TENA’s ‘Sentiasa Denganmu Mak Abah di Mana Jua: Idea Mudah Untuk Rumah, Ibu Bapa Kita Lebih Selesa’


Campaign Enlists Renowned Malaysian Designer Dr Eric Leong to Recommend Simple Home Improvements for the Comfort of Elderly Parents

TENA, The Understanding Specialist and Continence Foundation of Malaysia recently launched the ‘Sentiasa Denganmu Mak Abah di Mana Jua: Idea Mudah Untuk Rumah, Ibu Bapa Kita Lebih Selesa’ Campaign to empower adult children to be more aware of the little things they can do and how they can play an active role in understanding the many challenges their parents face, including the onset of incontinence which occurs in 1 out of 2 older persons[1].

As incontinence can affect one’s parents’ mobility and quality of life, the campaign offers practical suggestions from experts on proper care, management and simple improvements in their homes to help elderly parents feel more comfortable while reducing the risk of falls. Incontinence affects 1.4 million Malaysians and is estimated to increase by 4.5% annually.1 Despite this, studies have shown that 69% do not seek help[2] largely due to embarrassment and social stigma.

“At TENA, we firmly believe that an active life with incontinence is still possible, hence the need to raise greater awareness so that the condition can be managed effectively with the right solutions and support, especially from family members,” said Debby Ho, Marketing Manager, Vinda Malaysia. “The last thing our parents want to do is to trouble us, and it is even tougher for them to bring up a sensitive topic such as incontinence. This is why TENA recognizes the great need to empower children with simple steps and small gestures that can help our parents feel as comfortable as possible, especially at home, without making them feel small,” she explained.

In line with this, TENA works with experts to provide holistic solutions including simple home improvement ideas as well as product solutions, such as TENA Pants, an absorbent underwear which enables them retain their dignity and freedom to enjoy their golden years without fear or embarrassment.

“Incontinence is very common, affecting approximately 50% of older persons. This impacts their lives in many ways, from remaining homebound out of embarrassment or visiting the toilet frequently throughout the day. As they are staying at home for most of the day, it is of utmost importance to prevent our elderly parents from a fall as it could lead to many other complications such as difficulty recovering, as well as other complications if they are hospitalized,” explained Dr Peter Ng, consultant urologist and president of Continence Foundation of Malaysia.

In addition to using TENA Pants, simple home improvements can make a big difference since elderly parents spend the most time at home. In support of the ‘Sentiasa Denganmu Mak Abah di Mana Jua: Idea Mudah Untuk Rumah, Ibu Bapa Kita Lebih Selesa’ Campaign, renowned Malaysian designer Dr Eric Leong shares home improvement ideas in phases on the TENA Facebook page (www.faceboook.com/TENA.Malaysia) and TENA website (www.tena.com.my).

“One of the best things we can do for our parents is help them maintain their independence, and home ideas in the bedroom, bathroom and living room can make it much easier for them to move around safely,” said Dr Leong. “These can be complemented with the right colours and refreshing scents to make their homes more relaxing.”

In addition to recommendations from experts, the campaign also provides other educational support through the TENA website, where the Caring 101 e-Handbook can be downloaded and product samples can be requested.

For more information and resources, visit the TENA website (www.tena.com.my), the TENA Facebook page (www.facebook.com/TENA.Malaysia) or call the TENA toll-free helpline 1-800-88-9988 (9am to 5pm, Monday to Friday).

Facts about Urinary Incontinence

Incontinence occurs when there is involuntary loss of urine. Though not life-threatening, this prevalent problem has many misconceptions, primarily that only older people are affected. It is important to note that urinary leakage is not a disease, it is a symptom caused by underlying health conditions. Without proper awareness of the condition, many remain embarrassed and avoid pursuing medical help. Incontinence can affect people from as young as 20 years old, and the risk increases with age – an estimated 1 in 3 women over 40 years and 1 in 10 men over 65 years experiences some form of incontinence[3].



About TENA
As a global leader* in incontinence care, TENA has over 50 years of specialist experience in delivering continuous innovation to minimise the impact of incontinence on daily life. TENA as The Understanding Specialist is dedicated to empowering individuals and healthcare professionals with products, solution and knowledge in continence care. Every individual has different needs, which is why TENA offers a range of product solutions such as TENA Value which is a tape diaper for those with limited mobility (wheelchair users or those who are confined to bed); TENA Pants, an absorbent underwear, which is easy to use for those who are still mobile; TENA Lady, pad & liners specially designed for women with light leaks as well as TENA Skincare products to cleanse, soothe and protect the skin.
*Based on SCA Annual Report 2016.

About VINDA
VINDA Group is one of the largest companies for hygiene products in Asia. The Vinda Group has nearly 10,000 employees, and sales are conducted under many strong tissue and personal care brands such as Vinda, Drypers, TENA, Dr. P, Libresse, VIA, Tempo, Tork, Libero and Sealer.  Vinda has its headquarters in Hong Kong and is listed on the Hong Kong Stock Exchange (stock code: 3331.HK).


[1] Based on Pop from US Census Bureau IDB, Prevalence Calculation from VINDA Feb 2017 and International Continence Society
[2] Byles & Chiarelli, 2003: Help seeking for urinary incontinence: a survey of those attending GP waiting rooms,Australian and New Zealand Continence Journal
[3] Survey of urinary incontinence in 1362 female outpatients in KL, urinary incontinence occurs in 33% of those surveyed, P Ng and Carolyn Yim 1996 CFM survey internal file

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