Lazada First in Malaysia to Introduce Immersive Livestream Shopping Feature for 12.12
Lazada today introduced an all-new
immersive livestream shopping feature on the Lazada mobile app ahead of the
Lazada 12.12 Grand Year End Sale. The livestreaming format provides shoppers,
brands and sellers with a richer experience, through real-time interactions,
live discussions, product demonstrations and purchasing simultaneously all
within the Lazada app.
The phenomenon of livestreaming is
especially huge in China, where mobile phones create a digital bridge for those
living outside major cities and serve as an important gateway to shopping and
entertainment. It is estimated that China's live streaming revenue will hit USD
4.4 billion this year, up of 32% from 2017[1].
Tapping into Alibaba’s wealth of experience, technology and insights, Lazada is
now bringing the livestream feature to its platform as Malaysians increasingly
embrace more digital lifestyle solutions.
Christophe Lejeune, Chief
Executive Officer of Lazada Malaysia said, “The 12.12 Super Livestreams to
digital audiences provides an experience that is both interactive and immersive
and gives brands and sellers more authenticity by allowing viewers to be part
of the process. Its impact as an eCommerce tool creates an almost tangible
quality, closing the digital divide and bringing audiences and merchants closer
no matter where they may be. Viewers can share opinions, ask questions and receive
a response to them in real time. Interacting in this space is communal, much
like having a discussion with friends - it’s the new word of mouth.”
12.12 Super Livestreams
Beginning 8 December 2018,
Malaysians will be able to hang out with Nana Mahazan, Yasmin Hani, Dynas
Mokhtar, Sharifah Sakinah, Elaine Daly and more; and at the same time shop
products that are being featured onscreen. During the livestreams, viewers can redeem
exclusive vouchers, comment and send emoticons as well as share links to the
livestream feed with their friends. Exclusive products and deals only available
during the livestreams can be added to cart during the feeds from 8 December
till 12 December 2018. Items in cart can be checked out from 10 to 12 December
2018.
The in-app livestream feature also
presents an avenue for emerging brands and new sellers on Lazada to engage with
their followers and potential customers by increasing brand and product
awareness, leading to higher conversion from viewer to active consumer. Viewers
in turn can engage with merchants directly and are more likely to follow
stores, as well as leaving comments and likes. This empowers the consumer as it
encourages brands and sellers to respond in real time and engage in
conversations that are more complex versus other modes of interaction.
Safer and More Convenient Shopping with Lazada Wallet
Shop with your Lazada Wallet for secure payments,
exclusive benefits, easier refunds, convenient and fast checkout without the
need for banking maintenance. There will be RM 2,500,000 of rebates up for
grabs, with 12%* rebates for first time Lazada Wallet top ups and 5%* rebates
for top ups by existing users. Shop Lazada Wallet exclusive deals and get extra
RM 10 rebates.
From 1 to 8 December 2018, shoppers also stand
a chance to win RM5,000 credited to their Lazada Wallet* by leaving a comment here
on what they will be buying on Lazada this 12.12, and including the hashtag
#MYLazada1212. Tag at least 2 friends in the comments – the more you tag, the
higher your chances of winning!
Tak Habis-habis Lazada!
· Slash
It and take home a brand-new Perodua Axia!
From 10
December 2018, shoppers will be able to slash 10 vouchers to redeem a Perodua
Axia – for FREE! Be sure to invite your friends to Slash It as each voucher
requires 250 slashes to claim. If you have achieved the 250 slashes, the
voucher will automatically be saved in your Lazada Wallet. Add the car to cart,
and the first person to check out with the voucher on 12 December 2018 at 12:12pm
will drive away* with a brand-new ride! Take part in other Slash It sessions
for deals as low as RM0.10.
· Over
RM12,000,000 worth of collectable vouchers
Look
out for collectable vouchers on the Lazada app homepage and various other
locations in-app from 8 to 12 December 2018 and tap to collect! Snap up these
vouchers, before they run out so you can use them during the sale from 10 to 12
December 2018. Collectable Vouchers allow you to enjoy discounts without the
need to remember codes and are automatically applied during payment*. Simply
visit your Lazada Wallet to see all your collected vouchers.
· Crazy
Flash Sale as low as RM0.50
There will
be several timeslots daily from the 10 to 12 December 2018. Make
sure to keep an eye out for the products on offer in the upcoming Crazy Flash
Sale sessions and tap the “Remind Me” button so you will receive a push
notification once the sale starts!
· Shake
It
3
sessions daily at 12pm, 4pm and 8pm for vouchers worth up to RM120 from 10 December
to 12 December
· Great
deals on the go when you ride the MRT!
Scan the
Lazada QR codes at selected MRT station using the QR code scanner function on
the Lazada app to receive exclusive brand vouchers!
What are you waiting for? Visit www.lazada.com.my
and its social media pages to find out more about the Lazada 12.12 Grand Year
End Sale!
Facebook: https://www.facebook.com/LazadaMalaysia/
Instagram: https://www.instagram.com/lazada_my/
Twitter: https://twitter.com/LazadaMY
*Terms and Conditions apply.
About Lazada Group
Launched in 2012, Lazada is the
number-one online shopping and selling destination in Southeast Asia – present
in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. With
300 million SKUs available, Lazada offers the widest range of products in
categories from beauty, fashion, and consumer electronics to household goods,
toys, sports equipment and groceries. Focused on delivering an excellent
customer experience, it offers comprehensive customer care and hassle-free
returns through its own first and last mile delivery arm supported by
approximately 100 logistics partners. Lazada Group is majority owned by Alibaba
Group Holding Limited (NYSE: BABA).
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