THOMAS & FRIENDS™ ALL ABOARD THE MALAYSIA BOOK OF RECORDS
Thomas makes his mark in Malaysian history with the largest Thomas
& Friends™ diorama built, along with the launch of a new toy range, Thomas
& Friends™ TrackMaster™
Thomas & Friends™ steams into the Malaysia Book of
Records with the Largest Thomas & Friends™ Diorama. The impressive over 50
square metres display – built with the newly launched Thomas & Friends™
TrackMaster™ – will be at the Ground Floor Centre Court, Old Wing at 1 Utama Shopping
Centre from now until 10 June 2019. If you’re thinking of embarking on an
adventure with your children this school holidays, visit Thomas’ Holiday
Adventure for a day of entertainment and adventure.
“With some huffing and puffing we’ve built
the largest Thomas & Friends™ diorama with the Thomas & Friends™ TrackMaster™
sets, making our mark in the Malaysia Book of Records. With this achievement,
we look to continue stirring children’s imaginations on the bigger world around
them through the wonder and awe of trains. We hope that all little engineers
nationwide will learn the importance of friendship and teamwork with Thomas on
their adventure through the wonders of childhood,” said Ho Shu Ting, Marketing
Manager for Infant & Pre-School at Mattel Southeast Asia Pte. Ltd.
(Mattel).
The record-breaking diorama was made
possible with the launch of the new Thomas & Friends™ TrackMaster™. The
brand-new range features battery-operated track systems with adaptable,
connected tracks, allowing trackbuilders to mix-and-match multiple box sets into
one large, connected world. Thomas & Friends™ TrackMaster™ looks to
encourage creativity and inspire fans to create their very own world of Thomas,
with new engines, new tracks, and new innovations planned as additions to the
existing line-up yearly.
Recently celebrating his 74th
birthday, Thomas has been entertaining children worldwide from the island of
Sodor. With Thomas & Friends™ TrackMaster™, the new steam team (Thomas,
Percy, James, Gordon, Nia, Rebecca, and Emily) will continue the momentum set
by Thomas’ Global Adventures, ensuring inclusivity and speaking to a broader
audience globally.
In conjunction with his recent
birthday, Thomas is inviting fans to discover the largest Thomas & Friends™
diorama and see the Thomas & Friends™ TrackMaster™ in action at 1 Utama
Shopping Centre. From 10AM to 10PM, from now up to 9 June 2019, kids can meet and
go on a ride with life-sized replicas of Thomas and his friends, experience the
unique glow-in-the-dark tunnel, and watch as Thomas races around the world in
the record-breaking diorama.
Other than the roadshow, fans across
Malaysia can get their very own Thomas & Friends™ TrackMaster™ sets at
major toy retailers, departmental stores, and e-commerce platforms. They can
also visit the Thomas
& Friends Facebook Page (https://www.facebook.com/sea.thomasandfriends) to learn more about Thomas.
About Thomas & Friends™
Thomas
the Tank Engine™ was
created over 70 years ago by a British clergyman, the Rev W Awdry, as a storybook for his
son. That story quickly grew to become the award-winning global brand franchise
it is today, enjoyed by families in more than 150 territories and in over 40 languages across multiple
touch-points and formats,
including: 400+ original TV shows; 11 feature-length films; 14 websites in nine languages; apps;
toys (ranked number one property in the pre-school toys category in the UK
and Australia and number two in the US); consumer products; publishing; live attractions and much
more. Thomas
& Friends has
scooped prestigious
accolades including a Parent’s
Choice Award, a Webby and a Licensing
Award for Best Classic Licensed Property. The famous and cheeky No.1 blue engine and his friends invite
children to enter a world
of imagination through
the tracks of a train. Together, the children and engines embark on timeless adventures while
experiencing valuable yet fun life lessons of discovery, friendship and
cooperation. Thomas
& Friends™ is
viewable on more than 30 world-class broadcasters including PBS KIDS® in the US, Super RTL in Germany, and
on Five’s Milkshake! and Nick Jr. in the UK.
Downloadable episodes are available through iTunes and on YouTube https://www.youtube.com/user/thomasandfriends.
For more information about the wonderful
world of Thomas
& Friends,
please visit www.thomasandfriends.com, facebook.com/sea.thomasandfriends and Twitter @ThomasFriend
About Mattel
Mattel
(NASDAQ: MAT) is a global learning, development and play company that inspires
the next generation of kids to shape a brighter tomorrow. Through our portfolio
of iconic consumer brands, including American Girl®, Barbie®, Fisher-Price®,
Hot Wheels® and Thomas & Friends™, we create systems of play, content and
experiences that help kids unlock their full potential. Mattel also creates
inspiring and innovative products in collaboration with leading entertainment
and technology companies as well as other partners. With a global workforce of
approximately 32,000 people, Mattel operates in 40 countries and territories
and sells products in more than 150 nations. Visit us online at www.mattel.com.
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