TABASCO® Celebrates 150 Iconic Years


Hotter than ever, TABASCO® Sauce has ‘fired-up’ the taste buds of many for 150 years now. In 1868, Edmund McIlhenny created a spicy sauce from the simplest of ingredients, heirloom tabasco peppers, salt and vinegar, to enliven the flavours in foods for family and friends. The creation of this simple sauce on a small stretch of land known as Avery Island, would unwittingly change the way the world eats forever.


The iconic red-capped bottle with the diamond label is enjoyed by TABASCO® Sauce lovers in more than 196 countries and territories and labelled in 22 languages and dialects.

The whole world is joining in to celebrate the 150th anniversary of this iconic sauce. In New Orleans, the McIlhenny Company organised a comedic burlesque dating to the late 19th century that hasn’t been performed in its entirety in more than a century. All over the world, fans were invited to events big and small, where they got a chance to taste the exciting and unexpected ways the world’s top chefs and creative cooks use TABASCO® Sauce.

Mohan Alagappar, General Manager of GBA Corporation Sdn Bhd, exclusive distributor for TABASCO® Sauce said, “The 150th anniversary of this tabasco sauce is so exciting, that it’s infectious. People from all over the world have come together to rejoice in the success of their favourite sauce. The careful craftsmanship and versatility of TABASCO® Sauce has made it a friend of chefs, home cooks, bartenders and food lovers.”


“Malaysians in particular have been adding TABASCO® Sauce to everyday favourites such as Pizza or Spaghetti to give it that extra ‘oomph’. This instantly recognizable pepper sauce is just as at home in open air restaurants and the finest dining establishments as it is in the home pantries, kitchen table tops and even the handbags of food lovers all over the world. It is exciting to imagine where TABASCO® Sauce will go and how it will be used over the next 150 years,” added Mohan.

Due to its popularity, the sauce has more than 10 varieties from mild to extra hot, and from sweet to smoky, to satisfy the taste buds of its consumers.

To learn more about the 150th anniversary of TABASCO® Sauce, visit TABASCO.com or follow the conversation on social media with #TABASCO150.

TABASCO® Sauce can be purchased at a majority of Malaysian food retail outlets and all TABASCO® products distributed to Malaysia are certified halal by the Department of Islamic Development Malaysia (JAKIM).
TABASCO® Sauce is distributed exclusively in Malaysia by GBA Corporation Sdn Bhd. GBA currently manages many leading brands as a result of collaborations with business partners from around the world with many brand leaders in specific categories.

Comments

Post a Comment

Popular posts from this blog

Breast Cancer in Men – it happens

Image
According to the National Cancer Institute Malaysia, about 5,000 Malaysian women are diagnosed with breast cancer every year, and nearly half of those are under 50-years of age, but it affects men too. It is indeed unbelievable but it is happening now in Malaysia. As a male blogger and influencer, it is my duty to raise awareness to all the male out there. Do take note that there are things you may not know about breast cancer in men: 1 out 1,000 men are diagnosed with breast cancer every year in Malaysia Less than 72% of men recover from the disease as doctor’s visit is made when symptoms are more severe however symptoms of breast cancer in men and women are quite alike. Most male breast cancers are diagnosed when a man discovers a lump on his chest. But unlike women, men tend to delay going to the doctor until they have more severe symptoms, like bleeding from the nipple. At that point, the cancer may have already spread Because men have very little breast tissue, it is
Read more

BOUSTEAD PROPERTIES DONATES 5,000 LUNCH BOXES TO FRONTLINERS

Image
As the coronavirus pandemic continues to severely disrupt lives, Boustead Properties Berhad (Boustead Properties) remains steadfast in its commitment to provide support to communities and fellow Malaysians. This time, Boustead Properties is contributing hot nutritious meals to nourish fatigued healthcare workers who are selflessly caring for Covid-19 patients at the nation’s hospitals under its #BousteadCares initiative. The property developer is responding to the need for meals at University Malaya Medical Centre (UMMC), Hospital Ampang, and Hospital Sungai Buloh by sponsoring 5,000 lunch boxes for doctors and nurses in the Covid-19 wards and intensive care units. The month-long corporate social responsibility initiative being undertaken in collaboration with non-profit organisation Beyond Borders Malaysia started on June 14, 2021, with nutritious meals being distributed at a total cost of RM40,000 borne by Boustead Properties. Given the hectic schedule of frontliners who are ca
Read more

The Kid From The Big Apple Held its Official Original Soundtrack Launch

Image
Three Pictures Sdn. Bhd., a Malaysian award-winning production company renowned for the 2016 hit film, The Kid From The Big Apple, held its official original soundtrack launch recently at Setiawalk, Puchong. This makes them the first in the nation to execute such a concept of having an album launch specifically for a film.  The newly released album consist of a compilation of the theme songs, background scores and other audio tracks in Mandarin and English. These songs are from both the first film as well as the upcoming sequel, which is set to hit cinemas nationwide on November 16, 2017, followed by other countries such as Singapore, Hong Kong, and Taiwan.  Titled “Togetherness,” the album gives fans a unique chance of hearing a preview of the songs in the upcoming sequel as well as reliving some of the hit songs from the first film. Jess Teong, the director of both the films, exclaimed that, “Good things should be celebrated twice!”  This sentiment is echoed by AFV Capit
Read more