Scha Alyahya and Downy Natural Come Together to Celebrate Women’s Natural Selves
The
latest Downy products leave clothes with a light, refreshing, natural scent
that lasts throughout the day to add a confidence boost for women to flaunt
their natural selves.
Downy and Scha Alyahya came together
to inspire women to accept, embrace, and celebrate their natural selves through
an exclusive afternoon affair at MYDIN USJ, Subang Jaya. During the experiential
and “scent-sorial” event, Scha Alyahya shared personal anecdotes of how she has
managed to embrace her natural self as she continues to grow as a woman, wife,
mother, and noted Malaysian personality.
The campaign “Celebrate Your Natural Self” is aimed
at encouraging women to be proud of their unique personalities, everlasting
values, and natural beauty. Downy wants to equip them with new “tools” in their
“confidence kit” – Downy Natural Aqua Ocean and Downy Natural Secret
Garden. Launched at the event, the latest Downy Natural range gives fresh,
long-lasting fragrances, complementing women’s natural scents and keeping them
confident throughout the day.
“Downy, as a brand under Procter & Gamble
Company, has always been committed to providing products and services of
superior quality and value that improve the lives of consumers. With the launch
of Downy Natural, our freshest yet long-lasting scents inspired by the wonders
of nature, we want women to feel good in their clothes. But more importantly,
we want to inspire them to be confident and comfortable in their own skin,” said Maya Nguyen, P&G Malaysia
Fabric Care Brand Manager at the launch of Downy Natural.
As part of the campaign, Scha Alyahya shared
the importance of scent and feeling comfortable in her own skin as a role model
to her daughter and fans, 20 of whom she met on Sunday. “I used to be very
self-conscious. Back when I was still new to the entertainment industry, I
struggled with caring too much about what other people thought of me. Over
time, I have learned to accept myself for who I am - you just can’t please
everyone! So celebrate all the things, big or small, that make you who you are.
All women are unique, and every woman has her own story that can never be taken
away from her. That is why I’m very happy to be able to promote this message
with Downy Natural - let us all celebrate our natural selves!” said Scha.
Taking inspiration from nature, Downy’s latest
range reminds women of the light, relaxing sea breeze with Downy Natural Aqua
Ocean, and sweet, refreshing florals with Downy Natural Secret Garden. The two fresh fragrances give women a sense of
comfort, and an instant boost of confidence, complementing rather than
overpowering their natural scents. This encourages women to embrace their natural
selves.
The Downy Natural “scent-sorial” experience was
attended by over 500 people throughout the weekend. In line with the new Downy
Natural range, customers were able to step into an Aqua Ocean and Secret Garden
and experience the natural, fresh scents.
Grab your bottle of Downy Natural Secret
Garden and Downy
Natural Aqua Ocean now at your local grocery store.
About Downy
Downy is
one of the leading fabric softener brands in Malaysia and also globally. Downy
has brought softness, freshness and other fabric enhancements to countless
loads of laundry. Because we all want our clothes to feel and smell good all
day long, and for the style to wear out before the fabric does. And just as
importantly, there's a confidence that comes with being comfortable in our
clothes.
This is
why Downy keeps working to enhance the world's fabrics by bringing out their
freshest, fluffiest, smoothest, scenty-est best. And that’s also why Downy
products are now found in more than 50 countries. But we wouldn't be here
without the "how" part of the story, which has seen our dedication to
fabric care lead to innovation after innovation.
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