Skip the Queue this Ramadan with KFC Self Collect, Exclusively on Lazada


Malaysia’s top eCommerce and Shoppertainment platform, Lazada Malaysia, joined hands with Malaysia’s leading quick service chain, KFC, to offer customers a quick and hassle-free way to get  finger lickin’ good deals on the Lazada platform this Ramadan.

Consumers can opt to skip the queue and buka puasa with discounts on their KFC favourites combined with the convenience of collecting their meals at a preferred date, time at selected Self Collect KFC restaurants. The announcement of the partnership makes KFC Malaysia the first restaurant chain to open a Flagship Store on LazMall, and is part of an ongoing effort to provide Malaysians with greater access and more exciting promotions through eCommerce.

Shoppers can now visit the KFC Flagship Store on LazMall via the Lazada app to purchase KFC Self Collect e-vouchers*. They will receive an e-voucher code through email which can be subsequently applied during order placement on the KFC App or KFC.com.my. Customers will get to select their preferred store, date and time for self-collection. Beat the queue and choose from a wide variety of KFC meals such as Snacker Box, Dinner Plate, Zinger Burger and many more with a special deal every day this Ramadan season, from now until 23 June 2019; redeemable at 108 KFC outlets nationwide.

Diana Boo, Chief Marketing Officer of Lazada Malaysia said, “With an increasing number of Malaysian consumers shifting to eCommerce for their lifestyle needs, Lazada continues to expand its list of products and services which now includes food and beverage. We are excited to combine our superior tech infrastructure and talent to change the way that brands and sellers interact with consumers via the Lazada app. This comes as brands are increasingly looking for ways to engage with consumers outside of traditional shopping parameters. As the first restaurant chain on Lazada, KFC’s Self Collect deals offer Malaysians a convenient and affordable solution as they gather with family and friends this Ramadan, wherever they may be.”

According to Angelina Villanueva, Chief Marketing Officer of KFC Malaysia, the partnership aligns with the brand’s customer-centric strategy to create more value and greater service accessibility for its customers to enjoy offerings from KFC through varied touchpoints. “KFC Self Collect is our latest feature on our KFC App and website to further complement our dine-in and delivery service. The integration of technology allows us to offer customers more ways to access KFC,” she added.

Follow the KFC Flagship Store on LazMall to receive updates and latest promotions.

*Terms & Conditions apply



About Lazada Group
Launched in 2012, Lazada is the number-one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. With 300 million SKUs available, Lazada offers the widest range of products in categories from beauty, fashion, and consumer electronics to household goods, toys, sports equipment and groceries. Focused on delivering an excellent customer experience, it offers comprehensive customer care and hassle-free returns through its own first and last mile delivery arm supported by approximately 100 logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA).

About QSR Brands (M) Holdings Bhd
A franchisee of over 830 KFC restaurants in Malaysia, Singapore, Brunei, and Cambodia, QSR is also the operator of Pizza Hut in Malaysia and Singapore, with more than 400 restaurants and delivery concepts in Malaysia and 75 restaurants and delivery concepts in Singapore. In addition to its restaurant operations, it is extensively involved in breeder and contract broiler farming, hatchery, poultry production and processing as well as a host of ancillary businesses including baking, commissary and sauce production. This makes QSR the first and only fully-integrated food operator in Malaysia. QSR and its subsidiaries guarantee full halal compliance to customers in all of the Group’s markets. Every aspect of the food manufacturing process follows strict controls and accepts only certificates recognized by the Department of Islamic Development Malaysia (JAKIM) and strictly adheres to MS1500:2009.


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