The inaugural Indian Fashion Festival (IFF) 2018 - Catwalk with a Cause

This socially responsible fashion event aims to be a pioneering platform for Indian designers and is in aid of Yayasan Sejahtera 

The press conference of the inaugural Indian Fashion Festival (IFF) 2018 held earlier this week at the chic V E Hotel & Residence, Bangsar South - unveiled a stunning fashion presentation, inspired by the bold and beautiful Indian heritage, giving guests and media present a peek into the upcoming IFF 2018. Themed Catwalk with a Cause, IFF 2018 goes beyond its fashion focus to serve as a socially responsible fashion event in aid of Yayasan Sejahtera. The press conference was attended by Yayasan Sejahtera trustee, Puan Sri Ng Siew Yong Gnanalingam together with Miss Shanmugha Selvi, Founder of IFF 2018, signifying the fashion festival’s upcoming initiation on 31st December 2018. 

The press conference also offered a glimpse at what’s in store – IFF 2018 as a pioneering platform for Indian fashion presenting five local designers and brands - Ardana Haran, JK Homme, Loveetha, SS Couture, Vini G and Chennai based celebrity designer Sidney Sladen, promising a spectacular runway show on a unique, purpose built ramp-on-water, together with an exhibition and sample sales from the designers’ ready-to-wear collections. The night will unfurl on New Year’s Eve with a red-carpet four course dinner gala featuring musical performances, an after-party and an exciting new year countdown to usher in 2019 in glamorous style at the V E Hotel & Residence. 

In her welcome note, Shanmugha Selvi founder and fashion designer (behind SS Couture) said, “We are excited to introduce for the first time a fashion festival of this magnitude and significance featuring world-class collections. We want the festival to kick off as an integral component in promoting some of the country’s best fashion talents. IFF 2018 embodies the true spirit and heritage of the Indian culture and fashion – its vibrancy, beauty and elegancethrough the creations of emerging and established designers from Malaysia and India, catapulting them onto a global platform. It is in our best interest how the Indian fashion industry develops and matures, in particular the advantages offered to our designers and brands.” 

Notably, IFF 2018 is an event with a purpose that is to raise funds for Yayasan Sejahtera, a foundation with notable trustees from various fraternities dedicated to addressing hardcore poverty in line with two National Key Result Areas – raising the living standard of low-income households and improving basic rural infrastructure. Proceeds from the event will be channelled towards Yayasan Sejahtera. Puan Sri Ng Siew Yong Gnanalingam, in her speech added, “We at Yayasan Sejahtera are deeply humbled to have been the chosen foundation and to have been recognised for the work we do for society’s most vulnerable communities. At Sejahtera, we strive to seek ways to eradicate poverty in Malaysia. And with the funds raised through IFF 2018 – a creative, fashion platform- we can work towards this objective by equipping individuals with the basic living necessities through awareness, realisation and opportunities.” 

The evening continued with Sidney Sladen’s video message from India revealing his showstopper at the upcoming IFF 2018 would be none other than Miss Bindhu Madhavi, a popular South Indian actress and recent reality show, Big Boss fame. 

Loveetha is the event’s main sponsor, joined by V E Hotel & Residence as the official hotel partner, Grooming & Etiquette Studio as the runway coach, R.Yogash as the show coordinator, Pillay’s Hair Studio as the make up & hair stylist and Lioneye Pictures as the video partner. Astro Vinmeen is the official channel partner with Rentak Sejuta as the official media partner.



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