90% of Shopee Fashion Sellers Prioritise Muslimah and Inclusive Clothing
Demand for modest clothing increases, local sellers meet evolving consumer needs Zoe Arissa uses Shopee Live to engage and interact with customers in real-time, gaining insights into their preferences for Muslim-friendly and inclusive fashion Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, continues to strengthen its commitment as a thriving hub for Muslimah and inclusive fashion. Shopee’s Gaya Lagi Lit Inclusive Fashion Study revealed that 9 in 10 fashion sellers now offer Muslim-friendly clothing for all sizes on the platform, with 60% of these sellers dedicating three-quarters of their inventory to cater to this growing category. When surveyed, fashion sellers revealed a surge in demand for Muslimah and inclusive fashion. A significant 80% of respondents reported an increase in customer interest in modest, stylish, and inclusive clothing options on the platform. This data underlines the growing importance of this category within the Malaysian fashion land