Lazada Celebrates 7th Birthday, Launches SEA’s First Concert with Global Acts Livestreamed in-App to 6 Markets


To celebrate its 7th Birthday, Lazada is bringing customers exciting games, a livestreamed concert by Grammy award-winning singer Dua Lipa, and over 24 million products with amazing deals and discounts all within the Lazada app. With one in three Malaysian netizens using the Lazada app, Lazada has become a platform for everyday needs, entertainment and business purposes.
“Our mission is to constantly reinvent eCommerce as we know it, and stay ahead of Asian consumers who are demanding more entertaining, rewarding and social forms of shopping - an experience that can be shared with family and friends. The Lazada app caters to all your lifestyle and business needs in one place, which we are able to do through our capabilities in Technology and Logistics backed by Alibaba expertise and insights,” said Leo Chow, Chief Executive Officer of Lazada Malaysia.

This birthday is not a celebration for shoppers only, but also for all eCommerce participators, which includes Lazada’s brand partners and sellers who form the backbone of the platform’s business. Through its Live Work Play approach, Lazada continues to create fresh, fun and memorable experiences for its shoppers, while creating opportunities for eCommerce industry suppliers’ such as brands, sellers, influencers and logistics providers to grow a sustainable eCommerce ecosystem. This includes over 70,000 sellers, more than 400 brands, 500 influencers and growing, major banks, telcos and a strong network of third-party logistics providers.


Live Work and Play in One App

·         Party Wherever You Are with Dua Lipa, Hael Husaini and Ismail Izzani!
Following success of 11.11 Super Show livestream and broadcast, Lazada announced an inaugural “Super Party” music concert that will be live streamed on its app simultaneously to all six markets on 26 March at 8:30pm local time. This marks Lazada’s first international livestream and has never been done on such a scale.

Headlining the Lazada Super Party will be Grammy and Brit Awards winner, British popstar Dua Lipa. Also, Malaysia’s very own Anugerah Juara Lagu 2019 winner Hael Husaini and Youtube singing sensation Ismail Izzani. Not to be missed too are Southeast Asia’s rappers and pop acts Urboy TJ, Saykoji, THELIONCITYBOY, Angger Dimas, and Dipha Barus, who will fire up the evening in a high-octane rap collaboration.

·         Take part in LazGAME to earn cupcakes and collect vouchers!
Play your way to even more deals with the all-new LazGAME feature on the Lazada app. From 21 to 27 March, Lazada app users can select from 3 fun-tastic games to play – Fruit Slash, Popping Balloons and Birthday Blast to collect cupcakes which can be traded for vouchers at the Reward Store. Redeem them on 27 March to enjoy more discounts.

·         Group Buy with Friends
Group Buy is a new social shopping feature where consumers can invite friends to shop for the same product and receive a group discount. From 21 to 27 March, look out for products with the Group Buy icon, select your preferred variation of the product and proceed to Checkout. You will then see a ‘Create Group’ button which you can tap to invite others to enjoy the discount. You will have 24 hours to fulfil the number of people. You can check on the progress under ‘My Orders’ section. Once the group has reached the required number, you will be charged and your order will be processed. Snatch up a washing machine at RM77.70 or a PS4 with 7 friends at RM777!

·         More Rewards with Lazada Wallet
o   Top up your Lazada Wallet from 21 to 27 March with a minimum of RM30 to receive up to RM30 worth of rebates, with 10% rebates for first time Lazada Wallet top ups and 5% rebates for top ups by existing users.
o   Shop with Lazada Wallet for exclusive cashback of 5% for Fashion and Health & Beauty products, and 1% for all other categories.
o   On 25 March at 7pm, be among the first 177 new wallet users to make an initial top up of at least RM77 and get an extra RM77* instant rebate.

·         Crazy Flash Sales as low as RM0.15
Look out for RM0.15 crazy flash deals happening 9 times on 27 March at 2am, 8am, 10am, 12pm, 2pm, 4pm, 6pm, 8pm, and 10pm. Check out the products on offer in the upcoming time slots and tap the “Remind Me” button so you will receive a push notification once the sales starts!

·         Crazy Brand Mega Offers up to 80% off
For just 2 hours on 27 March, shop LazMall from 12am to 2am to enjoy discounts of up to 80% off on Habib jewellry, or win exciting free gifts from brands such as Estee Lauder and Tefal.

·         Slash It Deals as low as RM1!
Slash prices on featured products to as low as RM 1! Enjoy unbelievable prices on products such as an Asus Zenfone 3 Zoom, Huawei Honor 5c, Electric Guitar set and more! Simply tap on the “Slash It” button next to your desired item to initiate a slashing session, then tap “Invite Your Friends To Slash”, and “Get it” when the number of required slashes is achieved. 

·         Shop for Deals Below RM27 for Free Shipping!
From 21 to 26 March, shoppers can start adding to cart various products under RM27 with Free Shipping under “Hot Themes” – accessible via the Lazada Birthday Main Campaign Page. On 27 March, West Malaysians can tap on “Checkout” to purchase the product with zero shipping fee. The offer includes hot products from categories such as Mother & Baby and Furniture & Décor.

·         Partner Offers*

o   Hong Leong Bank
Get great discounts when you purchase using your Hong Leong Credit or Debit cards.

o   Domino’s Pizza
For RM 77.70, you can get 7 items from Domino’s and a free cake! Choose from any of the 7 offers from Domino’s Pizza e.g. Regular Pizza at just RM7.70.

o   Mastercard
Save your Mastercard (Credit, Debit, Prepaid)** for your purchases on Lazada and get 17% cashback in your Lazada Wallet.  The first 7 Mastercard card holders every hour using their Mastercard to shop on Lazada, will receive RM70 cashback in their Lazada Wallet.
  
Improved Logistics Solutions

·         Increased Capacity
To support the expected increase in sales, Lazada’s 8 warehouses will operate on a 24-hour schedule over 4 days beginning on 27 March, each packing more than 150 items per minute.

·         Collection Points
Collection Points is a new delivery option which allows shoppers to choose a preferred station to pick up their packages, at a time and location of their choice. Customers will need to perform a simple verification procedure when picking up their packages. The service is currently live in the Klang Valley with plans to expand it nationwide. If all items in your cart are eligible for Collection Point delivery, the “Collection Points” banner will automatically appear on the Checkout screen and suggest locations near your default shipping address.

 *Terms and Conditions apply
**Only Mastercard cards being saved for the first-time on Lazada are eligible.


About Lazada Group
Launched in 2012, Lazada is the number-one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. With 300 million SKUs available, Lazada offers the widest range of products in categories from beauty, fashion, and consumer electronics to household goods, toys, sports equipment and groceries. Focused on delivering an excellent customer experience, it offers comprehensive customer care and hassle-free returns through its own first and last mile delivery arm supported by approximately 100 logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA).

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