CAPTURING NATURAL BEAUTY WITH SWANICOCO AT WATSONS

Swanicoco, a brand that began making naturally fermented soaps which now is South Korea‟s leading cosmetics company made its debut today in an official media launch event at The Glass House, Seputeh in Kuala Lumpur. Swanicoco‟s philosophy stems from using its trademarked anti-aging fermentation process which produces natural bio ingredients replacing artificial chemical ingredients. 

Dermatologically safe, having no skin side effects and earth-friendly are some of the many advantages of using natural ingredients in skin care products. Swanicoco provides the assurance of providing excellent benefits to the skin, including regenerating and controlling skin elasticity using organic herbal and botanicals sourced from all over the world. 

“With the growing consumer interest in using natural and organic beauty ingredients, it was befitting to introduce Swanicoco to Watsons Malaysia, known for its unique bio-based formulation. At Watsons, we continually listen to our valued customers and strive to provide the latest skin care brands from around the world. The product range complements the innovative approach by Watsons Malaysia in constantly catering to the needs of our customers,” said Caryn Loh, General Manager (Country Head) of Watsons Malaysia. 

A special ballet swan lake dance performance opened the event, complementing Swanicoco‟s brand name, meaning pursuing the elegance of a “swan” (feminine), and “coco” meaning “coconut” (offering botanical natural cosmetics) as well as “cuteness” in French. Some of Swanicoco‟s product range including the Bitamin E extra matt emulsion, Pore Clearance, A.C control care skin toner, best-seller Gold plant stem pure ampoule, RH-EGF Pure ampoule and the Extra hydrating swan cream were showcased with a „live‟ skin routine care demonstration 2 session conducted by Swanicoco‟s skin expert flown in from Korea, Miss Adia Song. Members of the media and bloggers also got a chance to understand the brand in fun games and activities during the event, such as “Get to Know Swanicoco”, “Swanicoco Memory Game” and posting of photos and hash tagging the event. 

According to Kevin Hyun, General Manager of Swanicoco Korea, Swanicoco caters to all skin types and challenges and is it the only brand trademarked with a special anti-aging fermentation process which gives a differential product offering to Watsons Malaysia, a leading health and beauty retailer in the country. He also proudly mentions that one of Swanicoco‟s star‟ product, the RH-EGF Pure ampoule promotes epidermal cell renewal with the Noble-Prize formulation of the Epidermal Growth Factor (EGF). 

The event was officiated by Caryn Loh, General Manager (Country Head) of Watsons Malaysia, Danny Hoh, Customer Director, Watsons Malaysia, Foo Hwei Jiek, Head of Trading, Watsons Malaysia, Kevin Hyun, General Manager of Swanicoco Korea and Charles Kim, Managing Director of MOVE S&C Sdn Bhd in the official launch of Swanicoco brand of products to the media and blogger community. 

About Swanicoco 

Swanicoco‟s beginnings were from creating naturally fermented soaps. Now the brand has positioned itself as the top natural cosmetics company in the Republic of Korea. Its philosophy is to obtain from nature, and not artificial chemical products. Moreover, Swanicoco‟s main priority is obtaining high-quality ingredients, engaging in ceaseless bio development research to create a natural bio system, and relentlessly accepting challenges. Swanicoco uses grains, fruits, vegetables, and Korean medicinal herbs as ingredients for fermentation, and integrates biotechnology into eco-friendly natural components to help improve the skin. http://swanicoco.com/en/ Swanicoco is available exclusively at selected Watsons stores & Watsons online store. 

About A.S. Watson Group 

Established in Hong Kong in 1841, A.S. Watson Group is the largest international health and beauty retailer in Asia and Europe with over 13,300 stores in 25 markets. Each year, over three billion customers and members shop with our 13 retail brands, both in stores and online. In Hong Kong, we operate more than 600 stores under four retail brands – Watsons, PARKnSHOP, FORTRESS, and Watson‟s Wine. In addition, we manufacture and distribute high quality drinking water brand Watsons Water, as well as the famous juice drinks Mr. Juicy and Sunkist. 3 For the fiscal year 2015, A.S. Watson Group recorded revenue of HKD151.9 billion. We have over 130,000 employees worldwide, including 12,900 in Hong Kong. A.S. Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison Holdings Limited, which has five core businesses ‐ ports and related services, retail, infrastructure, energy and telecommunications in over 50 countries. Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands. You may also stay in touch with us via our digital presence (eCommerce, social media, mobile app & more); more details are at http://www.aswatson.com/our-customers/digitalasw/. 

About Watsons Malaysia 

Watsons Malaysia currently operates more than 420 Watsons stores in the country serving more than 4 million customers every month. Watsons continues to set the standards in the health, wellness and beauty market, providing personalised advice and counselling in health, beauty and personal care on top of its market-leading product ranges, making customers LOOK GOOD, FEEL GREAT every day. 

Since 2009, Watsons has been the No.1 pharmacy/drugstore brand in Asia Pacific for the 9th year running*. Watsons is the flagship health and beauty brand of A.S. Watson Group. * Campaign Asia-Pacific / Nielsen “Asia’s Top 1000 Brands online study of over 6,000 respondents across 13 markets in Asia Pacific region”. 

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