ENERGIZER SHOP IN THE DARK 2017 GRAND FINALE

The ten finalists of the Energizer ‘Shop In The Dark’ 2017 campaign proved themselves the best at shopping in the dark and won themselves an eight-minute shopping spree bonus worth up to RM3,500 each at the grand finale today at MYDIN USJ, Subang.

Energizer Shop in the Dark 2017 finalists with their spoils of war

Following the overwhelming response from last year’s Energizer ‘Shop In The Dark’ campaign, Energizer in partnership with MYDIN, called for entry submissions for the Energizer ‘Shop In The Dark’ 2017 campaign throughout April and May. To reach out to a wider audience of MYDIN shoppers and Energizer users across the nation, Energizer introduced three different methods of entry submissions which included a series of Virtual Reality (VR) challenge roadshows, mail-in entries and a Facebook digital content. The VR challenge roadshows added a different twist to shopping in the dark by using a VR machine and was held across four states – Selangor, Penang, Negeri Sembilan and Johor in May.

“We received overwhelming response from across Peninsular Malaysia and we want to thank Energizer users and MYDIN shoppers for their support and for choosing Energizer for their lighting and power solutions. This is our second year organising the Energizer ‘Shop In The Dark’ campaign in partnership with MYDIN. The introduction of the virtual reality element to the ‘Shop In The Dark’ 2017 challenge at selected MYDIN stores provided an entirely new and challenging experience of shopping in the dark. We want to congratulate the ten teams of finalists today. Our finalists enjoyed the benefit of our Energizer Max batteries that are now 8x longer-lasting throughout their fun and exciting shopping spree in the dark within MYDIN,” shared Mr Lee Kim Chye, Energizer’s Business Director (Malaysia and Singapore).

“MYDIN is thrilled to be a part of this interactive campaign for our shoppers and Energizer users in collaboration with Energizer once more. MYDIN and Energizer have been working very closely for more than 30 years and the ‘Shop In The Dark’ 2017 campaign continues our long-standing business partnership in a way that everyone can enjoy,” said Datuk Wira (Dr) Haji Ameer Ali Mydin, Managing Director of MYDIN, the largest and among the most established Malaysian-owned retailers involved in wholesale and retail business. 

Mr. Lee Kim Chye, Business Director, Malaysia and Singapore, Energizer presenting a token of appreciation to En Salim Bin Mydin, Director of MYDIN Mohamed Holdings Bhd. 

The ten finalists selected for the grand finale of the Energizer ‘Shop In The Dark’ 2017 campaign consist of four winners from the roadshow challenges, five winners from the mail-in entries and one winner from the Facebook contest. They were treated to an eight-minute shopping spree bonus worth up to RM3,500 each and took to the darkened aisles of MYDIN USJ, Subang Jaya with their shopping carts and Energizer headlamps. Energizer batteries, groceries and other products flew off the shelves as winners loaded up their shopping carts with anything they wanted, subject to pre-imposed restrictions and rules. At the end of their shopping spree, the items in the shopping cart were paid in full up to RM3,500 by Energizer.  

The ten winners of the Energizer ‘Shop In The Dark’ 2017 campaign are:

·         Salmah Binti Ahmad

·         Mohamed Shahrom Bin Hisham

·         Mohd Fariq Bin Salehudin

·         Loh Chee Hui

·         Hamdan Bin A. Samad

·         Christine Kok

·         Mohd Abdul Rahim Bin Abu Bakar

·         Leong Wei Kee

·         Lizawati Bin Bskri

·         Mohd Fakri Bin Ghazali

“It was a fun experience for me. I never expected to be one of the ten finalists for this event. I enjoy shopping and the Energizer ‘Shop In The Dark’ 2017 campaign lets me do what I love with the added challenge and fun of doing it in the dark. It was hard identifying the correct aisles and items at first but thanks to the Energizer headlamps and Energizer Max batteries, I was able to find my way through the MYDIN hypermarket,” said finalist Mohd Fariq Bin Salehudin from Ampang, Selangor who together with his teammate walked away with a total of RM3,500 worth of products.

For more information on Energizer Max Batteries and the Energizer ‘Shop In The Dark’ campaign, visit https://www.facebook.com/EnergizerMY/.

About Energizer

Energizer Holdings, Inc. [NYSE: ENR], headquartered in St. Louis, Mo., is one of the world’s largest manufacturers of primary batteries and portable flashlights and lanterns. Energizer is a global leader in the dynamic business of providing power solutions with a full portfolio of products including Energizer® brand battery products Energizer® MAX® premium alkaline; Energizer® Advanced performance alkaline; Energizer® Ultimate Lithium; Rechargeable batteries and charging systems; and portable flashlights and lanterns.

Energizer continues to fulfill its role as a technology innovator by redefining portable power solutions to meet people’s active lifestyle needs for today and tomorrow with Energizer® charging systems for wireless video game controllers; and specialty batteries for hearing aids, health and fitness devices, as well as for keyless remote entry systems, toys and watches. Energizer is redefining where energy, technology and freedom meet to bring to market consumer-focused products that power the essential devices that help people stay connected and on the go at work and at play. Visit www.energizer.com.my

About Mydin Mohamed Holdings Bhd. (MYDIN)

Mydin Mohamed Holdings Berhad which is commonly known as MYDIN is a local retail and wholesale company. It was first founded by late Tuan Mydin Mohamed bin Gulam Husen. The business operation of MYDIN is like the story of ‘rags-to-riches’ because it is all started at the sidewalk. With the full spirit of honesty, generosity and thrifty in business, late Tuan Mydin successfully opened his first small wooden shop in 1957 at Jalan Post Office Lama, Kota Bharu, Kelantan and his second shop was opened only after 22 years later at Kuala Terengganu in 1979.

Being very particular about the concept of halal in its every business aspect, MYDIN also has come out with an idea of establishing its retail and wholesale business branding by the slogan, ‘Why Pay More? Buy at Wholesale Prices!’. Until now,  with 10 different types of business format, MYDIN has become a legacy by having 322 branches all around Malaysia which encompasses 25 hypermarkets, 24 malls, 16 emporiums, 3 bazaars, 47 MyMydin, 4 MYDIN Mart, 12 MyMart, 178 Rakyat 1Malaysia (KR1M) branches, 7 premium hypermarkets (SAM’s Groceria), 1 premium restaurant (SAM’s Deli), and 5 warehouses.

For further details about the history of MYDIN, please get the book MYDIN Di Sebalik Tabir and MYDIN The Untold Story, written by Datin Wira Dr. Hajah Siti Hawa Mohd, who won the National Book Award 2014, for the Category of Corporate Biography and the First Winner of Non-Fiction Category, the Popular Award of The Star Reader’s Choice Awards 2013.