Domino’s Sweetens the Deal with Saranghae-ny Stix


K-Drama lovers were in for thrills with the launch of the latest Domino’s Pizza product, the all-new Saranghae-ny Stix! As part of the latest ‘So Spicy, So Drama’ campaign, Domino’s Pizza organised an unforgettable night treating all guests to the latest Saranghae-ny Stix, together with the spicy Ssamjeang Pizza and Ayam Haseyo. In line with brand’s aim to continue exciting K-Fans, guests were kept at the edge of their seats as they enjoyed the latest ‘0.0MHz’ horror movie on its first day of screening, after feasting on Domino’s latest delicious products.
Domino’s Saranghae-ny Stix was exclusively served to its guests prior to the movie screening. Oven-baked until golden brown, this fluffy dessert is richly-flavoured with honey butter and salted caramel sauce drizzle. It is sure to wow your taste buds and leave you craving for more! This delightful dessert was launched as a sweet complement to the spicy Ssamjeang Pizza which recently made a dramatic comeback to meet Malaysians’ desire for spicy food.

The event was attended by over a hundred guests, including Domino’s loyal customers who have been strongly supportive of the brand over the years. As such, this event was Domino’s way of showing appreciation towards them. Members of the media as well as social media influencers were also part of this event. Additionally, the introduction of the Saranghae-ny Stix at MBO The Starling prior to a drama-filled horror K-Movie reflects Domino’s commitment to continuously provide unique and exciting experiences to all.

According to Linda Hassan, Senior Vice President, Marketing, Domino’s Pizza Malaysia and Singapore, “In line with our promise, ‘It’s All About You’, we are fully committed to creating products and services that are in line with the needs and wants of our customers. As such, we are delighted to introduce the all-new Saranghae-ny Stix as a unique treat to our customers, especially as it complements our Ssamjeang Pizza and Ayam Haseyo comeback. Inspired by Malaysians’ love for food, the Ssamjeang Pizza proved to be a best seller last year, and we are excited to bring it back this year, this time featuring the delicious Saranghae-ny Stix. We are confident that our consumers, especially K-fans will certainly enjoy the latest dessert that pairs perfectly well with their favaourte Ssamjeang pizzas!”

The Ssamjeang Pizza is available in three varieties, namely Ssamjeang Beef Pizza, Ssamjeang Chicken Pizza and Ssamjeang Tuna Pizza. The secret to Domino’s tantalising product is the spicy Korean sauce that Domino’s specially developed as a base for the Ssamjeang Pizza. The unique Ssamjeang sauce features a delightful blend of spiciness and sweetness and is sure to give your taste buds some fiery action.

“As part of our ‘So Spicy, So Drama’ campaign, we wanted to treat our top customers, pizza fans, members of the media and social media influencers to a K-Drama night. Playing host for the movie screening of ‘0.0MHz’ is our unique way of introducing our Saranghae-ny Stix while giving a thrilling dash of K-Drama action. In all that we do, we aim to ensure that our consumers and guests enjoy unforgettable experiences along with tasty, quality products at great value.”

Grab the opportunity to enjoy amazing value deals during the ‘So Spicy, So Drama’ campaign, with promotions such as the Ssamjeang Buddy Combo which offers 1 Regular Ssamjeang Pizza, 1 Saranghae-ny Stix, 1 Ayam Haseyo and 2 cans of soft drinks at only RM39.90, offering savings of RM25.60. Customers can also purchase the Ssamjeang Super Combo, which offers 1 Regular Ssamjeang Pizza, 1 Regular Pizza, 1 Saranghae-ny Stix, 1 Ayam Haseyo and 1 bottle of soft drink at only RM54.90, offering savings of RM37.60.

For even greater value, order the 2 Pizza Deals and enjoy the Ssamjeang pizzas with extra cheese. These are available from RM35.90 for two Regular pizzas, RM56.90 for two Large pizzas and RM77.90 for two Xtra Large pizzas. In addition, Personal-sized Ssamjeang Pizza is valid for Super Tuesday deals on every Tuesday from as low as RM3.90 for online takeaway orders and RM4.90 for over-the-counter orders. Ssamjeang pizza is also part of Domino’s Ohsem Hari-Hari promotion starting from as low as RM5.00 per personal pizza, terms and conditions apply.

The new Saranghae-ny Stix is oven-baked fresh and served hot everyday at Domino’s Pizza stores nationwide and is available for a limited time only, at an introductory price of only RM7.90. Available from June 17 onwards, visit our stores, order online at http://www.dominos.com.my, or call 1300-888-333 to make an order.

Take this opportunity to share photos and videos of your sweet or spicy moments with Domino’s Saranghae-ny Stix and Ssamjeang Pizzas on social media and tag us with @dominosMY, #dominosMy, #DominosSsamjeang, #SoSpicySoDrama and #ItsAllAboutYou!

To learn more about Domino’s Pizza Malaysia’s Saranghae-ny Stix, Ssamjeang Pizza as well as other ongoing promotions, visit us at http://www.dominos.com.my/.

About Domino’s Pizza
Delivering more than 1 million pizzas a day worldwide, Domino’s Pizza is the world’s leading and fastest growing pizza delivery company committed to upholding the industry in product quality and operational excellence. Globally, Domino’s Pizza Inc. operates a total network of more than 14,000 owned and franchised stores throughout the U.S. and in over 85 markets. Domino’s internationally ranks in the top five companies in online transactions.

As at Q2 2017, Domino’s Pizza Malaysia is the largest Domino’s market in Southeast Asia and fifth largest in Asia Pacific. Established in 1997, Domino’s Malaysia is managed by master franchise holder, Dommal Food Services Sdn Bhd. To date, there are 240 Domino’s Pizza stores in the country.

At Domino’s Pizza, we take PRIDE in our commitment to enrich the lives of our customers, employees, partners, shareholders and communities. As one of the most lovable brands in Malaysia, we will go the extra mile for your smile as well as uphold our culture to ‘sell more pizza, have more fun’. Embracing our company’s philosophy of smart hustle, Domino’s is committed to provide customers with the ultimate pizza delivery experience, with its product satisfaction guarantee, 30-minutes delivery guarantee and 15-minutes take-away guarantee.

Forging ahead as an e-commerce entity, Domino’s Pizza has led many firsts in its digital platforms. Domino’s Pizza Malaysia has leveraged on the digital world to the best of its advantage and this began when it was certified as the first QSR company to provide an online ordering platform by the Malaysian Book of Records with the launch of its website in 2003. Domino’s Pizza Malaysia’s online ordering platform is also ranked #1 for its online speed of service in the QSR industry.

Domino’s is the award winner of the 2009, 2010, 2011, 2012 and 2016 Gold Franny Award, a distinguished Achievement Award of the International Franchise Association at the Domino’s Pizza Worldwide Rally. In a show of confidence by Malaysian consumers, Domino’s Pizza won Bronze in the “Restaurant & Fast Food" category of the prestigious Putra Brand Awards 2014, silver in 2015, bronze in 2016, Silver in 2017 and Bronze in 2018.

Customers can call Domino’s at 1-300-888-333 or log on to its website at www.dominos.com.my to place their orders. For latest updates, please visit Domino’s Pizza Malaysia’s Facebook at https://www.facebook.com/DominosMY/ or Instagram at https://www.instagram.com/dominosmy/


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