Lazada Malaysia Brings Raya Fashion Runway to Shoppers via in-app Livestream


Shoppers from across the nation tuned in to watch Lazada Malaysia’s first ever in-app livestreamed fashion show, LazAda Style. Audiences were able to add products to their shopping carts in real-time as models strutted down the runway wearing contemporary interpretations of Raya fashion.

Featuring homegrown labels such as Fazbulous by Fazura, Mawarred and Rumah Kebaya Bangsar, several outfits were paired with curated selections of HABIB jewellery, ICE and Daniel Wellington watches as well as Carlo Rino and BONIA accessories and handbags. Adding to the festivities were powerhouse vocalists Dayang Nurfaizah, De Fam and Aisyah Aziz.

Andrew Gnananantham, Lazada Malaysia’s Chief Marketing Officer kicked off the event with highlights of Lazada’s month-long Raya campaign, beginning with the 24-hour Women’s Festival on the 25th of April. Themed LazRaya Together-gether, Lazada Malaysia will also be introducing weekly offers for the different product categories such as health and beauty, household items, electronics and travel items.




About Lazada Group
Launched in 2012, Lazada is the number-one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. With 300 million SKUs available, Lazada offers the widest range of products in categories from beauty, fashion, and consumer electronics to household goods, toys, sports equipment and groceries. The expanded grocery business also adds more than 160,000 products, ranging from high-quality fresh fruits and vegetables, frozen and chilled meats and seafood, premium specialty products, baby food and toys, and daily necessities such as toiletries, home, and pet care. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA).


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