ENERGIZER SHOP IN THE DARK 2017 GOES VIRTUAL IN ITS SECOND YEAR!

Energizer ‘Shop In The Dark’ invites shoppers to challenge the dark in a virtual reality hypermarket and be in the running to win a shopping spree worth RM3,500!

Malaysians, get your shopping carts and Energizer headlamps ready because the Energizer ‘Shop In The Dark’ campaign in partnership with MYDIN, is back for its second consecutive year!

Following the overwhelming response from last year’s Energizer ‘Shop In The Dark’ campaign, Energizer in partnership with MYDIN is once again organizing the Energizer ‘Shop In The Dark’ for its loyal fans and MYDIN shoppers who will be in the running to win a shopping spree worth RM3,500!

Last year’s campaign comprised of a series of Dark Room challenges at selected MYDIN stores located in five states across Peninsular Malaysia – Selangor, Penang, Negeri Sembilan and Johor. In these challenges, shoppers were required to shop in the dark for a list of items within a stipulated time limit, showcasing the power of the Energizer Max batteries which is now 8x longer lasting. The participants with the highest scores at each roadshow were then invited to participate in the grand finale of the Energizer ‘Shop In The Dark’ campaign at MYDIN USJ, Subang Jaya.

This year, to reach out to a wider audience of shoppers and Energizer users across the nation, Energizer is offering three different methods of entry submissions which include:

1.    Onground roadshows (starts on 5 May)
2.    Mail-in entries (starts on 1 April) and
3.    Facebook contest (starts on 1 April).

The Dark Room roadshows introduce a new virtual reality (VR) twist to the challenge this year as shoppers will be shopping in the dark through a VR machine. Shoppers who are interested to participate through the roadshows or mail in entry are required to provide a proof of purchase with a minimum of RM10 worth of Energizer or Eveready products.

“So many shoppers enjoyed last year’s event which was why we are bringing it back this year with three different methods of participation. The new virtual reality ‘Shop In The Dark’ challenge at selected MYDIN outlets offers an entirely different experience of shopping in the dark. Shoppers will enter our virtual store with a list of items to look for within a fixed time. This will be a whole new experience of shopping in the dark for the eyes and ears. With our Energizer Max batteries which is now 8x longer lasting, we are certain you can find your way,” shared Mr. Lee Kim Chye, Energizer’s Business Director (Malaysia and Singapore).

“MYDIN is thrilled to be collaborating with Energizer once more for this fun and interactive campaign for our shoppers and Energizer’s users. MYDIN and Energizer have been working very closely for more than 30 years and the ‘Shop In The Dark’ campaign continues our long-standing business partnership in a way that everyone can enjoy.” says Datuk Wira (Dr.) Haji Ameer Ali Mydin, Managing Director of MYDIN, the largest and one of the most established Malaysian-owned retailers involved in wholesale and retail business. 

Entry submission for Energizer ‘Shop In The Dark’ kicks off on 1 April for mail-in entries and Facebook contest. Throughout the month of May, the virtual reality challenge roadshows will take place at four selected MYDIN stores located in four states across Peninsular Malaysia – Selangor, Penang, Negeri Sembilan and Johor.

The Energizer ‘Shop In The Dark’ Roadshow dates and locations are as below:

VENUE	DATE
MYDIN USJ, Subang Jaya, Selangor	5 - 7 May 2017
MYDIN Pelangi Indah, Johor	12 - 14 May 2017
MYDIN Senawang, Negeri Sembilan	19 – 21 May 2017
MYDIN Bukit Mertajam, Penang	26 – 28 May 2017

  

Four winners from the roadshow challenges, five winners from the mail-in entries and one winner from the Facebook contest will win an eight-minute shopping spree bonus worth up to RM3,500 each during the contest finale which will take place at MYDIN USJ, Subang Jaya at the date that is to be confirmed. 

For more information on entry mechanics and contest rules for the Energizer ‘Shop In The Dark’ campaign, members of the public are encouraged to visit https://www.facebook.com/EnergizerMY/.

About Energizer

Energizer Holdings, Inc. [NYSE: ENR], headquartered in St. Louis, Mo., is one of the world’s largest manufacturers of primary batteries and portable flashlights and lanterns. Energizer is a global leader in the dynamic business of providing power solutions with a full portfolio of products including Energizer® brand battery products Energizer® MAX® premium alkaline; Energizer® Advanced performance alkaline; Energizer® Ultimate Lithium; Rechargeable batteries and charging systems; and portable flashlights and lanterns.

Energizer continues to fulfill its role as a technology innovator by redefining portable power solutions to meet people’s active lifestyle needs for today and tomorrow with Energizer® charging systems for wireless video game controllers; and specialty batteries for hearing aids, health and fitness devices, as well as for keyless remote entry systems, toys and watches. Energizer is redefining where energy, technology and freedom meet to bring to market consumer-focused products that power the essential devices that help people stay connected and on the go at work and at play. Visit www.energizer.com.my

About Mydin Mohamed Holdings Bhd. (MYDIN)

Mydin Mohamed Holdings Berhad which is commonly known as MYDIN is a local retail and wholesale company. It was first founded by late Tuan Mydin Mohamed bin Gulam Husen. The business operation of MYDIN is like the story of ‘rags-to-riches’ because it is all started at the sidewalk. With the full spirit of honesty, generosity and thrifty in business, late Tuan Mydin successfully opened his first small wooden shop in 1957 at Jalan Post Office Lama, Kota Bharu, Kelantan and his second shop was opened only after 22 years later at Kuala Terengganu in 1979.

Being very particular about the concept of halal in its every business aspect, MYDIN also has come out with an idea of establishing its retail and wholesale business branding by the slogan, ‘Why Pay More? Buy at Wholesale Prices!’. Until now,  with 10 different types of business format, MYDIN has become a legacy by having 322 branches all around Malaysia which encompasses 25 hypermarkets, 24 malls, 16 emporiums, 3 bazaars, 47 MyMydin, 4 MYDIN Mart, 12 MyMart, 178 Rakyat 1Malaysia (KR1M) branches, 7 premium hypermarkets (SAM’s Groceria), 1 premium restaurant (SAM’s Deli), and 5 warehouses.

For further details about the history of MYDIN, please get the book MYDIN Di Sebalik Tabir and MYDIN The Untold Story, written by Datin Wira Dr. Hajah Siti Hawa Mohd, who won the National Book Award 2014, for the Category of Corporate Biography and the First Winner of Non-Fiction Category, the Popular Award of The Star Reader’s Choice Awards 2013.