A Traditional Raya Cookout the Modern Way
With the Philips All-in-One Pressure Cooker,
traditional cooking is made easy the tech savvy way
That time of the year is drawing near when Malaysians look forward to
the balik kampung season. Preparations
will be underway to welcome the Hari Raya Aidilfitri celebrations – cleaning
and decorating the house, shopping for baju
raya, and not forgetting, lining up the food menu. With all these to-dos to
check off the list, cooking often ends up being the responsibility of one or
two members of the family, usually the most experienced cooks or those most familiar
with traditional Raya dishes. Traditional cooking methods can at times deter
young people from wanting to cook, simply because it can be tedious or they
aren’t confident with their cooking skills.
While Hari Raya is steeped in tradition and there are customary ways of
preparing meals, many among the younger, more tech-savvy generation are looking
for easier ways to cook. Having an innovative kitchen appliance to help with
the cooking would be welcome, making cooking more convenient and less of a challenge
for the newbies. “Hari Raya Aidilfitri is a time when tradition is most
treasured and celebrated, where families and friends come together to
strengthen ties, typically over delectable, home-cooked meals. Marrying
tradition with technology is Philips’ way of enhancing appreciation for
tradition – by putting traditional cuisine firmly in place in the 21st
century kitchen. We want to help Malaysians #StandForTradition by offering
innovative solutions that make it easy and convenient to incorporate tradition
in their daily lives,” said Mr Muhammad Ali Jaleel, Country Manager for Philips
Malaysia.
“The Philips All-in-One Pressure Cooker is ideal for the tech-savvy
generation who want a multi-purpose appliance that has various cooking methods already
programmed in. Cooking can be a real fun thing to do when you don’t have to
worry about your skills in the kitchen. With the technology of the Philips
All-in-One Pressure Cooker, cooking can be speeded up as much as up to eight
times faster[1],
saving more time for our loved ones rather than spending it in the kitchen,” added Ali.
In just one appliance, you can slow cook and pressure cook, ensuring the
nutrients and goodness in meals are well-preserved. These cooking methods are
indeed ideal for Hari Raya delicacies such as the much-loved beef rendang, lamb stews, or curries. Hot
favourites for this festive season such as the lemang that goes with these stew-like foods can also be cooked in
the All-in-One Pressure Cooker, as with other rice dishes such as briyani rice,
or even plain white rice.
With the versatile All-in-One Pressure Cooker, you can also sauté, sear
and bake, aside from pressure cooking and slow cooking. Favourite Raya desserts
such as kek gula hangus, a brown
sponge-like cake, and dodol can be
easily made using this appliance, giving you a sweet finish after your savoury
dishes.
Besides having multiple cooking settings, the All-in-One Pressure Cooker
is designed to give you peace of mind in the kitchen, leaving you to tend to
other tasks while the food cooks. The aluminium alloy inner pot has an
anti-scratch, non-stick golden Whitford coating that is durable and offers
effective heat conduction, resulting in evenly cooked food. Gone are the days of
pacing back and forth between the kitchen and the living room to check on the pot
on the stove.
The cooking timer that is programmable to your recipe also lets you leave
the kitchen and tend to your other tasks, knowing that your food will be ready in
time. As the timer automatically turns off, the pressure regulator within the
pot then works to release pressure from the cooker – your food is ready-to-serve
right out of the pot!
Where tradition
meets technology – Philips #StandForTradition
This Hari Raya, Philips wants you to #StandForTradition and enjoy
cooking scrumptious traditional dishes the modern way, keeping tradition alive
among the younger, tech-savvy generation. Philips is pleased to share with you
two traditional Raya recipes that can be prepared with the Philips All-in-One
Pressure Cooker – beef rendang and kek gula hangus. Get your family members
and friends involved in your cooking adventures this festive season and have a
memorable Hari Raya Aidilfitri celebration!
For more information on the Philips All-in-One Pressure Cooker and other
recipe recommendations, visit www.philips.com.my.
Pricing and
availability
The Philips All-in-One Pressure Cooker (HD2137/62) is sold at a
recommended retail price of RM799 at
the Philips Brand Store in Publika Shopping Gallery and The Gardens Mid Valley,
both in Kuala Lumpur, and in Sutera Mall, Johor Bahru; at the Philips
Experience Store in Menara Axis, Petaling Jaya; at retail partners and
distributor stores nationwide and online via the Philips Online Shop at https://www.shop.philips.com.my/
About Royal
Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology
company focused on improving people’s health and enabling better outcomes
across the health continuum from healthy living and prevention, to diagnosis,
treatment and home care. Philips leverages advanced technology and deep
clinical and consumer insights to deliver integrated solutions. Headquartered
in the Netherlands, the company is a leader in diagnostic imaging, image-guided
therapy, patient monitoring and health informatics, as well as in consumer
health and home care. Philips’ health technology portfolio generated 2017 sales
of EUR 17.8 billion and employs approximately 74,000 employees with sales and
services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.
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