CJ WOW SHOP Rewards Fans with ‘3 Tahun Makin WOW’


Yana Samsudin features in ‘WOW Cantik’ – fashion and beauty signature show that boldly integrating live social streaming

Celebrating its three-year anniversary, Malaysia’s innovative home shopping network, CJ WOW SHOP, announced its ‘3 Tahun Makin WOW’ campaign, featuring a series of promotions across channels including TV, online and mobile platforms.
Dubbed as the largest home shopping carnival in Malaysia, the 3-week long campaign will kick-off with a 23-hour live show relay on 30 and 31 March across ntv7, 8tv and TV9 featuring a line-up of Malaysians’ beloved show hosts including Zaim Helmi, Lily Liyana, Diana Rusdi, Jimmy Shanley, Baki Zainal, Pauline Tan, Gary Yap, and many more. In separate engagement, these beloved CJ WOW SHOP hosts will also set to wow customers with a music video featuring a special song produced by local favourite music group Back2Basixx.

Mr. Kim Yang Hyun, CEO of MP CJ ENM Sdn Bhd, said, “The rewards we offer throughout the campaign are designed to honour our customers, both new and old. They are the reason we keep pushing our limits, inspiring us to ramp up our focus on serving the needs of more Malaysians.”

From March 30 till April 21, 2019, customers can gain more value and greater savings by grabbing these exclusive promotions*.

30 - 31 Mar 2019
·    RM30 WOW DISCOUNT VOUCHER for next purchase of RM199 and above via call centre and online (valid until 30th June 2019)

·    RM10 WOW INSTANT DISCOUNT for all TV products purchases via call centre and online purchases

·    5% WOW POINTS for online purchases

1 - 21 Apr 2019
·    RM30 WOW DISCOUNT VOUCHER for next purchase of RM199 and above via call centre and online (valid until 30th June 2019)

·    RM3 WOW INSTANT DISCOUNT for online purchases

·    5% WOW POINTS for online purchases

*Terms & Conditions Apply

Gearing towards greater growth with shoppertainment

With innovation as a key focus in delivering the perfect home shopping experience, the platform had unveiled a variety of ground-breaking show formats over the years to keep its programmes fresh for fans’ enjoyment. Most recently, CJ WOW SHOP introduced ‘WOW Cantik’, a brand new signature show centred around fashion and beauty that boldly integrates live social streaming into the programme. Featuring real-time interactions with audience at home and in the studio, ‘WOW Cantik’ will be hosted by award-winning celebrity Yana Samsudin and will be aired on TV9, every Friday at 10am.

“Our continued success in the past three years signifies Malaysians’ increasing acceptance towards home-shopping. This achievement places CJ WOW SHOP in a stronger position to deliver our commitment of providing a truly unique ‘shoppertainment’ experience to customers – one that is not just entertaining, but informative, reliable, and trusted as well. We will continue to enrich their lives as we strive to enable greater access to high quality products and services at their own comfort, whether it is at home or anytime, anywhere,” added Mr. Kim.

Since its launch in 2016, CJ WOW SHOP has continuously improved its customer experience and broadened its merchant base which are largely home-grown. Providing shoppers with more choices, it expanded its offerings from 27 when it was launched, to more than 1,000 items today, ranging from household products, electrical items, gadgets, beauty, fashion and many more.

In its third year of operations, the home shopping network had recently increased its offerings for Chinese fans with more Mandarin slots on ntv7, bringing them closer to innovative lifestyle and home products. Simultaneously, CJ WOW SHOP continued to strengthen its offerings for the Malay consumer segment via programmes on TV9. These efforts further solidify the positions of TV9 and ntv7 as the must-visit channels for quality Malay and Mandarin home shopping content respectively. 

With these developments, CJ WOW SHOP aims to break the RM300 million annual sales mark in 2019. This positive outlook is built on the platform’s phenomenal performance in the preceding year, surpassing the RM200 million targeted revenue by end 2018.

CJ WOW SHOP is a joint venture collaboration between Media Prima Berhad and South Korea’s CJ ENM Co. Ltd. (Home Shopping Division), Asia’s No 1 TV Home Shopping operator. Launched in April 2016 with much fanfare, CJ WOW SHOP’s strategic collaboration with home-grown brands such as Proton and Simplysiti led to the network’s regional recognition at The Spark Awards 2017 for Best Sales and Marketing Intelligence Solution (Gold) and Marketing PR Awards 2017 Southeast Asia for the Best Direct-to-Consumer PR Campaign (Bronze), Marketing Excellence Awards 2017 for Excellence in Marketing to a Female Audience (Bronze) and Mobile Business Excellence Awards 2018 for Best Mobile Commerce Application.
The home shopping network features on-air demonstrations across media channels such as TV3, nt7, 8TV, TV9 and tonton. Customers will be able to purchase the products seen on television by calling the toll-free hotline at 1-800-18-0808. They can also make purchases online by logging on to http://www.cjwowshop.com.my or by downloading the CJ WOW SHOP mobile app via Android or iOS.


23-hour Live-Show Relay Schedule

Time
Channel
Product
Saturday, 30 March
Sunday, 31 March
8:00AM
TV9
RIINO Multifunctional Blender
Wedo Zero Bike
9:00AM
TV9
Riino Sewing Machine
Midea 9kg Semi Auto Washer
10:00AM
TV9
RIINO Rapid Air Fryer
MUGEN Pressure Cooker
11:00AM
TV9
Habib Flower pendant
Riino Cyclone Vacuum
12:00PM
TV9
Ilo Cherry Pot Set
Mugen Twin Fan Set
1:00PM
8TV
SINCERO 6L Pressure Cooker

2:00PM
NTV7
SINCERO High Speed Processor
Good Morning VGrain Health Drink
3:00PM
NTV7
Chriszen-Aloe Vera & Rice Milk Collagen Set
S.Stella New Pendant + Earing Set
4:00PM
NTV7
TAGG Fancy Legging Anniversary Special
ELIZA - Microfiber Towel Set
6:00PM
TV9
Living Cabinet 16 Cubes
Simply Bella Luna Tunic Blouse Anniversary Special
8:30PM
NTV7
Mugen Glass Top Infrared Cooker
iGOZO Marble Coating Wok
9:30PM
NTV7
Gintell G-Beetle Foot Massager
Akemi Essential Firm Pillow


About CJ WOW SHOP

CJ WOW SHOP is an innovative home shopping network that is accessible across television, online and mobile platforms, bringing to Malaysians a uniquely visual, interactive and immersive experience. Established in 2016, the company discovers and provides high quality products and services aimed at enriching people’s lives. As the foremost customer-oriented media commerce company in Malaysia, we enable people to shop at their own comfort, whether it is at home or anytime, anywhere.  CJ WOW SHOP makes home shopping perfect by synergising strengths and expertise of the joint-venture between Malaysia’s largest integrated media group, Media Prima Berhad and the global leader in the home shopping business from South Korea, CJ ENM Co. Ltd. (Home Shopping Division).

For more information, visit www.cjwowshop.com.my

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