A Healthier Way to Fry with the Philips Airfryer XXL
The Philips Viva
Collection Airfryer XXL - the most powerful Airfryer ever made,
is the first to
incorporate Twin TurboStar Technology and Fat Removal Technology,
to offer a
Bigger, Healthier and Better frying experience
Do you and your family
love fried foods? Do you want to have the same delicious flavours but seek a
healthier way to get the distinct taste of fried foods? Today, Malaysians are becoming increasingly conscious
about the food we eat. However, many local favourites are deep fried – from ayam goreng berempah to ikan sumbat sambal, making deep frying
part and parcel of daily Malaysian cooking. This, in turn, means that for many Malaysians,
mealtimes often present a choice between indulging their taste buds or making a
responsible choice for their family’s health.
“For parents, the biggest food critics in the family are often among the littlest members, and when the children are great fans of deep fried favourites, adults tend to ‘give in’ to the children’s choices. While many parents do try to ensure meals are home-cooked for greater control of ingredients and quality, many busy Malaysians often prioritise convenience when choosing meals. However, quick mass-produced food can be high in calories, fats, sugar and salt. We can see the health impact, with 47.7% of Malaysian adults being overweight or obese, whereby excess weight is a significant risk factor for cardiovascular disease, Malaysia’s top cause of death year after year. There is indeed a pressing need to help Malaysians prepare healthier meals with greater convenience,” said Mr Muhammad Ali Jaleel, Country Manager, Philips Malaysia.
“At Philips, we combine consumer insights and innovative product development – offering consumers a healthier way to fry by removing up to 50% of fat from food, and greater convenience by allowing them to cook more food at one go, with our biggest Airfryer capacity to date. We understand that parents, especially mums, take pride in serving healthy, delicious home-cooked meals, and we want to help them achieve this more easily through our innovative appliances,” he added.
“For parents, the biggest food critics in the family are often among the littlest members, and when the children are great fans of deep fried favourites, adults tend to ‘give in’ to the children’s choices. While many parents do try to ensure meals are home-cooked for greater control of ingredients and quality, many busy Malaysians often prioritise convenience when choosing meals. However, quick mass-produced food can be high in calories, fats, sugar and salt. We can see the health impact, with 47.7% of Malaysian adults being overweight or obese, whereby excess weight is a significant risk factor for cardiovascular disease, Malaysia’s top cause of death year after year. There is indeed a pressing need to help Malaysians prepare healthier meals with greater convenience,” said Mr Muhammad Ali Jaleel, Country Manager, Philips Malaysia.
“At Philips, we combine consumer insights and innovative product development – offering consumers a healthier way to fry by removing up to 50% of fat from food, and greater convenience by allowing them to cook more food at one go, with our biggest Airfryer capacity to date. We understand that parents, especially mums, take pride in serving healthy, delicious home-cooked meals, and we want to help them achieve this more easily through our innovative appliances,” he added.
A must-have for preparing yummy yet healthier food at
home, the Philips Viva
Collection Airfryer XXL (HD9630/99) –
the latest Airfryer from Philips, takes the hassle out of
cooking for all in the family. Its extra-large size is designed with families
in mind, so you can easily prepare enough for everyone. No more cooking in batches just to satisfy everyone’s appetites! With
the biggest Airfryer capacity to date, it can easily handle a whole chicken or
up to 1.4kg of fries for up to 6 portions at one go.
You can roast a whole chicken at one go, or prepare fried chicken for
the whole family, achieving mouthwatering food that is wonderfully crispy on the outside and tender
on the inside – removing fat yet sealing
in the juices and flavour. Love fries? With the Airfryer, your fries will no
longer need to be cooked in a vat of oil, yet you can get crispy fries every bit as delicious and satisfying as deep fat fries –
but cooked with 90% less fat[5]. Besides,
your home is also free from the smell of fried oil when using the Airfryer.
