SHIELD YOUR EYES FROM HARMFUL BLUE LIGHT WITH BRAND’S® LUTEIN ESSENCE


For many of us, we may have heard about blue light and its harmful effects in passing, but do we know enough about it? Blue light is part of the spectrum of visible light, making up approximately one-third of all visible light. In nature, the main source of blue light is sunlight, however, today, the number of indoor man-made sources of blue light is on the rise, such as fluorescent and LED lighting, and display screens on mobile devices, computers and flat screen televisions[1]. 

Overexposure to blue light has been associated with health problems, such as cataracts, and because too much exposure to blue light can damage light sensitive cells in the retina, it can also cause changes that resemble macular degeneration, which can lead to blindness. In addition, the high energy blue light waves require more effort by the eye to focus, thus contributing to digital eye strain. Exposure to too much blue light at night through screens and indoor lighting may also lead to poor sleep quality, difficulty falling asleep and daytime fatigue.

Today, most of us would not be able to live without our devices that emit blue light, so there is a need to better shield our eyes to keep them healthy. To help you do this, BRAND’S® Suntory (Malaysia) Sdn Bhd is introducing its latest addition to the BRAND’S® family – BRAND’S® Lutein Essence, the only health tonic in the market that offers the Diamond formula to protect our eyes from overexposure to blue light. An ideal health supplement to help you overcome the digital eye strain caused by blue light, BRAND’S® Lutein Essence – made from selected patented ingredients, is the only scientifically formulated essence for eye care in the market.

BRAND’S® Lutein Essence contains a 10mg:2mg ratio of lutein and zeaxanthin, the two types of carotenoids which form the yellow to red pigments found widely in vegetables and other plants. In nature, lutein and zeaxanthin are able to absorb excess light energy to prevent damage to plants from too much sunlight, especially from blue light. Combining blackcurrant extract with Vitamin E to provide antioxidants, BRAND’S® Lutein Essence enhances the comfort level of the eye. Offered in a liquid formulation to enable easy consumption, your body can absorb its nutrients more easily. Not to mention, its delicious taste will tempt you to drink it regularly. With youths becoming glued to their screens from a young age, they can also benefit from taking BRAND’S® Lutein Essence, which is suitable for even children aged 10 years and above. Manufactured in Taiwan, BRAND’S® Lutein Essence is laboratory-certified free from porcine DNA and ethanol.

Kuang Ming Ming, General Manager of BRAND’S® Suntory (Malaysia) Sdn Bhd shared, “The new BRAND’S® Lutein Essence combines all the essential ingredients to provide a power pack of eye-boosting nutrients that can help Malaysians of all ages protect their eyes from the blue light they encounter daily. In this day and age, we are exposed to blue light all the time, emitted from the screens we look at – during working hours and also during our leisure time. This latest offering in the BRAND’S® range is meant for Malaysians who are constantly on their computers or smartphones. With its great nutritional benefits, BRAND’S® Lutein Essence will enable them to take optimum care of their eyes.”

BRAND’S® Lutein Essence is available at a retail price of RM41 for a pack of six 60ml bottles at key pharmacy chains and hypermarkets.

For more information on BRAND’S® Lutein Essence and other BRAND’S® products offered in Malaysia, please visit the BRAND’S® website at www.brandsworld.com.my or call the BRAND’S® customer care line at 1300 228 300.


[1] Canadian Association of Optometrists, Blue Light – Is there risk of harm?, https://opto.ca/health-library/blue-light-is-there-risk-of-harm


Comments

Post a Comment

Popular posts from this blog

Breast Cancer in Men – it happens

Image
According to the National Cancer Institute Malaysia, about 5,000 Malaysian women are diagnosed with breast cancer every year, and nearly half of those are under 50-years of age, but it affects men too. It is indeed unbelievable but it is happening now in Malaysia. As a male blogger and influencer, it is my duty to raise awareness to all the male out there. Do take note that there are things you may not know about breast cancer in men: 1 out 1,000 men are diagnosed with breast cancer every year in Malaysia Less than 72% of men recover from the disease as doctor’s visit is made when symptoms are more severe however symptoms of breast cancer in men and women are quite alike. Most male breast cancers are diagnosed when a man discovers a lump on his chest. But unlike women, men tend to delay going to the doctor until they have more severe symptoms, like bleeding from the nipple. At that point, the cancer may have already spread Because men have very little breast tissue, it is
Read more

BOUSTEAD PROPERTIES DONATES 5,000 LUNCH BOXES TO FRONTLINERS

Image
As the coronavirus pandemic continues to severely disrupt lives, Boustead Properties Berhad (Boustead Properties) remains steadfast in its commitment to provide support to communities and fellow Malaysians. This time, Boustead Properties is contributing hot nutritious meals to nourish fatigued healthcare workers who are selflessly caring for Covid-19 patients at the nation’s hospitals under its #BousteadCares initiative. The property developer is responding to the need for meals at University Malaya Medical Centre (UMMC), Hospital Ampang, and Hospital Sungai Buloh by sponsoring 5,000 lunch boxes for doctors and nurses in the Covid-19 wards and intensive care units. The month-long corporate social responsibility initiative being undertaken in collaboration with non-profit organisation Beyond Borders Malaysia started on June 14, 2021, with nutritious meals being distributed at a total cost of RM40,000 borne by Boustead Properties. Given the hectic schedule of frontliners who are ca
Read more

The Kid From The Big Apple Held its Official Original Soundtrack Launch

Image
Three Pictures Sdn. Bhd., a Malaysian award-winning production company renowned for the 2016 hit film, The Kid From The Big Apple, held its official original soundtrack launch recently at Setiawalk, Puchong. This makes them the first in the nation to execute such a concept of having an album launch specifically for a film.  The newly released album consist of a compilation of the theme songs, background scores and other audio tracks in Mandarin and English. These songs are from both the first film as well as the upcoming sequel, which is set to hit cinemas nationwide on November 16, 2017, followed by other countries such as Singapore, Hong Kong, and Taiwan.  Titled “Togetherness,” the album gives fans a unique chance of hearing a preview of the songs in the upcoming sequel as well as reliving some of the hit songs from the first film. Jess Teong, the director of both the films, exclaimed that, “Good things should be celebrated twice!”  This sentiment is echoed by AFV Capit
Read more