CAROUSELL PARTNERS BOOST E-WALLET, POSTCO, TO DELIVER A MORE CONVENIENT EXPERIENCE TO MALAYSIANS
Strategic
partnerships with payment and logistics providers underline the company’s
commitment to Malaysia
Carousell Malaysia, one of the world’s largest and fastest growing
classifieds marketplace is making it even easier to buy and
sell on the marketplace. Carousell has teamed up with strategic partners, Boost
and PostCo, to address payment and logistics across Malaysia.
Boost, a homegrown e-wallet that allows payment
without the hassle of cash, and PostCo, a logistics company that delivers
parcels through its network of more than 1,000 locations which include cafes,
pharmacies and stores, inked a cross-promotional partnership deal with
Carousell in August.
The
promotion includes Cashback Rewards for purchases made on Carousell with Boost,
as well as a special delivery rate for Carousellers who choose the delivery
option via PostCo.
“This
is a stepping stone for Carousell Malaysia to provide an end-to-end service for
our users. We are committed to creating value for our users and make it more
convenient to buy and sell. This trial phase has seen a positive response from
users, and we will continue looking for opportunities to improve our
marketplace and services to Malaysian Carousellers,” said Tang Siew Wai,
Country Head of Carousell Malaysia.
He
added that the partnership will run till the end of September, but the company
has not ruled out a long-term deal.
Carousell continues to gain traction in
Malaysia. For the month of August, it saw total transactions and listings grow
by 20% and 30% respectively from the previous month. Response to the strategic
nationwide collaboration has been encouraging, with PostCo recording a 47%
repeat in Carousellers utilising its delivery services just after a month of
partnership and Boost seeing full redemptions in their promotional offers.
Carousell has more than 19 million listings for its Malaysian
market as of June 2018, with over 5 million items sold
on the marketplace. Globally, it has over 158 million listings and over 54 million items
sold across all seven markets in Malaysia, Singapore,
Indonesia, Philippines, Taiwan, Hong Kong and Australia.
“This
partnership marks another milestone in our journey to strengthen our leadership
in the e-wallet space and enhance our offerings,” said Christopher Tiffin,
Chief Executive Officer of Boost. “Boost simplifies your day-to-day operations
by allowing you to manage your cash flow with just one app. With their engaged
community and wide variety of marketplace offerings, collaborating with
Carousell was a natural move for us. Since the start of our partnership to
date, we’ve seen an almost four-fold increase in Boost mentions in Carousell.”
“Our partnership with Carousell provides
their sellers with a unique avenue to deliver their items through our network
of PostCo locations. It is great to see how much convenience it has offered to
the community of sellers on Carousell. Once someone finds it convenient, they
will continue to utilise the service for their remaining deliveries. Aside from
sending, we also allow buyers to collect their parcels at a specified pick-up
point at any time, be it before, during or after working hours. We believe that
PostCo will also continue to play a pivotal role for Carousell users in a long
run,” said Melisa Wang, Chief Operating Officer of PostCo.
Carousell users can now buy from sellers that accept Boost
as a payment option by easily entering the seller’s mobile number in the payment app, selecting the Carousell
icon and inserting the purchase details. Moreover, sellers can have their first
three parcels delivered from only RM1.90 when they send via PostCo.
For more information, follow Carousell on https://my.carousell.com or download the Carousell app from the Apple Store or Google Play
Store.
About Carousell
Carousell is a classifieds marketplace that makes selling as easy as
taking a photo, buying as simple as chatting. Launched in August 2012, Carousell
began in Singapore and now has a presence in seven markets across Asia. With
over 158 million listings, we are one of the world’s largest and fastest
growing marketplaces in Southeast Asia, Taiwan and Hong Kong, and is backed by
Rakuten Ventures, Sequoia India, 500 Startups, Golden Gate Ventures, DBS and
EDBI. In Malaysia, Carousell has a diverse range of products in 34 categories,
including fashion & beauty, lifestyle gadgets and muslimah fashion. Download the app for iOS or Android,
and visit www.carousell.com for more
information.
About Boost
Boost is a homegrown lifestyle e-wallet that aims to revolutionise the
way consumers transact on a daily basis. Combining lifestyle needs and cutting
edge digital technology, Boost strives to make transactions easier, faster,
more secure & overall a more rewarding experience for consumers.
Boost officially launched in January 2017 as a platform that digitised
one of the telco’s core services - the way prepaid users top up their mobile
credit. Boost allows users to pay via their mobile phone at participating
locations without the hassle of using physical cash or cards. More than 3
million Boost users can now pay at more than 35,000 touchpoints nationwide.
Key features include:
● Cashback
● Paying utility bills with partners
such as Telekom Malaysia, Astro and Syabas
● Paying for parking (most major
streets around Klang Valley)
● Instant rewards through “Shake”
feature
● Donations to #DoGoodwithBoost
● Buying and gifting digital vouchers
for online merchants, F&B outlets, entertainment,health & beauty
● Splitting bills through unique
feature “Go Dutch”
● Buying prepaid top up
● Free money transfers
Android users can download Boost from the Play Store while iOS users can
download from the App Store.
For more information, check out the website at
https://www.myboost.com.my/ or follow Boost on Facebook (https://www.facebook.com/myboostapp/) and Instagram (https://www.instagram.com/myboostapp/).
About PostCo
PostCo provides a convenient way to collect, send and return your parcel
at nearby local stores instead of the post office. We have a network of more
than 1000+ partner locations based in petrol stations, pharmacies, cafes and
other local shops across Malaysia and Singapore.
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