2015 data.

** Source: No. 1* in Peninsular Malaysia in Hot Cereal segment within Cereal category, based on Retail Index Service for Cereal category for the 12 months ending March 2017 in Peninsular Malaysia (Copyright © 2016, The Nielsen Company (M) Sdn Bhd)



About The Quaker® Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For 140 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.


At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.





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