ALL ABOARD WITH THOMAS & FRIENDS™ AS THEY EMBARK ON A JOURNEY ACROSS THIS BIG WORLD


Thomas invites fans to discover the bigger world around them with the launch of a new movie, new episodes, and a 2-week event at The Curve

For over 70 years, Thomas & Friends™ has been entertaining children around the world from the vibrant island of Sodor. Now, Thomas will embark on the most exciting transformation in content ever-to-be-seen – as he expands his horizons and travels around this amazing world in Thomas & Friends™: Big World! Big Adventures!. This new movie tentpole and series will be pivoted to make the show more entertaining, inclusive, meaningful, and global.  
The new content refresh will feature faster paced stories, with a focus on fantasy, humour, animals, and musical sequences. Taking the role of the narrator, Thomas will now speak directly to his viewers, creating a more personal and meaningful experience with the No. 1 blue engine. Moving forward, Thomas & Friends will also see the formation of a new core Steam Team with an equal number of girls and boys in the lineup (Thomas, Gordon, James, Percy, Emily and new characters Nia and Rebecca) ensuring gender inclusivity and speaking to a broader audience across the show.

In Thomas & Friends: Big World! Big Adventures!, Thomas’ dream of seeing the world will motivate him to travel across deserts, through jungles, and over mountains as he journeys to Africa, Brazil, USA, and China. Joined by Nia, a female character from Kenya and a new member of the Steam Team, Thomas will travel farther than he has ever been before, experiencing new cultures and making new international friends.

“With Thomas & Friends: Big World! Big Adventures!, Thomas will introduce preschoolers and young children to the bigger world around them through the wonder and awe of trains. While the show will still have an emphasis on the importance of friendship and teamwork, it will also be more exciting and educational than ever before. Kids can now discover new countries and cultures together with Thomas, their trusted friend for adventure and discovery as they grow up,” said Audrey Ng, Assistant Brand Manager for Infant & Pre-School at Mattel Southeast Asia Pte. Ltd. (Mattel).

With his worldwide trip underway, Thomas is inviting fans to discover the world with him at the Thomas & Friends: Big World! Big Adventures! event at the Curve. From 10AM to 10PM, between 14 and 26 August 2018, kids can meet life-sized replicas of Thomas and his friends, trek through an obstacle-filled maze in Nia’s Jungle Safari, visit Yong Bao’s Great Wall for puzzles and quizzes, and get comfy and enjoy never-before-seen videos of Thomas & Friends in a mini beanbag theatre.

Mattel is partnering with the Curve to bring this event to life, offering exclusive goodies and redemption offers at the Centre Court throughout the campaign. Every day, the first 1,000 kids to visit the event will be given a special Thomas & Friends Passport, which they can complete to win a special Thomas & Friends gift. In addition, shoppers who spend RM120 and above on Thomas & Friends merchandise will be able to redeem a limited edition 2-in-1 playmat carrier while shoppers who spend RM150 and above can redeem a 2-in-1 playmat carrier  and an exclusive Thomas Train Ride around the Centre Court. Redemptions are subject to terms and conditions, available only while stocks last.

Jazmi Kamarudin, Senior General Manager of the Curve, said, “School holidays are always a time of fun and adventure for our young ones, which is why our Thomas & Friends, Big World! Big Adventures! campaign will be an ideal day out for them! As a family-friendly mall, we have always strived to create fun activities for families to participate in together. We hope that this school holidays will leave fond memories for all as parents and kids alike can spend time enjoying what we have to offer here at the Curve.”

Fans can keep themselves up to date with Thomas & Friends: Big World! Big Adventures! on the official YouTube channel: https://www.youtube.com/thomasandfriends. Brand new videos will be available – with 5 sing-along karaoke videos and introduction videos for Thomas’ new friends from around the globe: Nia, Yong Bao, and Ace. Fans can also visit the Thomas & Friends Facebook Page (https://www.facebook.com/sea.thomasandfriends) to find out more about the new content as well as the Thomas & Friends: Big World! Big Adventures! event.


About Thomas & Friends™
Thomas the Tank Engine™ was created over 70 years ago by a British clergyman, the Rev W Awdry, as a storybook for his son. That story quickly grew to become the award-winning global brand franchise it is today, enjoyed by families in more than 150 territories and in over 40 languages across multiple touch-points and formats, including: 400+ original TV shows; 11 feature-length films; 14 websites in nine languages; apps; toys (ranked number one property in the pre-school toys category in the UK and Australia and number two in the US); consumer products; publishing; live attractions and much more. Thomas & Friends has scooped prestigious accolades including a Parent’s Choice Award, a Webby and a Licensing Award for Best Classic Licensed Property. The famous and cheeky No.1 blue engine and his friends invite children to enter a world of imagination through the tracks of a train. Together, the children and engines embark on timeless adventures while experiencing valuable yet fun life lessons of discovery, friendship and cooperation. Thomas & Friends™ is viewable on more than 30 world-class broadcasters including PBS KIDS® in the US, Super RTL in Germany, and on Five’s Milkshake! and Nick Jr. in the UK. Downloadable episodes are available through iTunes and on YouTube https://www.youtube.com/user/thomasandfriends. For more information about the wonderful world of Thomas & Friends, please visit www.thomasandfriends.com, facebook.com/sea.thomasandfriends and Twitter @ThomasFriend

About Mattel
Mattel (NASDAQ: MAT) is a global learning, development and play company that inspires the next generation of kids to shape a brighter tomorrow. Through our portfolio of iconic consumer brands, including American Girl®, Barbie®, Fisher-Price®, Hot Wheels® and Thomas & Friends™, we create systems of play, content and experiences that help kids unlock their full potential. Mattel also creates inspiring and innovative products in collaboration with leading entertainment and technology companies as well as other partners. With a global workforce of approximately 32,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.


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