Small gestures of love with Cadbury Dairy Milk in Lickables
Mondelez
International (Malaysia) introduces Cadbury Dairy Milk’s newest treat
The joy of giving just got a lot
sweeter! Cadbury Dairy Milk Malaysia, the world’s best-selling confectionary
brand under Mondelēz International (Mondelez), today launched Cadbury Dairy Milk in Lickables – a new and unique chocolate
treat.
Sporting the quintessential bright purple Cadbury packaging, the
product comes in a unique UFO-shaped container that will spark anyone’s
curiosity to uncover what’s inside. While one half contains the
delicious treat oozing with Cadbury Dairy Milk’s mousse-like chocolate combined
with the goodness of wheat crispies and the crunchiness of Oreo cookie bits, the
other half opens up to another surprising treat featuring a Pokémon character
toy. Cadbury Dairy Milk in Lickables debuts with more than 25 Pokémon toys to
be collected.
Speaking at the launch of Cadbury Dairy Milk in Lickables, Vikram Karwal, Mondelēz International Associate
Director of Southeast Asia, Chocolate said, “For the very first time,
Malaysians can now enjoy Cadbury Dairy Milk in a creamy format that goes well
with a crunchy texture. The delicious taste of Cadbury Dairy Milk along with
the collectibles are sure to delight many consumers especially parents who want
to delight their children with a special treat. Adults too get to regain their
sense of childlike wonder with nostalgic and memorable toy characters such as
Pokémon. This coincides with the theme of the Cadbury Dairy Milk in Lickables
campaign, #CadburyWithLove where we aim to encourage everyone to share moments
of love with each other.”
First launched in India in March 2017, the innovative chocolate offering has made its long-awaited arrival
to the Malaysian chocolate scene. As a leading growth driver in the chocolates
category, Cadbury Dairy Milk in Lickables is part of Mondelēz’s effort to progressively
innovate and keep bringing exciting formats and unique taste experiences that
will continuously delight Cadbury’s customers.
Vikram |
“Our ambition is to
continue being an iconic and well-loved brand for Malaysians. We
are optimistic that Cadbury Dairy Milk in Lickables will drive a sustained
growth for our business in Malaysia. As a category leader we see limitless
opportunities with this breakthrough product which has already become a huge
success for Cadbury Dairy Milk in
other markets and judging from our consumer research and feedback, we are sure
that Malaysian consumers will love it as well,” continued Vikram.
The new Cadbury Dairy Milk in Lickables
is now available in major Hypermarkets and Supermarkets, nationwide with a
selling price of RM4.20 for 20g.
For more information on Cadbury
Dairy Milk in Lickables, check out the Facebook page at https://www.facebook.com/CadburyMalaysia.
About Mondelēz Malaysia
Mondelēz Malaysia is the nation’s
Favourite Snacking Company and home to iconic brands such as Oreo, Cadbury
Dairy Milk, Tiger Biskuat, Jacob’s, Chipsmore, Choclairs and Twisties. For
generations, our brands have been trusted by Malaysians for their quality, safety
and taste. With over 1,100 employees and three manufacturing plants in Shah
Alam, Johor Bahru and Prai, we work together every day to Create Moments of Joy
by sharing the world’s most favourite brands of snack foods with our consumers.
MDLZ Malaysia is a part of the
Mondelēz International group of companies.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ:MDLZ) is building the best
snacking company in the world, with 2016 net revenues of approximately $26
billion. Creating more moments of joy in approximately 165 countries, Mondelēz
International is a world leader in biscuits, chocolate, gum, candy and powdered
beverages, featuring global Power Brands such as Oreo and belVita biscuits;
Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International
is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones
Sustainability Index. Visit www.mondelezinternational.com or follow the company
on Twitter at www.twitter.com/MDLZ
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