KidZania Kuala Lumpur and KRU Group Collaborate to Introduce Animation Creation among Children
Good news to all the visitors to KidZania Kuala Lumpur, the
award-winning themed edutainment centre have yet another attraction to look
forward to – an animation studio! This new development comes following an
industry partnership between KidZania Kuala Lumpur and KRU Group, one of
Malaysia’s leading media and entertainment outfits.
Amplifying the ‘Learn Life Today’
philosophy, the new KRU Animation Studio at KidZania Kuala Lumpur will
encourage early stage exposure and learning of animation among children,
equipping them with new skill sets for the future.
Representing KidZania Kuala Lumpur at the
announcement ceremony held recently was its Mayor, Shahrul Nizar Ahmad while
KRU Group was represented by President and Group CEO of KRU Entertainment,
YBhg. Dato’ Norman Abdul Halim. Also witnessing the ceremony was Chairman of the
National Film Development Corporation Malaysia (FINAS), YBhg. Dato’ Hans Isaac
and Chief Executive Officer of the National Film Development Corporation
Malaysia (FINAS), YBrs. Tuan Ahmad Idham Ahmad Nadzri.
Commenting on the partnership, Shahrul
Nizar Ahmad said, “We’re thrilled to have the KRU Group, experts from the
creative industry jump on board with us on a mission to expand knowledge,
promote values and develop skills among children.
“Children of this generation consume
content from a very young age, whether it’s on the television, smartphone or
tablet, and seeing that content and technology will remain to be the building
block of the future generation’s career, why not broaden their aspirations and
create a platform for them to experiment further. We’re certain having KRU Group
on board will serve to enhance their learning experience,” he added.
With the opening of the KRU Animation
Studio, children will have the opportunity to learn how animation is developed
from the start. Some of the activities that are introduced in the establishment
include creating storyline and storyboard, designing and developing characters
and doing voice overs for the characters they create.
Echoing his sentiments, YBhg. Dato’
Norman Abdul Halim said, “The partnership couldn’t have happened at a better
time seeing how the content creation industry has evolved and proliferated. We
are thrilled to embark on this endeavour together with KidZania Kuala Lumpur as
this will give KRU an opportunity to contribute to the industry through shaping
and educating the young ones.”
“We cannot deny that children today are
among the biggest content consumers and some of them are successful creators
themselves. As such, we see this partnership as a natural one and we are determined
to ensure its success by infusing our industry knowledge, experience and
involving our new intellectual property ‘Zan Orangutan’ as part of the activity
in the establishment.” YBhg. Dato Norman said.
To formalise the partnership between
KidZania Kuala Lumpur and KRU Group, YBhg. Dato’ Norman was presented with the
‘Key to the City’, a symbolic honour traditionally bestowed by a city upon
esteemed individuals.
Meanwhile, highlighting the value of the
partnership to the growth of the creative industry, YBhg. Dato’ Hans Isaac
said, “This partnership is certainly a big leap forward in securing a bright
future for creative arts such as animation and production in the country. For
one, it provides early exposure to very young kids, which not only instils
interest, but also equips them with the necessary skills which can be further
nurtured and honed as they grow older to produce high quality calibre talents
in the future that will propel the industry forward. It is quite exciting,
indeed, and I’m keen on seeing the amazing possibilities and outcomes this
partnership can bring out.”
The ceremony was also attended by some 30
children from Pusat Jagaan Telaga Kasih
Nur Muhammad, Rumah Amal Kebajikan Asnaf Anak Yatim upon invitation by KRU Group, as part
of its CSR outreach programme. Prior to the partnership ceremony, the children
enjoyed a field day experiencing KidZania Kuala Lumpur’s unique offering of
interactive learning and real-time job role play in the fully functioning
child-sized city, complete with buildings, a functioning economy, recognisable
destinations with local and multi-national sponsored and branded
establishments.
During the ceremony, the children were
also presented with duit raya and a
token of appreciation, before they joined other attendees at the ceremony in a buka puasa dinner held at the premises
of KidZania Kuala Lumpur.
For children keen to delve deeper into
animation, they have the option of enrolling into KRU Group’s AfterClass
programme by KRU Academy which targets pre-school, early primary and advanced
primary school students.
The AfterClass programme aims to create
awareness, promote interest and develop skills in art and animation production
through a platform which provides a solid foundation for creativity and art
appreciation. Participants are given vast opportunities to express their ideas,
imagination, emotions, observations and experiences during their learning
process, which in turn also enable them to experience the joy of artistic
expression.
About
KidZania Kuala Lumpur
KidZania Kuala Lumpur is an
award-winning indoor family edutainment centre that offers interactive learning
and role-play experiences for kids. The first of its kind in providing
edutainment fun, KidZania empowers and inspires kids to pursue their life’s
dreams by providing them an avenue to explore what it’s like to live and work
in a real functioning city. KidZania’s kid-sized city experience is targeted at
kids aged between 4 to 14 years which allows them to choose from over 100 job
related role-plays spread across 60 various city establishments. As in the real
world, children perform "jobs" and are either paid for their work or
pay to shop or to be entertained. KidZania is built as a replica of a real
functioning child-sized city, complete with buildings, paved streets, vehicles,
a functioning economy, and recognizable destinations in the form of
"establishments" sponsored and branded by leading multi-national and
local brands.
Comments
Post a Comment