CAROUSELL RECORDS 45.1 PERCENT SURGE IN LISTINGS DURING CHINESE NEW YEAR SEASON
Carousell,
one of the world’s largest and fastest growing classifieds marketplaces, today
shared that the number of listings on the platform rose by 45.1 per cent to
678,853 listings during Chinese New Year festive season. Women’s fashion, Men’s
fashion, Health & Beauty products, Babies & Kids’ products, and Gadgets
were the top five categories on the platform during the period.
This is
compared to the the same period last year when listings on Carousell grew by 20
percent, proving that the platform is proactive in its approach to promoting
decluttering, and selling unused and underused items in the house.
“The
Chinese New Year festive season is when a household traditionally declutters as
part of spring-cleaning and in preparation for the annual celebration. The
surge in listings on Carousell this year shows that Malaysians are becoming
more aware of each item’s value, and instead of throwing things out are
choosing to list their preloved goods on Carousell,” said Tang Siew Wai,
Country Head of Carousell Malaysia.
This year,
Carousell has taken the initiative to drum up spring-cleaning and promote
declutter, which led to the release of four videos online as part of its “Sell on Carousell” campaign. The series that
depicted a family of four conducting spring cleaning in preparation for the
festive season has successfully garnered over 4.1 million views on various
social media platforms.
Siew Wai
also acknowledged that the rapid rise in Internet adoption across Malaysia also
contributed to the surge. “More Malaysians can now access to Carousell to
conveniently buy and sell preloved goods at a reasonable price.”
On 11
January 2019, the Malaysian Communications and Multimedia Commission (MCMC)
announced that a total of 87.4 percent of Malaysia’s population uses the
Internet compared to 76.9 percent in 2016. The statement also indicated that
digital transactions are also on the uptrend as Internet users are the
catalysts in developing a wider digital ecosystem in the country.
A survey
conducted by Carousell in late 2017 revealed that 46 percent of Carousellers in
Malaysia owned up to nine unused or underused items at home. Only 29 percent of
this group would go on to sell their items for additional income.
There
remains plenty of opportunities for Malaysians to discover the joy of
decluttering and earn some extra cash at the same time.
For more information, follow Carousell on https://my.carousell.com or download the Carousell app from the Apple Store or Google Play
Store.
About Carousell
Carousell
is a classifieds marketplace that makes selling as easy as taking a photo,
buying as simple as chatting. Launched in August 2012, Carousell began in
Singapore and now has a presence in seven markets across Asia. With over 185 million listings, we are one of the
world’s largest and fastest growing marketplaces in Southeast Asia, Taiwan and
Hong Kong, and is backed by Rakuten Ventures, Sequoia India, 500 Startups,
Golden Gate Ventures, DBS and EDBI. In Malaysia, Carousell has a diverse range
of products in 34 categories, including fashion & beauty, lifestyle gadgets
and muslimah fashion. Download the app
for iOS or Android, and visit www.carousell.com for more information.
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