JR. NBA COACHES ACADEMY EDUCATES MALAYSIAN TEACHERS WITH BASKETBALL TRAINING


Jr. NBA Malaysia presented by Dutch Lady returned to Malaysia last April and introduced the Jr. NBA Coaches Academy in an effort to further develop local basketball by teaching on-court training, strength and conditioning, basketball education and nutritional knowledge to Malaysian coaches and physical education teachers. 
The Jr. NBA Coaches Academy reached more than 1,400 physical education teachers in over 900 schools across 10 states in Malaysia including Johor, Kedah, Kelantan, Melaka, Negeri Sembilan, Pahang, Penang, Perak, Selangor, and Terengganu.

Through the workshops, participants in the Jr. NBA Coaches Academy learned and experienced a variety of fundamental basketball drills from the Jr. NBA curriculum.  Additionally, teachers received tools to encourage and facilitate participation among their students, including a coaching guide with curricula for in-school and after-school programs, access to online resources on the Jr. NBA website, and basic coaching equipment.

“We are deeply committed to developing Malaysian basketball and value the role that a coach plays in honing the next generation of basketball players,” said NBA Asia Associate Vice President of Marketing Partnerships Jim Wong.  “Through the Jr. NBA and the Jr. NBA Coaches Academy, we are able to engage young athletes and train teachers that will sustain the basketball education for the Malaysian youth beyond the Jr. NBA program.”

“With the introduction of the Jr. NBA Coaches Academy, more physical education teachers will have access to quality basketball instruction and nutrition education that focuses on the Goodness of Milk to create a positive impact on the active lifestyles of Malaysian students,” said Dutch Lady Malaysia, Marketing Director, Consumer Dairy, Ramjeet Kaur Virik.  “We are very excited to be given this opportunity to capitalize on this platform to tie in with our Drink. Move. Be Strong (DMBS) campaign to promote the importance of getting proper nutrition and leading active lifestyles, among teachers that are responsible for the holistic development of Malaysian youth.”

“It’s essential for our Malaysian teachers to understand the health benefits of dairy nutrition that provides nutrients like Milk Protein that will help build strong young athletes and allow them to unleash their optimum performance in sports,” Ramjeet added.

The Jr. NBA, the league’s global youth basketball participation program for boys and girls, teaches the fundamental skills as well as the core values of the game at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents.

Jr. NBA Malaysia 2018 presented by Dutch Lady is free and open to boys and girls ages 5-14.  Players between the ages of 10-14 will be eligible for the top selection during the selection camp and National Training Camp.  Young aspiring players can still sign up for the Jr. NBA Malaysia Regional Selection Camp on July 21-22 and stand the chance to be selected as a Jr. NBA All-Star who will embark on a unique NBA experience trip.

In addition to the presenting partner Dutch Lady, the event is supported by the Ministry of Education Malaysia, official partner Gatorade, Spalding and Westports Dragons.  Astro is the official broadcast partner of Jr. NBA in Malaysia.

For more information, visit the official event website at www.jrnba.asia/malaysia and follow the Jr. NBA on Facebook at www.facebook.com/jrnbamalaysia.  For all things NBA, visit www.nba.com and “Friend” the NBA’s official account on LINE by adding @nba_global. 



About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League, set to launch in May 2018.  The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 125,000 stores in 100 countries on six continents.  NBA rosters at the start of the 2017-18 season featured 108 international players from a record 42 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 1.5 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About Dutch Lady Milk Industries Berhad
Incorporated in 1963, Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) is a leading dairy company in Malaysia. It is owned by one of the largest dairy cooperative companies in the world, Royal FrieslandCampina NV, a Dutch multinational dairy company.

Dutch Lady Malaysia was the first milk company to be listed on Bursa Malaysia in 1968 and the first to introduce Formulated Milk Powder for Children in Malaysia in 1988. Dutch Lady Malaysia, awarded as the Company of the Year 2014 by The Edge Billion Ringgit Club, manufactures and sells a wide range of quality dairy products for the home and export market, with all products enjoying a strong following in brands like Dutch Lady and Friso Gold®.

Through a unique collaboration between FrieslandCampina and four international research teams/universities, the South East Asian Nutrition Surveys (SEANUTS) study was commissioned to study the nutritional status and insufficiency thereof found to be present in South East Asian children up to 12 years old.

Dutch Lady is the No. 1 brand in Liquid Milk category in Total Peninsular Malaysia based on Retail Index Service for 12 months ending February 2018 in Total Peninsular Malaysia (Copyright © 2018, The Nielsen Company (M) Sdn Bhd).

More information can be found on www.dutchlady.com.my.

About Royal FrieslandCampina
Every day, Royal FrieslandCampina provides millions of consumers all over the world with food that is rich in valuable nutrients. With annual revenue of 12.1 billion euros, Royal FrieslandCampina is one of the world’s five largest dairy companies, supplying consumer and professional products, as well as ingredients and half-finished products to the food industry and the pharmaceutical sector around the world. Royal FrieslandCampina has offices in 34 countries and more than 23,000 employees, and its products are available in more than 100 countries. The Company is fully owned by Zuivelcoöperatie FrieslandCampina U.A, with close to 19,000 member dairy farmers in the Netherlands, Germany and Belgium—making it one of the world’s largest dairy cooperatives.

For more information please visit: www.frieslandcampina.com.

About Drink.Move.BeStrong
Drink.Move.BeStrong is Southeast Asia’s first integrated activation and advocacy campaign which aims to cultivate an active and healthy lifestyle among children through play, sports and proper nutrition.  This campaign is founded upon the findings of FrieslandCampina’s South East Asian Nutrition Survey (SEANUTS) on nutrition in four countries – Indonesia, Malaysia, Thailand and Vietnam – to acquire an understanding of the nutritional status and dietary intake of children up to 12 years old.

The key findings show that high percentage of Vitamin D insufficiency among the children despite the amount of available sunlight, low levels of physical activity and 30-40% of kids are not getting enough of the right nutrition, regardless of age, location or income.

This multi-stakeholder, multi-channel campaign encourages children across the region to drink two glasses of milk a day and spend an hour a day on outdoor exercise. This regional campaign offers a host of activities including the distribution of free milk cartons to schools, a dedicated health and nutrition education programme and Jr NBA camps. 


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