Domino’s Pizza Ups Its Game Officially Launches Domino’s Esports
Fast paced, quick to
respond and sharp skills are outstanding traits in professional Esports
athletes. Domino’s Pizza is proud to acknowledge these exceptional characteristics
and the potential that Esports holds for Malaysians as it marks its entry into
the Esports arena with its official launch of Domino’s Esports.
In line with its
commitment to enhance the lives of its customers and fans, Domino’s Pizza has
embarked on a dedicated initiative through Domino’s Esports to support the
needs of the Esports community for greater development in Malaysia.
As part of this effort, Domino’s has been engaging with key groups in the local
Esports arena to gain feedback and deeper understanding while identifying
possible areas of focus for Domino’s to collaborate hand in hand with the
industry participants.
Chief
Executive Officer (CEO) of Domino’s Pizza Malaysia and Singapore, Ba U
Shan-Ting, is clearly excited about this new venture. At the launch he said,
“We are a brand that is passionate about all that we do and this is driven by
our ambition of creating value and enriching the lives of our customers. Although we are a pizza delivery
company, we look beyond creating innovative new products and services.
Especially in today’s launch, tech forward content that is relevant to the
right target audience drives our strategies in engaging with our fans beyond
offering quality products and services.”
“We envision a long-term
collaboration with Esports participants starting from the grassroots, all the
way up to the professionals. There would be many discussions that we will be
having with these different groups but our intention is simple – to understand
what’s needed by the community and create a solution that will support the
growth of Esports in Malaysia.”
“Today
marks the official chapter of Domino’s venture into the world of Esports. The
Esports industry has a lot to offer. More and more Malaysians are getting
serious and competitive about the world of Esports and this initiative demonstrates
our support for this exciting arena. There
is much potential in this industry and it goes beyond just being the player for
the game. From being a gamer, to a streamer, to shoutcaster, to game developer
and other technical expertise. Talent development in Esports is as just
important as any other sector to ensure that young Malaysians are given the
opportunity to flourish and grow and we look forward to partner with the
industry participants to do just that. We also know that pizzas are a
gamer’s best friend and we plan to play an active role in addressing their
needs,” he concluded.
In line with its brand
promise of It’s All About You, Domino’s strives to enhance customers’
experience across multiple touch points. A great amount of effort has been
invested to kick start the discussions amongst the key players in Malaysia. Among
the highlights of the discussion includes the urgent need to address the
grassroots development to as to enable the process of identifying and shaping
the players from a young age. Furthermore, there needs to be an in-depth understanding of
the Esports industry to ensure that the community grows and benefits, above
commercial value or profitability, even with the involvement of corporations or
brands. Above all, there needs to be a structured approach in terms of
trainings to provide teams with the edge and skills-set needed to sharpen their
talent. This
partnership provides a platform to develop an ecosystem in nurturing players
and cater to the needs of the community.
To kick off Domino’s Esports, the
international brand is teaming up with a leading Southeast Asian based online
gaming platform provider, Garena. This collaboration sees
Domino’s Pizza’s tie-up with the platform through three of their videogame
titles namely Arena of Valor, a popular multiplayer online battle arena (MOBA)
game, Contra: Return, a highly anticipated mobile game based on the classic
‘Contra’ franchise, and Free Fire, a survival-third person shooter game.
Offers for the
collaboration are available from November to mid-December 2018, via Domino’s Good Game Combo
where customers can enjoy one Regular pizza of their choice, one Twisty Bread,
their choice of sides and one 1.5L soft drink for only RM34.90. Customers also
can opt for the Well Played Combo, which includes two Regular pizzas of their
choice, one Twisty Bread, one Crazy Chicken Crunchies as well as their choice
of sides and one 1.5L soft drink for only RM54.90.
With the purchase of the combos, customers
are eligible to redeem one in-game unique code for Arena
of Valor, Contra: Return and Free Fire. Among the redemptions includes rare skins,
heroes, coins and weapons for gamers to up their ammo on their battlegrounds.
Ready to take-on the Esports
scene, plans are underway for Domino’s Pizza to partner up with other key
players in the industry. Prior to today’s collaboration, Domino’s Pizza has
been involved in various activities and events, actively supporting the Esports
industry. Domino’s is set to
embark on a long-term journey to pursue its keen interest in collaborating with
various communities and partners in the Esports industry.
To learn more about
Domino’s Pizza Malaysia as well as other ongoing promotions, visit us at http://www.dominos.com.my/.
About Domino’s Pizza
Delivering more than 1 million pizzas a day worldwide,
Domino’s Pizza is the world’s leading and fastest growing pizza delivery
company committed to upholding the industry in product quality and operational
excellence. Globally, Domino’s Pizza Inc. operates a total network of more than
14,000 owned and franchised stores throughout the U.S. and in over 85 markets.
Domino’s internationally ranks in the top five companies in online
transactions.
Domino’s Pizza Malaysia is the largest Domino’s market in
Southeast Asia and fifth largest in Asia Pacific. Established in 1997, Domino’s
Malaysia is managed by master franchise holder, Dommal Food Services Sdn Bhd.
To date, there are 226 Domino’s Pizza stores in the country.
At Domino’s Pizza, we take PRIDE in our commitment to
enrich the lives of our customers, employees, partners, shareholders and
communities. As one of the most lovable brands in Malaysia, we will go the
extra mile for your smile as well as uphold our culture to ‘sell more pizza,
have more fun’. Embracing our company’s philosophy of smart hustle, Domino’s is
committed to provide customers with the ultimate pizza delivery experience,
with its product satisfaction guarantee, 30-minutes delivery guarantee and
15-minutes take-away guarantee.
Forging ahead as an e-commerce entity, Domino’s Pizza has
led many firsts in its digital platforms. Domino’s Pizza Malaysia has leveraged
on the digital world to the best of its advantage and this began when it was
certified as the first QSR company to provide an online ordering platform by
the Malaysian Book of Records with the launch of its website in 2003.
Domino’s is the award winner of the 2009, 2010, 2011, 2012
and 2016 Gold Franny Award, a distinguished Achievement Award of the
International Franchise Association at the Domino’s Pizza Worldwide Rally. In a
show of confidence by Malaysian consumers, Domino’s Pizza won Bronze in the
"Restaurant & Fast Food" category of the prestigious Putra Brand
Awards 2014, silver in 2015, bronze in 2016 and Silver in 2017.
Customers can call Domino’s at 1-300-888-333 or log on to
its website at www.dominos.com.my
to place their orders. For latest updates, please visit Domino’s Pizza
Malaysia’s Facebook at https://www.facebook.com/DominosMY/
or Instagram at https://www.instagram.com/dominosmy/.
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