Better –
Versatile and convenient
For today’s busy cooks, cleaning up needs to be easy and fast. To make
things easier for consumers, the Philips Viva Collection Airfryer XXL comes
with a QuickClean basket with a removable non-stick mesh that can be cleaned in
as little as 90 seconds. All removable parts, such as the basket and removable
drawer with non-stick coating, are also dishwasher safe.
The versatility of the Airfryer XXL allows consumers to cook a variety
of foods for quick, delicious family meals. With 2,225W of power, this is the
most powerful Airfryer yet, giving you faster cooking results[6],
while the instant heat-up function means this Airfryer is always ready to cook
anytime you are – no more waiting for your appliance to heat up. Whether you
choose to fry, bake, grill or
roast, choose your temperature settings from
80˚C to 200˚C. For longer cooking times, you can even set the timer up to 60
minutes for greater convenience.
To help you get started, the Airfryer XXL comes with a recipe booklet
featuring more than 30 delicious dishes created by professional chefs with
easy-to-follow instructions – from quick healthy snacks to full family meals.
Want more? The Philips Airfryer app, available for iOS and Android devices, offers
more tips, tutorials and easy-to-follow recipes.
Don’t miss the Philips
Healthy Eating, Healthy Living roadshow from 2 to 7 October 2018
In conjunction with World Heart Day 2018, Philips Malaysia is holding the
Philips Healthy Eating, Healthy Living
roadshow from 2 to 7 October 2018 at the Ground Floor Atrium of IPC
Shopping Centre in Mutiara Damansara. Get your Philips Viva Collection Airfryer
XXL during this roadshow for a promotional price of RM1,499 and receive a free
MiBand 2 worth RM109 to help you on your health and fitness journey! Don’t miss
the exciting activities at the roadshow, which will surely inspire you to eat
and live more healthily. Experience and purchase Philips’ innovative products,
make the most of the Insta-worthy spots, or get your health checked. There’ll
be booths offering fun games where you can collect points to redeem
merchandise.
Pricing and
availability
The Philips Viva Collection Airfryer XXL (HD9630/99) is available at a
recommended retail price of RM1,699 inclusive of a grill pan and a set of
skewers, at the Philips Brand Store in Publika Shopping Gallery, The Gardens
Mid Valley, and Wangsa Walk, all in Kuala Lumpur; in Sutera Mall, Johor Bahru;
and in Gurney Plaza, Penang; at the Philips Experience Store in Menara Axis,
Petaling Jaya; and at retail partners and distributor stores nationwide, as
well as via the official online store on Lazada at https://www.lazada.com.my/philips-official-store/.
For more information on the Philips Viva Collection Airfryer XXL
(HD9630/99), please visit https://www.philips.com.my/c-p/HD9630_99/viva-collection-airfryer-xxl.
To find out more about Philips’ range of products in Malaysia, visit www.philips.com.my
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology
company focused on improving people’s health and enabling better outcomes
across the health continuum from healthy living and prevention, to diagnosis,
treatment and home care. Philips leverages advanced technology and deep
clinical and consumer insights to deliver integrated solutions. Headquartered
in the Netherlands, the company is a leader in diagnostic imaging, image-guided
therapy, patient monitoring and health informatics, as well as in consumer health
and home care. Philips’ health technology portfolio generated 2017 sales of EUR
17.8 billion and employs approximately 74,000 employees with sales and services
in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.
[1] Based on
wattage of motor and heater, the highest measured among major low fat fryers
[2] Ministry of
Health Malaysia, National Health and Morbidity Survey 2015
http://iku.gov.my/images/IKU/Document/REPORT/2015/NHMS2015CompiledPoster.pdf
[3] Ministry of Health, National Heath and
Morbidity Survey 2015, http://iku.moh.gov.my/images/IKU/Document/REPORT/2015/NHMS2015CompiledPoster.pdf
[4] From 3 raw chicken legs,
cooked at 180°C for 24 minutes
[5] Compared to fresh fries
prepared in a conventional Philips fryer
[6] Compared to a traditional
Philips fryer
Comments
Post a Comment