Shopee Retains Top Spot in Malaysia in 2024 with Laser Focus on Gen-Z
Unveils Faster Delivery, Enhanced AI Chatbot, and Industry-Leading Customer Service Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, doubles down on operational and logistics investments in the country as it maintains its #1 marketplace position by average monthly active users and total time spent in-app. Shopee’s commissioned study with Kantar revealed recently that 70% of the platform’s buyers across Southeast Asia are now 32 years old and below (Generation Z), spending an average of 30 minutes on its app daily*. Shopee’s Customer Service Team Empowered to Problem Solve with Dashboards Over 2023, Shopee enhanced fundamental capabilities to create seamless and safe experiences targeted to these digitally savvy buyers. This included providing Malaysians with faster and more flexible delivery options, such as Next Day delivery, Instant Delivery, and increased Shopee collection points for self-collection. Malaysian users shopping or selling on the app con...