Shopee Live Enables Keropok Lekor Seller from Terengganu to Own a House
Keropok Mfaizz Popularizes Packing Secara Live Nationwide uhammad Faizz bin Pausan Arif from Terengganu, owner-operator of Keropok Mfaizz , is one of Shopee Live’s top record-breaking rural sellers for selling over RM500,000 keropok lekor in just three months. Every morning at 8am on Shopee Live, he becomes a household name as Malaysian audiences watch him pack two thirds fish meat mixture for instant delivery on his ‘ Packing Secara Live’ series. “I am very happy as Shopee Live has changed my life – previously, I was living with my mother and my sales were limited by slow traffic to my offline store. With Shopee Live, I’ve managed to build my own home, have my own assets, and I’m now able to take care of my family,” said Muhammad Faizz, who now owns his own factory and processes 1 ton of fish meat per day and considering additional production capacity to keep up with customer demands on livestream. His biggest lesson: content is king. ‘Based on my experience...