KRR PUSHES ON WITH MUFFINS @ SCHOOLS PROGRAMME INTO 2017
In
line with its “I Love i.care for My Community” programme, Kenny Rogers
ROASTERS’ (KRR) “Muffins @ Schools” programme continues to reach out to more
schools in Malaysia in 2017 promoting a healthy diet and lifestyle.
Kicking
off the programme this year, KRR team members set out to SJK (C) Jinjang
Selatan, reaching out to more than 150 students bearing gifts in the form of
goodie bags containing KRR’s i.care Box and Kenny’s Home-made Muffins.
What
began as a modest initiative back in October 2015 as part of KRR’s community
outreach programme, has evolved into a full-fledged programme that sees the
team from KRR visiting schools to conduct health workshops to promote a
heightened awareness the need to maintain a healthy lifestyle. To date, more
than 800 students have benefitted from the programme.
As
advocates of good health, KRR continues to visit schools with interactive
sessions and activities to engage kids and promote a healthy lifestyle in their
lives.
“Today’s modern lifestyles, especially among
children, leave very little time to stop and think about healthy eating and
leading healthy lifestyles. We at KRR believe this is very important as
children who pick up healthy habits early on in life tend to lead healthier
lifestyles into adulthood, leading, thus reducing the risk of diseases which are
so common today,” said Ling Shiau Yunn, Guest Engagement Manager of Berjaya
Roasters (M) Sdn. Bhd.
During
the workshops, students are treated to a learning experience that also
incorporates elements of fun. Besides getting these children engrossed in physical
activity by doing light exercises, they are also taught how to differentiate
one food category from another through a food pyramid. Participants also learn
to distinguish between healthy and unhealthy food. The interactive nature of
the workshops makes it easy and fun for students.
ABOUT KENNY ROGERS ROASTERS
Kenny Rogers ROASTERS (“KRR”) was originally set up by
popular Country and Western singer, Kenny Rogers, and former Governor of the
state of Kentucky, John Y Brown Jr, in 1991. In April 2008, Berjaya Corp Bhd
(BCorp) wholly owned subsidiary of ROASTERS Asia Pacific and master franchise
for KRR fully acquired the chain’s parent, US-based NF Roasters. Berjaya
Roasters (M) Sdn Bhd, a subsidiary of BFood and BCorp, is the operator for KRR
chain of restaurants in Malaysia.
KRR is a multi-award winning mid-casual dining
restaurant with rotisserie roasted chicken as its main core product
complemented by a wide variety of wholesome choices. With 100 restaurants all
over Malaysia, KRR has also expanded internationally and has restaurants
operating in China, Cambodia, Indonesia, Philippines, Singapore, Bangladesh,
UAE, USA and India.
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