Downy Natural and Scha Alyahya is Encouraging Women to Celebrate Their Natural Self


Scha Alyahya to give personal sharing on the challenges and benefits of embracing one’s true self at Mydin USJ
                                                                                                                                        
Downy is on a mission with Scha Alyahya (Downy Malaysia Ambassador) to get women to accept, embrace and celebrate their natural self through an exclusive afternoon affair with Scha Alyahya. On the 28th of April, Scha Alyahya will be sharing personal anecdotes of how she has managed to embrace her natural self as she continues to grow as a woman, wife, mother, and noted-Malaysian personality.
Women have long been dressing up and using lipsticks and perfumes to feel their best at all times. Together with Scha Alyahya, Downy wants women to remember that each one of them have their own unique personality, values and stories that lasts forever. The latest addition to the line-up of Downy products - the Downy Natural Secret Garden and Downy Natural Aqua Ocean will complement a women’s natural scent making them feel naturally confident and ready to take on the day. 

The Downy Natural launch event and exclusive sharing session with Scha Alyahya will take place at the following date and time   

“Celebrate Your Natural Self” Downy Natural Launch with Scha Alyahya
Date: 28 April, Sunday
Time: 2PM – 4PM
Venue: MYDIN USJ, CONCOURSE, Persiaran Subang Permai, USJ 1, 47500 Subang Jaya, Selangor.

“Women, including myself, put in a lot of effort to feel their best at all times, but it all boils down to how comfortable we feel in our own skin. Every woman has her own unique personality and everlasting values, so let us celebrate our natural self with Downy Natural,” said Scha. “Join me to step into the Downy Natural Secret Garden and breathe in the Downy Natural Aqua Ocean first-hand. I look forward to meeting all of my fans at the launch.”

Additionally, Downy, will also be having a Downy Natural experiential area at MYDIN USJ (Concourse) from 26 to 28 April for a “scent-sational” weekend. In the spirit of celebrating women and their natural self, there will be endless exciting prizes, engaging activities, and special promotions, including:
  •      Exclusive sharing session with Scha Alyahya (28 April) together with a meet and greet for 20 lucky customers;
  •      Experience the long-lasting, fresh and natural scents of Downy Natural Secret Garden and Downy Natural Aqua Ocean through our scent exhibition;
  •      Scenic photo booths, where you can “step into” the Secret Garden and “breathe in” the Aqua Ocean;
  •      Downy Natural giveaways exclusive to Mydin Customers

There will also be many exciting prizes to be won and promotions for Downy customers –

·    Win meet-and-greet sessions with Scha Alyahya*
The first 20 customers to purchase the Downy Natural Secret Garden or Downy Natural Aqua Ocean stand the chance to spend time, interact, and take pictures with Scha at MYDIN USJ on 28 April.

*Customers need to line up at the Downy Natural gift-redemption counter to redeem their pass by being the first 20 to present their receipt for Downy Natural, purchased from 26 to 28 April, at the redemption counter from 10.30am to 1.30pm (first come, first served basis).

·    Be the first 100 to take home free 490ml Downy Natural*
Attendees stand the chance to win a free 490ml Downy Natural Refill Pouch when arriving at the Downy Natural launch at MYDIN USJ on 28 April.

*Attendees need to line up at the Downy Natural gift-redemption counter to redeem their free Downy Natural by being the first 100 to arrive at the event space at MYDIN USJ (Concourse), starting from 1.30pm to 2.30pm (first come, first served basis)

·    Free complementary Downy air-tight containers*
Customers who purchase any Downy products, worth RM20 and above in a single receipt at MYDIN USJ from 26 to 28 April, will be gifted with a Downy air-tight container while stocks last. The container can be redeemed at the Downy Natural gift redemption counter at the Mydin concourse area. (first come, first served basis)

*Terms and Conditions apply – please refer to Downy Malaysia Facebook or Mydin Facebook


About Downy
Downy is one of the leading fabric softener brands in Malaysia and also globally. Downy has brought softness, freshness and other fabric enhancements to countless loads of laundry. Because we all want our clothes to feel and smell good all day long, and for the style to wear out before the fabric does. And just as importantly, there's a confidence that comes with being comfortable in our clothes.
This is why Downy keeps working to enhance the world's fabrics by bringing out their freshest, fluffiest, smoothest, scenty-est best. And why Downy products are now found in more than 50 countries. But we wouldn't be here without the "how" part of the story, which has seen our dedication to fabric care lead to innovation after innovation.

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