NIVEA ‘Penjagaan Diri Terbaek’ CAMPAIGN EDUCATES TEENS ON GOOD PERSONAL HYGIENE


As children transition into their teens, there is no escaping the signs of puberty such as changes in their voice, mood and body. One very noticeable change that affects all teens is increased perspiration, caused by the apocrine glands located in the armpits producing more sweat. When sweat mixes with bacteria on the skin, this creates an unpleasant smell or body odour. Some teenagers may not notice it (though others do), while others feel awkward, confused and even embarrassed by the smell.
Educating teenagers about good personal hygiene can help them to manage sweat and body odour properly, supporting them through a phase of life that is often physically and socially difficult.

In response to this need, NIVEA breaks the silence on personal hygiene with the ‘Penjagaan Diri Terbaek’ campaign, a nationwide school programme to educate teenagers about good personal hygiene.
The campaign is a long-term initiative, supported by a massive school roving team that will visit secondary schools in major cities throughout Malaysia, targeting students going through puberty. While visiting the schools, the team will share a 45-minute programme which will cover key aspects of keeping the best personal hygiene including underarm hygiene and protection, as well as personal grooming.

To engage with teenagers further, the campaign is also spurred by a catchy song, ‘Langkah Berkeyakinan’, to convey information about personal and underarm hygiene in a fun and interactive way. Leading the call as role models, Khai Bahar and Nabila Razali encourage teens to practice good personal hygiene in their daily lives.

“At NIVEA, we understand that teenagers sometimes need guidance and effective solutions to deal with the changes that they are going through. We hope that the NIVEA ‘Penjagaan Diri Terbaek’ campaign becomes a constructive and reliable platform for students to learn about and practice good underarm care and personal hygiene in the future. By just applying NIVEA deodorant as part of their daily routine, students can stay fresh, dry and comfortable all day and protect themselves against bacteria that can result in unpleasant body odours. We hope their newfound knowledge will enable them to empower other students by passing on what they have learned to start good personal hygiene habits today that will continue into adulthood,” said Mr. Ng Hock Guan, Country Manager for Beiersdorf Malaysia and Singapore.

To keep students engaged throughout the campaign, they can participate in the NIVEA ‘Penjagaan Diri Terbaek’ music video contest and share it across various digital media platforms such as Facebook and Instagram!  To enter, students simply have to create their own interpretation of the NIVEA song ‘Langkah Berkeyakinan’  in a video or using popular music sharing applications such as Musical.ly, Tik Tok and Smule, and share it on their own social media accounts using the hashtag #myNIVEA and #LangkahBerkeyakinan. For more details, visit the official Facebook page for NIVEA, www.facebook.com/mynivea/, and NIVEA Men, www.facebook.com/myniveamen/.  
Students attending the educational talks will get a chance to try NIVEA deodorants, including NIVEA Pearl & Beauty Deodorant which offers 48 hours of protection and contains pearl extract for smoother, pearly-white skin; and NIVEA MEN Cool Powder Deodorant which provides an instant cool effect, powdery comfort and long-lasting dryness.

NIVEA Pearl & Beauty and NIVEA MEN Cool Powder are now available in all leading stores and pharmacies nationwide in 50ml roll-on bottle and 150ml Spray bottle at the recommended retail price of RM10.66 and RM16.51 (West & East Malaysia).

Follow www.facebook.com/mynivea to learn more about the NIVEA ‘Penjagaan Diri Terbaek’ campaign and to find out details of the music video contest. For more information about NIVEA products, please visit https://www.nivea.com.my/.


About NIVEA
NIVEA was launched in 1911 as an affordable, high-quality cosmetic skin cream, employing an emulsifier to bind water and oil. Its snowy white colour inspired its name, derived from the Latin word nix and nivis (snow and of snow) and its legacy of over 100 years continues to grow from strength to strength.

NIVEA understands skin like no one else. That’s why we create products that cleanse, nourish and protect your skin, while giving it exactly what it needs – gentle yet effective care that keeps your skin smooth, supple and radiantly beautiful. No matter who you are, what you do, or where you live, we’re here to help you enjoy better skincare for life.



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