NKF #AMBILSERIUS ABOUT PROMOTING ORGAN DONATION
In conjunction with Minggu Kesedaran Pendermaan Organ (MKPO) Peringkat
Kebangsaan 2018, the National Kidney Foundation (NKF) of Malaysia
had initiated a unique approach to promote organ donation with mobile cruisers.
The NKF team distributed flyers containing organ donation statistics and
information about organ donation along with green pens to drive awareness and
commitment for organ donation between 17-21 October.
“Almost 25,000 patients are
currently on the waiting list for organ transplant in Malaysia; however only 1.3% per million population of
Malaysian has registered as organ
donor pledgers. Through this effort, we strive to create awareness of the
struggle of those with kidney disease that are hoping for transplants as well
as to encourage the public to recognize the life-saving significance of organ
donation,” said Chua Hong Wee, Chief
Executive Officer of NKF.
The mobile cruiser team went
around Klang Valley areas including Subang
Jaya, Petaling Jaya, Shah Alam, Kelana Jaya, Damansara and Kuala Lumpur, targeting
public places such as universities and shopping malls in order to spread the message
to members of the public of all ages. There were also fun and informative
activities such as live interviews with the public so as to understand
Malaysians’ perspectives and knowledge towards organ donation in the country. Interactive
games with free gifts, as well as special appearance of the movie character mascots brought
cheers to the visitors. The campaign hashtag is #ambilserius.
“NKF continuously strives to
create awareness on kidney disease – from preventive measures to providing
assistance to the underprivileged suffering from the disease. On 27 and 28
October 2018, NKF Malaysia will also be hosting the 15th Annual
Dialysis Meeting 2018 which is a patient-centred approach to dialysis care towards
a better quality of life for dialysis patients in Malaysia,” Chua added.
To find out more about National
Kidney Foundation and 15th Annual Dialysis Meeting event on 27 &
28 October 2018, log on to the organisation’s website at www.nkf.org.my
National
Kidney Foundation of Malaysia
The National
Kidney Foundation (NKF) Malaysia is a non-profit charitable organization
dedicated to helping Malaysians suffering from end stage kidney failure who
lack access to or cannot afford dialysis treatment. NKF currently has over 1,600
dialysis patients receiving subsidized dialysis treatment in over 28 dialysis
centers nationwide.
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