THE JOURNEY OF CONFIDENT PARENTING WITH PHILIPS AVENT

Malaysian mothers expand their parenting knowledge for their bundle of joy

Parenting can be exciting, challenging and sometimes overwhelming, besides being one of the happiest times in many parents’ lives. Being equipped with more parenting knowledge can make a lot of difference and improve the parenting experience – such as when it comes to breastfeeding.

“At Philips AVENT, we understand that the first 1,000 days of a baby’s life are the most influential in their development. We aim to support parents and their babies through every step of this growing-up journey. For 30 years, we have provided tools to help mums breastfeed for longer. Today, we continue to work with experts who are able to advise mums on how to overcome their breastfeeding challenges. In addition, we work with nutrition and diet experts who can guide parents in the best foods to give their children as they grow, while we offer parents innovative appliances to make preparing nutritious meals for babies and children a breeze,” said Wendy Ho, Marketing Director at Philips Malaysia.

In collaboration with the AEON Mummy’s Card Club, Philips AVENT organised a fruitful Parenting with Confidence talk at the AEON lounge in Mid Valley Megamall recently, providing hands-on learning for over 30 parents and parents-to-be. At the session, parenting experts shared tips and even their own experiences to help the new and future parents experience the best growing-up journey with their children and loved ones.

Chef Marina demonstrating easy-to-make nourishing confinement dishes to attendees 

Participants at the session had the opportunity to learn and gain understanding on caring for their newborn from certified breastfeeding counsellor Jasmeen Tay Abdullah. They later participated in an immersive session on the Do’s and Don’ts of bathing newborns led by Matron Ivy Kong from the LYC Mother and Child Centre. The session continued with an engaging sharing session by DJ Yoon from MY.fm, a local radio personality who is a first-time mother to a 9-month-old son. She shared her real-life day-to-day experience of being a new mother, an experience that resonated with the other parents. The session ended with a cooking demonstration by Chef Marina Mustafa who introduced easy-to-make nourishing confinement dishes for new mothers as well as meals for babies being introduced to solids and also toddlers.

“Such an initiative by Philips AVENT helps to keep new mothers empowered, by offering knowledge and encouragement, and connecting the support system, including the local support group. It is very important to equip yourself with the correct knowledge from such sessions. Being a mother is indeed a lifetime journey. As mothers, we are constantly on a journey of learning to become better at parenting,” said Jasmeen.

Certified breastfeeding counsellor Jasmeen Tay Abdullah shared an insightful session on how to care for the newborn

As a proud supporter of  breastfeeding for all mothers, Philips AVENT is also committed to enabling more mothers to feel confident and reassured in their journey through motherhood. For more information about Philips AVENT, please visit https://www.facebook.com/Philips.AVENT.MY

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2017 sales of EUR 17.8 billion and employs approximately 74,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.