Kodomo Lion Introduces Healthy Teeth, Happy Smile Campaign To Encourage Better Childhood Oral Health
Malaysia’s
No 1 Children’s Toothpaste Brand Helps
Restore Mineral and Repair Early Caries
Kodomo Lion
the No. 1 Kids Toothpaste brand in Malaysia [1]
that is backed by Lion Japan, believes
in cultivating good dental habits in children from young to achieve healthy
teeth for a happy smile.
Kodomo
means children in Japanese. Fittingly, the Kodomo Lion brand provides oral care
solutions developed exclusively for children from 6 months to 12 years of age.
It includes two toothbrush ranges that cater for different stages of oral
development, and four variants of children’s toothpaste.
The
need for an oral care campaign specifically targeting children and their
parents is pressing as tooth
decay scientifically known as dental caries[2] affects
the physical and mental development of children, yet research studies done
among Malaysian children estimates that between 7 out of 10 children in
Malaysia have this oral health problem[3].
This is why the brand is launching the Kodomo Lion
Healthy Teeth, Happy Smile campaign
that engages parents and children to make tooth-brushing a fun and healthy
family bonding activity, where parents model good brushing behaviours to
children to set them on the path to lifelong good oral health.
“As the number one children’s toothpaste brand in
Malaysia, Kodomo Lion feels a duty to promote better oral health for children.
The recommendations that we are making are based on years of research and
development by LION Japan, the No.1 Oral Care company in Japan oral care
products[4] that are
suited for every stage of a child’s development for better long-term oral
health.”
“Our campaign is simple, as kids need Healthy Teeth
for Happy Smile. It is easy to achieve – equip them with the right toothpaste,
toothbrush, technique and the ideal role model, their parents to learn from.
With just a bit of effort, and some precious daily bonding time every child can
have Healthy Teeth, Happy Smile for life. It is important to look after
children milk teeth as it will pave the way for good healthy adult teeth,” said
Southern Lion Sdn Bhd, Senior Brand Manager, Oral Care Division, Ms Loo Mei
Fong.
Kids and parents were encouraged to try the
activities as a team before joining an interactive session with noted dental
surgeon, Dr Lim Zi Wei who shared on the challenges of pre-schooler oral care,
and the role of parents in forming good oral care habits.
“A child’s dental health is just as important as
his or her overall well-being. Once your child starts to have first teeth, it
is time to pick up a tube of children fluoridated toothpaste and start
brushing. Brushing a baby or toddler's
teeth should be a task for parents, at least until your child is able to brush
on his or her own around age 5 or older.”
“The time spent together between parents and
children while brushing teeth is precious for bonding. It also helps to keep
cavities at bay and instil a lifetime of healthy dental habits. As your child grows, plan on routine dental
check-ups based on your dentist's recommendations. Keeping sugary foods in
check, encouraging regular brushing and flossing, and working with your dentist
will lead to good dental health,” Dr Lim explained.
Kodomo Lion will also collaborate with the Ministry
of Health Malaysia to take this campaign to pre-schools. The brand has been
working with schools in Johor for the past 20 years on children’s oral care,
and will be expanding to other states.
Kodomo Lion uses Lion Japan’s advanced dental
technology to develop an advanced formulation “5% Xylitol + Active Fluoride” toothpaste which helps to restore mineral and repair
early caries[5].
It strengthens teeth with extra effect of cavities prevention and aids in
keeping children’s teeth strong and healthy. It’s low foam
formulation indirectly encourages children to brush for longer, while its
sugar-free formulation aids in reducing the formation of dental plaque for
healthier teeth.
Studies
show that the effects of fluoride can aid in the prevention and reduction of
dental caries for all age groups[6].
Parents can rest assured that Kodomo Lion toothpaste has the safe amount of fluoride for
children’s teeth.
“For
parents whose children are showing the first sign of dental caries, Kodomo Lion
toothpaste can help to repair early caries. The secret for parents and kids is to brush twice daily with a
good quality children’s toothbrush such as Kodomo Lion’s that is suitable for
the child’s oral development for at least two minutes, and to do it
consistently,” said Ms Loo.
Kodomo Children’s Toothpaste comes in fun designs
with Dr Lion and buddies and four sugar-free flavours (Strawberry, Grape,
Orange and Apple) to make brushing
effective and fun. To make brushing more effective Kodomo Lion has two
toothbrush ranges - Kodomo Lion
Progress, and Soft & Slim for different age groups. Both toothpaste and
toothbrush are available nationwide at hypermarkets, supermarkets and pharmacies
at the recommended selling price of RM3.40 to RM5.05.
|
Product
|
Description
|
|
Kodomo Lion’s Children Toothpaste
|
|
|
Kodomo Lion’s Soft & Slim Children’s
Toothbrush
|
- Special-tapered soft
& slim bristles removes food particles & plaque thoroughly yet gentle on gums
- Long slim neck
design to reach out to clean all inner
teeth “Thumb Lock” toothbrush handle for firm and easy grip
· Available with appropriate head sizes for 3 age groups:
0.5
– 2yrs, 3-5yrs, 6-9yrs
Retail
price: RM5.05
|
|
Kodomo Lion’s Progress Professional Children’s Toothbrush
|
· Soft end-rounded
bristles provides high cleaning
efficacy
· Long slim neck
design to reach out to clean back
teeth thoroughly
· Available with round compact head sizes for 4 age
groups:
0.5-3yrs,
3-6yrs, 6-9yrs, 9-12yrs
Retail
Price: RM3.95
|
[1] Based on Retail Index Service for Toothpaste for the 12 months ending
April 2018 in Malaysia (Copyright © 2018, The Nielsen Company (M) Sdn Bhd)
[2]
https://www.dentalhealth.ie/dentalhealth/causes/dentalcaries.html
[3] Wan
Salina WS, Nizam A, Naing L (2007). The association of birth order and
sociodemographic factors with caries experience among adolescents in Tumpat.
Arch Orofac Sci, 2: 45-50.
[4]
INTAGE SRI, No. 1 Company in Oral Care, Value Sales, CY2017
[5]
Effect of a xylitol and fluoride containing toothpaste on the remineralisation
of human enamel in vitro by Hiroshi Sano (Lion Corporation Tokyo, Japan), Syozi
Nakashima (Lion Corporation Kanagawa, Japan), Yupin Songpaisan, Prathip
Phantumvanit (Faculty of Dentistry,
Thammasat University, Rangsit Campus Pathum Thani, Thailand)
6 Effect
of a xylitol and fluoride containing toothpaste on the remineralisation of
human enamel in vitro by Hiroshi Sano (Lion Corporation Tokyo, Japan), Syozi
Nakashima (Lion Corporation Kanagawa, Japan), Yupin Songpaisan, Prathip Phantumvanit
(Faculty of Dentistry, Thammasat
University, Rangsit Campus Pathum Thani, Thailand)
7
Effect of a xylitol and fluoride containing toothpaste on the remineralisation
of human enamel in vitro by Hiroshi Sano (Lion Corporation Tokyo, Japan), Syozi
Nakashima (Lion Corporation Kanagawa, Japan), Yupin Songpaisan, Prathip
Phantumvanit (Faculty of Dentistry,
Thammasat University, Rangsit Campus Pathum Thani, Thailand)
Comments
Post a Comment