EAT YOUR WAY TO KOREA WITH KRR AND TRAVELOKA

~ KRR’s Fortune Meals could be your lucky ticket to a dream holiday in Korea! ~

Kenny Rogers ROASTERS (KRR) ushers in good fortune this Chinese New Year by giving Malaysians the chance to say “annyeong haseyo, Korea!” with its latest mouth-watering wholesome Korean-inspired meals.
Joining hands with Traveloka, KRR will reward three lucky individuals (each winner is entitled to bring 1 guest) who indulge in its Fortune Saranghaeyo meal with a 4 Day-3 Night holiday to Busan, Jeju Island or Seoul!

The bold new meal includes an exciting combination of KRR’s rotisserie chicken and OMG Chicken (the only unfried fried chicken in Malaysia) with a choice of Bulgogi sauce, a wildly popular Korean sauce traditionally used for grilling beef, or Kimchi* sauce, inspired by the famous spicy-sour Korean staple.

Guests can stand a chance to win lucrative prizes including a holiday to Korea, with a minimum spend of RM60 inclusive of one Fortune Saranghaeyo meal that is available in a variety of meal options from as low as RM15.50, as follows:
  • Fortune Chicken Meal – ¼ Chicken + 3 Side Dishes + 1 Kenny’s Home-made Muffin
  • Fortune Classic Meal – ¼ Chicken + 2 Side Dishes
  • Fortune OMG Meal – 2 pieces of OMG Chicken + 3 Side Dishes + 1 Kenny’s Home-made Muffin
  • Fortune OMG Classic Meal – 2 pieces of OMG Chicken + 2 Side Dishes
  • Fortune Combo** –- ¼ Chicken + 1 piece of OMG Chicken + 2 Side Dishes
To participate in the contest, guests simply need to take a selfie with their Fortune Saranghaeyo meal and post it on KRR’s Facebook page with a creative caption about why they would love to travel to Korea with Traveloka, with the #KRRMsia and #TravelokaMY hashtags.
“We are taking a bold new step this time by doing something we have never done before. Our Fortune Saranghaeyo meal is one of our boldest flavour combinations yet, and this is also the first time we are rewarding our guests with a trip to Korea!” said an excited Thila Chandran, Senior Marketing Manager of Berjaya Roasters (M) Sdn Bhd.  

“In conjunction with the festive season, our team has worked tirelessly to ensure that our Fortune Saranghaeyo meals deliver endless fortune for our guests in terms of flavour and dining experience, as well as the ultimate travel experience with Traveloka to their dream destination in Korea,” she added.

“Food and travel go hand-in-hand, as food is a crucial part of traveling and experiencing new cultures. We are truly happy to collaborate with KRR and reward three fortunate Malaysians with a dream getaway to three of Korea’s popular destinations to usher the festive season,” said Traveloka Country Manager for Malaysia and Singapore, Halif Hamzah.

“As Southeast Asia’s travel booking platform of choice, Traveloka has seen Korea’s rise in popularity as a travel destination among Malaysians who have been inspired by its TV dramas, K-Pop, and most of all, its food,” he noted.

Halif added that Traveloka aspires to make travel easy and hopes that this partnership with KRR will further spark Malaysians’ passion for travel.

The contest will runs from 1st February to 18th March 2018. Fortune will favour three lucky individuals who will walk away with the grand prize of a 4D3N trip for two (2) to Busan, Jeju Island or Seoul covering flight and hotel accommodation costs.

Additionally, 18 lucky guests will stand to win consolation prizes of KRR vouchers worth RM200 each. Traveloka will also be giving away 30 discount vouchers worth RM15 daily via WeChat.

For more information, kindly contact 03 - 2119 9888. You can also visit www.krr.com.my or connect to www.facebook.com/krrmalaysia.
*Kimchi sauce option available from 5th February 2018 onwards
**Fortune Combo available from 5th February 2018 onwards


ABOUT KENNY ROGERS ROASTERS

Kenny Rogers ROASTERS (“KRR”) was originally set up by popular Country and Western singer, Kenny Rogers, and former Governor of the state of Kentucky, John Y Brown Jr, in 1991. In April 2008, Berjaya Corp Bhd (BCorp) a wholly owned subsidiary of ROASTERS Asia Pacific as well as the master franchise for KRR fully acquired the chain’s parent, US-based NF Roasters. Berjaya Roasters (M) Sdn Bhd, a subsidiary of BFood and BCorp is the operator for the KRR chain of restaurants in Malaysia.

KRR is a multi-award winning mid-casual dining restaurant with rotisserie roasted chicken as its main core product complemented by a wide variety of wholesome choices. With restaurants all over Malaysia, KRR has also expanded internationally and has restaurants operating in China, Cambodia, Thailand, Philippines, Singapore, Bangladesh, Brunei, UAE, USA and India.


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