The inaugural Indian Fashion Festival (IFF) ends 2018 with a bang

Showcased a stunning fashion presentation for a good cause 

The inaugural Indian Fashion Festival (IFF) 2018 held on New Year’s eve at the chic V E Hotel & Residence, Bangsar South - unveiled a stunning fashion presentation, inspired by the bold and beautiful Indian heritage. Themed Catwalk with a Cause, IFF 2018 journeyed beyond its fashion focus to serve as a socially responsible fashion event in aid of Yayasan Sejahtera. The event was attended by YB P. Prabakaran, youngest Member Of Parliament in Malaysia together with Miss Shanmugha Selvi, Founder of IFF 2018, celebrities, guests and the media. 
The event was a pioneering platform for Indian fashion presenting five local designers and brands - Ardana Haran, JK Homme, Loveetha, SS Couture, Vini G and Chennai based celebrity designer Sidney Sladen, that showcased a spectacular runway show from the designers’ ready-to-wear collections. 

In her welcome note, Shanmugha Selvi founder and fashion designer (behind SS Couture) said, “We are excited to introduce for the first time a fashion festival of this magnitude and significance featuring world-class collections. IFF 2018 embodies the true spirit and heritage of the Indian culture and fashion – its vibrancy, beauty and elegance- through the creations of emerging and established designers from Malaysia and India, catapulting them onto a global platform. It is in our best interest how the Indian fashion industry develops and matures, in particular the advantages offered to our designers and brands.” 
Notably, IFF 2018 was organised with a purpose that is to raise funds for Yayasan Sejahtera, a foundation with notable trustees from various fraternities dedicated to addressing hardcore poverty in line with two National Key Result Areas – raising the living standard of low-income households and improving basic rural infrastructure. Proceeds from the event was channelled towards Yayasan Sejahtera. 

The highlight of the evening was when celebrity designer, Sidney Sladen showcased over 30 looks during his fashion presentation and ended his show with showstopper Miss Bindhu Madhavi, a popular South Indian actress and recent reality show, Big Boss fame. 
Loveetha was the event’s main sponsor, joined by V E Hotel & Residence as the official hotel partner, Grooming & Etiquette Studio as the runway coach, R.Yogash as the show coordinator, Rihanna G as the make up artist, Pillay’s Hair Studio as the hair stylist and Lioneye Pictures as the video partner. Rentak Sejuta was the official media partner with Varnam.MY as the official digital partner. 


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