Win a family trip to Holland!

Holland, the land of tulips and windmills, is also home to Royal FrieslandCampina, which produces Friso Gold® formulated milk powder for children. Now, two lucky families will get to spend on a holiday in Holland! What’s more, they will also visit a Royal FrieslandCampina dairy farm and witness up close where Friso Gold®’s milk products come from.


This once-in-a-lifetime experience will allow Friso Gold® consumers to understand how the brand takes the best of nature, and makes it better with science to produce high-quality formulated milk powder for children around the world.

“Natural Nutrition. Easy digestion for stronger inside – this is what Friso Gold® stands for, ensuring that only the best go into each product to satisfy the needs and taste buds of consumers in 25 countries worldwide.

“At Royal FrieslandCampina, our purebred Frisian cows, the source of our outstanding milk products, are treated like family. We are indeed a unique dairy company because our 20,000 farmers, who are personally-involved in rearing these cows and managing the farms, own the company. So they take the best care of nature, from ensuring the quality of the feed to the high standard of every drop of milk that goes into the production of Friso Gold® milk powder, before it is finally served to your little ones,” said Saw Chooi Lee, Managing Director of Dutch Lady Malaysia.

With over 140 years of dairy expertise, Friso Gold® is able to create the ideal nourishing environment for producing high-quality milk. It starts with the farmers, who take great care and dedication to work with nature.


The cows are fed a healthy diet of rye grass and maize, and are monitored individually using electronic collars and tags to ensure that their health is at optimum state. They are also allowed to roam in the outdoors to keep them happy and relaxed, so that they can produce naturally nutrient-rich milk.

Friso Gold® uses an automated milking system, which allows cows to choose whenever they want to be milked. With the help of this system, they are able to produced better milk.

When the milk is produced, the farmers combine generations of expertise and experience with the latest high-tech milking and monitoring systems, allowing them to make sure that the milk’s hygiene and quality stays consistent throughout the process.  

During transportation, the truck driver will ensure that the milk has the right colour and smell. The milk is kept at no more than 4 degrees Celcius to maintain its high freshness index.

At our factory, this natural, nutrient-rich milk is then made better with science.
 Friso Gold® uses an innovative technology known as LocNutriTM – a mild heat treatment process that ensures the nutrient in milk is not overheated during processing. The fresh milk is processed gently with mild heat to preserve its nutrient as close to the natural state as possible, so that it can be easily digested by children. The technology ensures goodness of milk’s natural nutrition is preserved when they turn it into milk powder. For ultimate safety and quality, the end product is checked again before being packaged for shipping.
Therefore, every drop of Friso Gold® milk preserves its natural goodness, just the way nature intended.

Starting from now, stand a chance to win a family trip to Holland and visit a Royal FrieslandCampina dairy farm when you purchase Friso Gold® milk powder! Winner families can expect to experience the journey of how Friso Gold® milk is produced.

For more information about the contest, please log on to www.frisogold.com.my.
About Friso Gold®
 Friso Gold® is a brand under FrieslandCampina, a Dutch multinational dairy company. FrieslandCampina developed Friso Gold® since the early 1960s and is a leading brand in many countries worldwide.

Friso Gold® provides a specific range of products which are maternal milk and formulated milk powder for children. In Malaysia, Friso Gold® is marketed by Dutch Lady Milk Industries Berhad, which is the leading dairy company in Malaysia.

About Dutch Lady Milk Industries Berhad Incorporated in 1963, Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) is a leading dairy company in Malaysia. It is owned by one of the largest dairy cooperative companies in the world, Royal FrieslandCampina NV, a Dutch multinational dairy company.

Dutch Lady Malaysia was the first milk company to be listed on Bursa Malaysia in 1968 and the first to introduce Formulated Milk Powder for Children in Malaysia in 1988. Dutch Lady Malaysia, awarded as the Company of the Year 2014 by The Edge Billion Ringgit Club, manufactures and sells a wide range of quality dairy products for the home and export market, with all products enjoying a strong following in brands like Dutch Lady and Friso Gold®.

Through a unique collaboration between FrieslandCampina and four international research teams/universities, the South East Asian Nutrition Surveys (SEANUTS) study was commissioned to study the nutritional status and insufficiency thereof found to be present in South East Asian children up to 12 years old.

About Royal FrieslandCampina Every day, Royal FrieslandCampina provides millions of consumers all over the world with food that is rich in valuable nutrients. With annual revenue of 11.4 billion euros, Royal FrieslandCampina is one of the world’s five largest dairy companies, supplying consumer and professional products, as well as ingredients and half-finished products to the food industry and the pharmaceutical sector around the world. Royal FrieslandCampina has offices in 28 countries and almost 22,000 employees, and its products are available in more than 100 countries. The Company is fully owned by Zuivelcoöperatie FrieslandCampina U.A, with 19,244 member dairy farmers in the Netherlands, Germany and Belgium—making it one of the world’s largest dairy cooperatives.

For more information please visit: www.frieslandcampina.com.

Starting from now, stand a chance to win a family trip to Holland and visit a Royal FrieslandCampina dairy farm when you purchase Friso Gold® milk powder!

Three simple steps are all it takes:
1.    BUY Friso Gold® Step 3 or Step 4 milk powder to collect points. (1 X 900g = 15 points; 1 X 1.2kg = 12 points)
2.  ANSWER a simple question: Friso Gold® is 100% produced and packed in Holland. TRUE/FALSE
3.   WHATSAPP the answer to 012-6458311 with a clear photo of proof of payment, parent’s full name, date of birth (DDMMYY) and gender, and the child’s age (must be between 2-8 years old as of year 2017).

The top 12 participants with the highest accumulated points during the contest period will be shortlisted to go through a tie-breaker challenge. In the event of a tie, where both participants have the same number of total accumulated points, the participant with the earliest entry will be shortlisted.

The prizes for the contest are as follows:
Grand Prize x 2: family trip to Holland plus a Royal FrieslandCampina dairy farm visit for 2 adults and 2 children!
First Prize x 10: 6-month supply of Friso Gold® products (equivalent to 24 cans of Friso Gold® 900g – Step 3 or Step 4 depending on the child’s age).


What are you waiting for? Be one step closer to your dream family trip with Friso Gold®!




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