MILWAUKEE BUCKS’ MALCOLM BROGDON TO VISIT KUALA LUMPUR


- Brogdon to Participate at the Jr. NBA Malaysia National Training Camp by Dutch Lady and Help Select the 2018 Jr. NBA Malaysia All-Stars -

- 2018 Jr. NBA Malaysia All-Stars to Travel to Shanghai for NBA China Games 2018
Featuring the Philadelphia 76ers and the Dallas Mavericks -

The National Basketball Association (NBA) announced today that 2016-17 Kia NBA Rookie of the Year Malcolm Brogdon of the Milwaukee Bucks will travel to Kuala Lumpur to participate in the Jr. NBA Malaysia National Training Camp from Aug. 3-5. 

The National Training Camp, staged at the IGB International School from Aug. 3-4 and at the One Utama Oval on Aug. 5, is the culmination of the 2018 Jr. NBA Malaysia presented by Dutch Lady.  Brogdon will assist coaching the top 60 boys and girls from the Regional Selection Camp in Kuala Lumpur and the 40 outstanding players selected by teachers from the Jr. NBA Coaches Academy.  Rocky, the official mascot of the Denver Nuggets, will also be in attendance to interact with the players and entertain fans.  At the end of the National Training Camp, eight boys and eight girls will be named as the 2018 Jr. NBA Malaysia All-Stars and travel to Shanghai in October to attend NBA China Games 2018 presented by Vivo featuring the Philadelphia 76ers and the Dallas Mavericks.

“It’s inspiring to see how basketball is played around the world and how I can positively impact its growth here in Southeast Asia,” said Brogdon.  “I’m excited for the opportunity to train with Malaysia’s aspiring athletes and instill within them the core values of the game to help them reach their potential on and off the court.”

“Dutch Lady, the leading liquid milk brand in Malaysia*, is excited to work with NBA once again to promote the importance of inculcating an active lifestyle and proper nutrition among Malaysian children,” said Dutch Lady Malaysia, Marketing Director, Consumer Dairy, Ramjeet Kaur Virik.  “It’s essential for our Malaysian parents and coaches to understand the health benefits of dairy nutrition that provides nutrients like milk protein that help build strong young athletes and allow them to unleash their optimum performance in sports.”

Brogdon was drafted 36th overall by the Milwaukee Bucks in the 2016 NBA Draft and was named as the Rookie of the Year and the All-Rookie First Team in 2017.  Brogdon averaged 13 points, 3.3 rebounds, and 3.2 assists per game this season.

The Jr. NBA, the league’s global youth basketball participation program for boys and girls, teaches the fundamental skills as well as the core values of the game at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents.  During the 2017-18 season, the NBA will reach more than 26 million youth in 71 countries through a variety of camps, clinics, skills challenges, league play and outreach events.

Dutch Lady is partnering with the Jr. NBA program as part of its Drink. Move. Be Strong (DMBS) campaign to help foster the habit of living an active lifestyle and following a healthy diet to highlight the importance of milk nutrition in supporting Malaysian children's growth and development.  According to the South East Asian Nutrition Survey (SEANUTS), 50 percent of surveyed Malaysian children were diagnosed with calcium deficiency, with a high percentage of them with vitamin D insufficiency despite having lots of sunlight in Malaysia.  Dutch Lady will also organize a range of edu-tainment activities in the upcoming Jr. NBA clinics to engage and educate Malaysian children on the importance of milk nutrition, an essential source of protein and calcium, to address the concern of nutrition deficiency among Malaysian children.

In addition to presenting partner Dutch Lady, the event is supported by the Ministry of Education Malaysia, official partner Gatorade, Spalding and Westports Dragons.  Astro is the official broadcast partner of the Jr. NBA in Malaysia.

For more information, visit the official event website at www.jrnba.asia/malaysia and follow the Jr. NBA on Facebook at www.facebook.com/jrnbamalaysia.  For all things NBA, visit www.nba.com and “Friend” the NBA’s official account on LINE by adding @nba_global. 
  
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League that launched in May 2018.  The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 125,000 stores in 100 countries on six continents.  NBA rosters at the start of the 2017-18 season featured 108 international players from a record 42 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 1.5 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About Dutch Lady Milk Industries Berhad
Incorporated in 1963, Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) is a leading dairy company in Malaysia. It is owned by one of the largest dairy cooperative companies in the world, Royal FrieslandCampina NV, a Dutch multinational dairy company.

Dutch Lady Malaysia was the first milk company to be listed on Bursa Malaysia in 1968 and the first to introduce Formulated Milk Powder for Children in Malaysia in 1988. Dutch Lady Malaysia, awarded as the Company of the Year 2014 by The Edge Billion Ringgit Club, manufactures and sells a wide range of quality dairy products for the home and export market, with all products enjoying a strong following in brands like Dutch Lady and Friso Gold®.

Through a unique collaboration between FrieslandCampina and four international research teams/universities, the South East Asian Nutrition Surveys (SEANUTS) study was commissioned to study the nutritional status and insufficiency thereof found to be present in South East Asian children up to 12 years old.

*Dutch Lady is the No. 1 brand in Liquid Milk category in Total Peninsular Malaysia based on Retail Index Service for 12 months ending February 2018 in Total Peninsular Malaysia (Copyright © 2018, The Nielsen Company (M) Sdn Bhd).

More information can be found on www.dutchlady.com.my.

About Royal FrieslandCampina
Every day, Royal FrieslandCampina provides millions of consumers all over the world with food that is rich in valuable nutrients. With annual revenue of 12.1 billion euros, Royal FrieslandCampina is one of the world’s five largest dairy companies, supplying consumer and professional products, as well as ingredients and half-finished products to the food industry and the pharmaceutical sector around the world. Royal FrieslandCampina has offices in 34 countries and more than 23,000 employees, and its products are available in more than 100 countries. The Company is fully owned by Zuivelcoöperatie FrieslandCampina U.A, with close to 19,000 member dairy farmers in the Netherlands, Germany and Belgium—making it one of the world’s largest dairy cooperatives.

For more information please visit: www.frieslandcampina.com.

About Drink.Move.BeStrong
Drink.Move.BeStrong is Southeast Asia’s first integrated activation and advocacy campaign which aims to cultivate an active and healthy lifestyle among children through play, sports and proper nutrition.  This campaign is founded upon the findings of FrieslandCampina’s South East Asian Nutrition Survey (SEANUTS) on nutrition in four countries – Indonesia, Malaysia, Thailand and Vietnam – to acquire an understanding of the nutritional status and dietary intake of children up to 12 years old.

The key findings show that high percentage of Vitamin D insufficiency among the children despite the amount of available sunlight, low levels of physical activity and 30-40% of kids are not getting enough of the right nutrition, regardless of age, location or income.

This multi-stakeholder, multi-channel campaign encourages children across the region to drink two glasses of milk a day and spend an hour a day on outdoor exercise. This regional campaign offers a host of activities including the distribution of free milk cartons to schools, a dedicated health and nutrition education programme and Jr NBA camps. 
 

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