NEW AND IMPROVED DRYPERS WEE WEE DRY TO MAKE DIAPERING EASIER FOR PARENTS

Do you know that every year more than half a million babies are brought into the world and placed in the arms of their loving parents ? Many of whom are first-time mothers and fathers and new parents find themselves on a fast-paced journey of learning and discovering how to best care for their baby. Among the many things parents must consider are which diaper should they buy and what size of diaper would best suit their baby or when they should change the diaper size to best fit their little one.

With this in mind, Drypers continuously help parents who face these challenges by listening to them and introducing new features that simplifies diapering. Malaysia’s leading diaper brand continues to set a benchmark in its category making parenthood journey simpler for parents with the launch of a new and improved version of its best-selling diaper, the Drypers Wee Wee Dry.

 

Ms Evelyn Chan with all the Mommies Dryper Fans Club Members

The new Drypers Wee Wee Dry diaper is the first in Malaysia to provide an ideal size indicator with Tummy Fit Guide*. This feature is printed on the taping zone and enables parents especially new fathers to identify whether the diaper is a good fit or if another size is required. Busy parents who sometimes can forget to change diaper size can now utilize this feature to ensure their baby stays dry and comfortable. Using a diaper that is the best fit helps eliminate the chance of any leakage and ensures that the baby’s comfort is prioritised. The Tummy Fit Guide is also a helpful aid for parents to monitor their baby’s growth.

Ms. Evelyn Chan, Marketing Director of Vinda Marketing (M) Sdn Bhd

“The new Drypers Wee Wee Dry’s unique attributes will be appreciated by parents in Malaysia. Navigating parenthood is already challenging so we believe our new enhanced features will make things easier. The 6 AbsorbDRY layers help to evenly distribute wetness throughout the diaper and lock in urine to prevent leakage, allowing the baby to feel free and at ease. With these new features, Drypers’ Wee Wee Dry offers the best fit to keep baby skin dry and comfortable, so that parents & baby can enjoy the amazing moments of growth together,” said Ms. Evelyn Chan, Marketing Director of Vinda Marketing (M) Sdn Bhd.

Understanding that newborns have particularly delicate skin, Drypers has designed a diaper to cater for these needs with the Soft AbsorbDRY Layers and Stool Lock System, which is a soft perforated top layer that helps manage and effectively absorb loose stool, keeping baby’s delicate skin clean and healthy. The Navel Care cut out design above the taping zone prevents contact and friction where the newborn baby’s umbilical cord stump is and keeps that area exposed to air flow.

“Drypers’ Wee Wee Dry diapers now come with fresh and playful animal designs that reflect close connections between parents and their babies. These colourful designs are not only attractive, but also make diaper changing an experience that encourages fun interactions between parents and their babies, enabling them to foster the unique bond they share,” Ms. Chan added.

Various games, a balloon giveaway, a dance performance, a magician and a clown will be part of the launch event and activities. Creating more excitement around the launch of the new Wee Wee Dry diaper, Drypers will be on the road with the Drypers Blue Wheels to paint the streets blue with numerous promotional activities. Drypers customers can look to the official website and social media for opportunities to win special prizes.

Drypers has an active online parenting club - the Drypers Baby Club, now over 400,000 parents have joined its online community. Drypers not only provides quality baby products, it also educates and motivates parents via its online platform so that it may assist them to discover and cherish their new unexpected brilliant world together. Members also benefit from an attractive and convenient rewards program – the Drypers Point Shop, which enables parents to collect points with purchase of Drypers products and redeem them for fun and educational toys.

For more information on the Drypers brand and to stay up to date on the latest happenings, please visit Drypers Malaysia Facebook or www.drypers.com.my .

* Disclaimer : Every baby is different and may experience different growth patterns. The Tummy Fit Guide is developed to help parents as an indicator for the best fit and next size change.

About Vinda Marketing (M) Sdn. Bhd.

Vinda Marketing (M) Sdn Bhd is part of VINDA GROUP, one of the largest companies for hygiene products in Asia. The Vinda Group has nearly 10,000 employees, and sales are conducted under many strong tissue and personal care brands such as Vinda Deluxe, Drypers, TENA, Dr. P, Libresse, VIA, Tempo, Tork, Libero and Sealer.  Vinda has its headquarters in Hong Kong and is listed on the Hong Kong Stock Exchange (stock code: 3331.HK). SCA, a leading global company for hygiene products from Europe, is the majority shareholder of Vinda.   (www.vinda.com).