10 lucky winners will be hosted by Michelin Star Chef Emmanuel Stroobant at his very own Saint. Pierre Restaurant 

​Travel and food are synonymous with Malaysians who are willing to drive far and wide for a taste of good food. From 15​ th March to 15​ th April 2018, TYREPLUS is offering its customers a chance to travel in class for the best dining experience with a minimum purchase of two Michelin tyres. 
TYREPLUS, the one-stop auto services provider, has launched a “Meet A Michelin Star Chef” campaign where 10 lucky winners will be hosted by Chef Emmanuel Stroobant at his very own 1-Michelin star Saint Pierre Restaurant in Singapore. The grand prize also includes return flight, airport transfer and a one-night stay in Singapore. 

Throughout the campaign, TYREPLUS customers need only to purchase a minimum of two Michelin tyres and submit the receipt with their contact details to a TYREPLUS customer care agent. The receipt also entitles each customer to redeem a Michelin branded apron. 

To be shortlisted for the grand prize, each eligible customer will need to post a public photo that shows their interpretation of their love for food on their Facebook timeline with a creative caption and #TYREPLUSCares by 22​ nd April 2018​. Winners will be selected based on creativity by TYREPLUS and announced on the TYREPLUS Malaysia Facebook page on 24​ th​ April 2018. 

The 10 winners will be flown in to Singapore for a personalised interactive lunch demonstration and dining experience with the charismatic Chef Stroobant on 5​ th May 2018​. The restaurant which was relocated to the illustrious One Fullerton in 2016, has been captivating diners with gastronomic delicacies such as Blue Lobster with Apple, Chervil, Beurre de Cidre; Ohmi Beef with Salsify, Coffee and Roasted Onions; Hay-Smoked Buri with Ponzu, Leek and Myoga as well as an array of decadent desserts such as Chocolate Mousse Encased Within A Vanilla Parfait and A Chocolate Shell; Blood Orange, Chocolate and Honey Tuile to name a few. 

“The Michelin brand is proud to be synonymous with the best, both in tyres and food. The Michelin guide is a tradition that goes back to more than a century, one of the oldest and most sought after guide for exceptional cuisine in the world,” said Michelin Malaysia’s Managing Director, Mr. Pascal Nouvellon.  

“Understanding Malaysians’ passion for quality food and travel, we launched this contest to provide TYREPLUS customers with the best of auto service, best of tyres and the best of cuisine. Michelin tyres are renowned for their performance, safety and comfort in all road conditions and all our TYREPLUS outlets highly-qualified automotive experts,” he further quoted. 

The Michelin Guide was originally introduced in the 19th Century to provide motorists with useful information such as maps, tyre repair and replacement instructions, car mechanics listings, hotels, and petrol stations throughout France. It eventually grew throughout Europe and other parts of the world, eventually including up to 3-star ratings for fine dining establishments. 

“I am very honoured to be part of this campaign as being a Michelin rated chef, I would like to think that this is my way of showing my appreciation to the Michelin brand. True to Michelin’s standards of being the best, I look forward to serve the lucky winners the best culinary experience at my restaurant,” said Saint Pierre’s Grand Chef Relais and Châteaux, Emmanuel Stroobant. 

TYREPLUS is Michelin’s global brand of its retailing concept that has an independent network of tyre retail stores across huge markets such as China, Thailand, Australia, India, the Middle-East and South America. It is a one-stop-centre offering customers end-to-end auto servicing solutions all under one roof. 

Since its introduction, TYREPLUS has grown to be the largest independent car maintenance network in Malaysia, boasting over 50 outlets and growing. The outlets provide ancillary services ranging from tyre replacement, tyre repairs, wheel balancing, wheel alignment and regular car maintenance with the support of leading international brands including MICHELIN, BFGoodrich, Bosch, Mobil 1, Total and Tech. Such services aim to deliver extra safety measures to vehicle owners. 

Established in 2002, TYREPLUS, with 1,600 outlets in 26 countries, is aiming at offering trustworthy, convenient and comprehensive car care services. TYREPLUS offer professional car care services such as tyre replacement and repair, wheel balancing and alignment, oil changes, battery changes, brake system inspections, brake replacements, that all add up to providing a complete preventive car care for customer’s safety on the road and peace of mind. 

About Michelin ( 
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tyres for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. Michelin employs 115,000 people, has sales organizations in more than 170 countries and operates 69 production sites in 18 countries throughout five continents. The company also publishes travel guides, hotel and restaurant guides, 2 maps and road atlases and offers electronic mobility support services, on The company conducts research and innovation development in technology centres located in Asia, Europe and North America. 


  1. eToro is the ultimate forex trading platform for new and advanced traders.


Post a Comment

Popular posts from this blog

Startups from Cyberview’s Living Lab Accelerator Programme

The Kid From The Big Apple Held its Official Original Soundtrack Launch