DRYPERS ANNOUNCES THE RETURN OF ITS ‘SHARE A LITTLE COMFORT’ INITIATIVE FOR 2017

Initiative to Improve Lives of Children Extends Beyond Klang Valley

Drypers, Malaysia’s leading diaper brand has announced the return of its Share A Little Comfort CSR initiative for 2017. A follow up to last year’s inaugural campaign, it is part of the brand’s continued mission to create comfortable living spaces for underprivileged children.

Just as the year before, this program aims to transform orphanages into more comfortable homes for the children, with the help of Drypers Baby Club members. The difference this year is the fact that the campaign is extending beyond the border of the capital and surrounding suburbs, with two of the homes located in states further afield. Share A Little Comfort invites compassionate parents to be a part of this purposeful work by donating some of their Drypers Baby Club Points as contribution to the cause and/or volunteer to participate in the actual renovations and refurbishments.

“Our goal is to revamp these home environments so that they are pleasant and conducive spaces where these children can experience the comfort and care they deserve. Share A Little Comfort engages parents, many of whom who would love to help better the lives of children less fortunate than their own but just don’t know how to go about doing so. They can choose to provide an in-kind donation with their Drypers Baby Club Points or even physically lend a hand in the renovations – either way; they would be making a significant contribution,” said Ms. Evelyn Chan, Marketing Director at Vinda Group (South East Asia), which manages the Drypers brand.  

The campaign is infused with Drypers’ brand essence of providing comfort, building bonds and creating unique connections; bringing communities together to make a difference in a way that is impactful and long-lasting. Drypers Baby Club members are encouraged to donate some of their rewards points (collected through purchase of Drypers products) in amounts of 100, 300 or 500 via their online accounts. All go towards Drypers’ 1 million-point goal – the equivalent of RM100,000, and each contribution will be matched by Drypers.

Drypers identified four orphanages that are in dire need of a makeover – two of which are located outside of the Klang Valley. Drypers kicked off the CSR activities with the renovation of the first home in Chemor, Perak on April 22, in conjunction with Volunteer Recognition Day. Vinda Group associates, parents and trade professionals joined hands in upgrading Yayasan Amanah An-Nur Maisarah, an NGO set up in 2006 to provide boarding facilities and education to boys between the ages of 1 and 17 years.

 Various enhancements were made to the orphanage, which currently serves as home to 53 children. These improvements included repairs to the ceiling and doors, replacing fans and electrical appliances, giving the home a fresh coat of paint and providing new bedding. Drypers has again collaborated with Akemi, Favorita and Khind as partners in this year-long CSR initiative.

“Once again, parents have opened up their hearts and reached out to show these children that they are thought of and their home needs do matter. It is very moving to see such an outpouring of love and care from our Drypers Baby Club members: Even at this early stage of the campaign, more than 500,000 Drypers Baby Club Points have already been donated! We are thankful to our partners in this initiative; Akemi, Favorita and Khind, who continue to be so supportive in this endeavour,” added Ms. Chan.

As the diaper brand of choice for Malaysian parents for over 17 years, Drypers is known to be a provider of ultimate comfort to our young ones. The company’s team believe whole-heartedly that all children deserve to feel comfortable and cared for. Therefore, it made perfect sense to create a CSR program that reflects those values.

Drypers has garnered a following of over 270,000 parents who have joined its online community – the Drypers Baby Club. Drypers not only provides top quality baby products, it also educates and motivates parents via its online platform. Parents are encouraged to nurture special connections with their young ones, appreciating the little everyday moments that create beautiful memories. It also offers guidance for developing happy and healthy parent-child relationships. Members also benefit from an attractive and convenient rewards program – the Drypers Point Shop, which enables parents to collect Drypers Baby Club Points with purchase of Drypers products and redeem them for fun and educational toys.

For more information on the Drypers brand and the campaign, please visit Drypers at www.drypers.com.my.   

About SCA Hygiene Malaysia Sdn. Bhd.

SCA Hygiene Malaysia Sdn Bhd is part of VINDA GROUP, one of the largest companies for hygiene products in Asia. The Vinda Group has nearly 10,000 employees, and sales are conducted under many strong tissue and personal care brands such as Vinda, Drypers, TENA, Dr. P, Libresse, VIA, Tempo, Tork , Libero and Sealer.  Vinda has its headquarters in Hong Kong and is listed on the Hong Kong Stock Exchange (stock code: 3331.HK). SCA, a leading global company for hygiene products from Europe, is the majority shareholder of Vinda.   (www.vinda.com).

About AKEMI

AKEMI is a home furnishing brand under Eastern Decorator Group of Companies. Eastern Decorator Group of Companies is a multinational company headquartered in Ipoh, Perak of Malaysia. The group was established in 1968 and has become South East Asia’s home textile leader. Currently, the group is operating its business in more than 30 countries, including Asia, America, Europe, Australasia and Africa. The main products include linen, bedding accessories, towel, curtain and drapes, cushion, and upholstery fabric.

About Khind

Being a world manufacturer and distributer brand from Malaysia, 'Khind’ is synonymous with high quality electrical home consumer appliances throughout the world. Since Khind’s establishment in 1961, Khind has always sought to be at the forefront of bringing great innovative products to consumers, manufacturing and distributing a wide range of home appliances of the best qualities such as Khind’s fan series, air coolers, chillers, rice cookers, electric ovens, washing machines, and vacuum cleaners, to homes both in Malaysia and in more than 60 countries around the world. Striving to continuously be the leading one-stop provider of the best home appliances both in Malaysia and elsewhere around the world, Khind endeavours to continuously deliver happiness, both in product innovation and customer services.