A Majority of Shopee Affiliates Feel Grateful They Can Support Their Families with Their Earnings

 87% of affiliates credit personalisation and curated content as key drivers to build trust and boost sales

Empowering Shopee Affiliates: Celebrating Ramadan and Raya with Impact

According to Shopee Malaysia's latest study, Your Shopee Affiliate Journey: Ramadan & Raya Growth Insights, 60% of Shopee Affiliates believe that supporting their families while maintaining a flexible lifestyle is the most fulfilling part of their work. The study surveyed over 2,000 affiliates to uncover how they plan to grow their businesses during Ramadan and Raya in 2025. While family support stands as the top priority, 40% of affiliates find purpose in sharing valuable deals, helping their audiences discover new products, and building credibility as trusted sources.

Ramadan and Raya are more than just a festive season in Malaysia—they bring communities together, and Shopee Affiliates play a significant role in transforming the online shopping experience into something more personal and interactive. Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia, emphasizes, "Digital creators do more than promote products. They build trust, share real experiences, and help shoppers make informed choices for festive preparations. Our affiliate program creates new income opportunities for creators while enabling consumers to celebrate and support businesses. By delivering authentic recommendations and valuable insights, affiliates enhance the festive shopping journey, making it more seamless and rewarding for everyone."

Building Trust Through Quality Content

The study reveals that, while all affiliates strive to build trust and credibility through high-quality content, they approach this goal in different ways. Over 87% of affiliates provide curated recommendations, carefully selecting personally tested products, highly rated sellers, or Ramadan and Raya essentials like baju Raya and home décor. The remaining 13% prefer to engage their audiences with unboxing videos or reviews via Shopee Video or Shopee Live, offering a more immersive and personal experience that connects on a deeper level.

Transforming the Shopping Experience

Shopee Affiliates go beyond traditional product recommendations—they redefine the shopping experience by creating engaging, high-impact content. Nine in ten affiliates use Shopee Video to reach their audiences, sharing festive shopping guides, outfit inspirations, and thoughtful gift suggestions. Through creative unboxing and in-depth product reviews, affiliates inspire consumer confidence, making online shopping more dynamic, engaging, and rewarding.

Opportunities During Raya Bersama Shopee Campaign

With the Raya Bersama Shopee Campaign around the corner, affiliates are seizing the chance to extend their reach and engage with an even broader audience. According to the study, 100% of affiliates view this campaign as an excellent growth opportunity, offering a festive platform to connect with shoppers who are actively seeking curated recommendations and exclusive deals.

Afifah Rosli, the winner of the Best Shopee Video Creator award at the Shopee Superstar Awards 2024, shared, "Being an affiliate allows me to turn my passion into something meaningful. Ramadan and Raya are such special times, and I love being able to share ideas and products that enhance the celebrations. Whether it’s helping someone pick out the perfect baju raya or introducing them to delicious festive treats, it’s incredibly rewarding to know that my recommendations make a difference."

Connecting Brands and Affiliates: Shopee House

Shopee's initiatives to support affiliates continue through events like Shopee House: Rumah Terbuka Shopee. This dynamic gathering welcomed over 900 affiliates and 30 brands, fostering valuable connections through networking sessions, Brand-Affiliate Livestream Matchmaking, and 78 hours of live streaming. The event attracted over 800,000 viewers and strengthened partnerships, driving even deeper engagement between brands and creators.

At this event, Shopee unveiled new tools and initiatives to help affiliates maximize their impact, such as the Shopee Video Mission, the Ramadan Raya “Pos & Menang” campaign, Shopee Live’s Stream-A-Thon, and the Content Creators’ Club. The study reveals that 75% of affiliates are excited to participate in these Ramadan and Raya campaigns, with 25% looking forward to exploring them further in 2025.

The Personal Touch: Shopee Affiliates Make a Difference

Sarah Mnasir, a Shopee Affiliate, shared her personal journey: "I never expected that sharing my favourite finds could actually grow into something so rewarding. This Raya feels extra special because, with my Affiliate earnings, I can finally help my family refresh our home with new decor and even upgrade some of our old appliances. It’s the little things that make our celebrations even more meaningful."

Conclusion: Shaping the Future of E-Commerce

As digital commerce continues to evolve, Shopee Affiliates are proving that passion, purpose, and personal connections are at the heart of online shopping success. By blending creativity with community-driven initiatives, affiliates are not just recommending products—they are shaping the future of e-commerce. From festive inspiration to trusted product insights, they are defining the next chapter of online shopping, one personal connection at a time.

In this fast-evolving landscape, Shopee Affiliates are redefining what it means to be part of a global marketplace, turning everyday passions into opportunities for growth, empowerment, and community-building, especially during the most meaningful seasons like Ramadan and Raya.



About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.


Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.


Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.

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